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According to the latest report by IMARC Group, titled “ Hair Shampoo Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2 028
” the global hair shampoo market reached a strong growth in 2022.
Hair shampoo is a hair care product used to clean the scalp and hair. It has detergents and other synthetic ingredients that assist in removing environmental pollutants, sebum and sweat, and other hair products like oils and sprays. It is manufactured by mixing surfactants, such as sodium lauryl sulfate (SLS), with Cocamidopropyl betaine in water. It is available in various types, such as clarifying, color-protecting, moisturizing, two-in-one, and volumizing. It offers oils, silicone, or other conditioning ingredients to hair that leave a coating for producing more moisture. It aids in stimulating the hair follicles by providing minerals, botanical extracts, vitamins, and natural oils and hair treatment for soothing tingling and irritation-prone scalp. It finds applications in keeping hair silky and smooth and repairing damaged hair. As it is easy to rinse and causes minimum skin and eye irritation, the demand for shampoo is rising worldwide.
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At present, the increasing use of hair shampoos among individuals due to the rising environmental pollution and changing lifestyles represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for herbal hair shampoos that contain natural ingredients to strengthen hair follicles by giving essential oils and nourishment. This, along with inflating income levels of individuals across the globe, is propelling the growth of the market. In addition, the rising awareness among the masses about the benefits of using hair shampoos is offering lucrative growth opportunities to industry investors. Moreover, key manufacturers operating in the industry are introducing innovative products to address numerous hair-related problems, such as hair fall, dandruff, and thinning. They are also focusing on various marketing strategies to expand their customer base. Apart from this, the wide availability of hair shampoos through offline and online distribution channels, coupled with the expanding ecommerce industry, is strengthening the growth of the market. Additionally, there is an increase in the demand for scalp care products among consumers to restore the health of the hair while enhancing its strength and elasticity. This, along with the growing demand for dry shampoo to give hair a fresher and cleaner appearance without the use of water, is positively influencing the market.
Looking forward, the market value is projected to reach a strong growth during the forecast period (2023-2028).
Market Summary: Product Type Insights:
• Medicated
• Non-Medicated
Price-Point Insights:
• Low
• Medium
• High Distribution Channel Insights:
• Hypermarkets and Supermarkets
• Drug Stores or Pharmacy
• Mass Merchandiser
• Departmental Stores
• Mono-Brand Stores
• Specialty Stores
• Online Sales Channel
End User Insights:
• Men
• Women
• Kids
Regional Insights:
• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
Note: We are updating our reports, If you want latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report.
Competitive Landscape with Key Players:
Church & Dwight Co. Inc.
Henkel AG & Co. KGaA
Johnson & Johnson
Kao Corporation
L'Oréal S.A.
Marico Limited
Natura & Co.
Oriflame Cosmetics AG
The Estee Lauder Companies Inc.
The Procter & Gamble Company
Unilever plc
Wella Operations US LLC,Kindly note that this only represents a partial list of companies
• the complete list has been provided in the report
View Full Report with TOC & List of Figure: https://www.imarcgroup.com/hair-shampoo-market
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