Gamification Market Research 2022-2027

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Global Gamification Market Research Report:

According to the latest report by IMARC Group, titled “ Gamification Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-20 27

” the global gamification market reached a strong growth in 2021.

Gamification represents the implementation of game mechanics and design elements in a non-gaming environment with an enhanced focus on effective user engagement. It enables organizations to provide task-based interactive programs that encourage employees to achieve target goals, thereby assisting in creating healthy community interactions as well as team building surroundings and eliminating employee motive ambiguity. The game design elements on digital platforms reward the users by integrating leadership boards, points, badges, loyalty programs, etc., which motivates them to work harder. Gamification offers various benefits, including customer experience enrichment, active employee engagement, organized rewarding program, etc. Consequently, it finds extensive applications in several industry verticals, such as retail, BFSI, healthcare, e-learning, etc

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Global Gamification Market Trends :

The widespread adoption of rewards and recognition programs to boost employee engagement is primarily driving the gamification market. Additionally, the growing number of smartphone and smart device users and the emerging trend of bring your own device (BYOD) are augmenting the utilization of AI-based gamification solutions by small and medium enterprises (SMEs), which is further catalyzing the market growth.

Besides this, the development of mobile-based software as a service (SaaS) platform that enables organizations to gather firsthand data is acting as another significant growth-inducing factor. Moreover, the shifting consumer preferences from on-premises towards cloud-based business solutions are also positively influencing the global market. Apart from this, numerous technological advancements, such as the development of crowdsourcing, are anticipated to fuel the gamification market over the forecasted period.

Looking forward, the market value is projected to reach a strong growth during the forecast period (2022-2027).

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Breakup by Region:

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