Copyright © IMARC Service Pvt Ltd. All Rights Reserved India Digital OOH Advertising Market Research Report 2022-2027 Author: Elena Anderson Marketing Manager IMARC Group© 2022 IMARC All Rights Reserved
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Report Description Report Description and Highlights
India Digital OOH Advertising Market Outlook 2022-2027: According to the latest report by IMARC Group, titled “India Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the India digital OOH advertising market size reached US$ 1.5 Billion in 2021. Digital out-of-home (OOH) represents an interactive communication medium that automates ad transactions. It is commonly installed in public spaces, such as bars, restaurants, health clubs, cafes, colleges, arenas, gas stations, convenience stores, barbershops, airports, etc. DOOH is also used at bus shelters and train stations to promote services and goods. As a result, this medium finds widespread applications across various sectors, including retail, banking, recreation, transportation, education, etc. Request for a PDF sample of this report: https://www.imarcgroup.com/india-digital-oohadvertising-market/requestsample
The emerging trend of digital and internet-based advertising platforms and the escalating infrastructural developments are among the primary factors driving the India digital OOH advertising market. Besides this, the rising retail facilities and the inflating number of people spending time outdoors are further augmenting the market growth. Moreover, the incorporation of advanced technologies with DOOH, including Virtual Reality (VR) and Augmented Reality (AR), is also catalyzing the market across India. Apart from this, the introduction of innovative screens by the advertisers that deliver contextually relevant, intelligent, and real-time content to the masses is acting as another significant growth-inducing factor. Additionally, the increasing number of travel and tourism activities and the development of tactile platforms that provide valuable services to individuals for finding information quickly are also stimulating the market growth. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027. Tables: https://www.imarcgroup.com/india-digital-ooh-advertisingmarket
India Digital OOH Advertising Market Drivers/Constraints:
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Report Description Report Description and Highlights
Report Description Report Description and Highlights Key Market Segmentation The research report includes the following segments: Breakup by Format Type: • Digital Billboards • Video Advertising • Ambient Advertising • Others Breakup by Application: • Outdoor • Indoor
Report Description Report Description and Highlights Breakup by End-User: • Retail • Recreation • Banking • Transportation • Education • Others Breakup by Region: • North India • West and Central India • South India • East India Note: We are updating our reports, If you want the report with the latest primary and secondary data (2022-2027) including industry trends, market size and Competitive landscape, etc. click here: https://www.imarcgroup.com/request?type=report&id=2885&flag=C
Report Description Key Questions Answered in the Report 1. How has the India digital OOH advertising market performed so far and how will it perform in the coming years? 2. What has been the impact of COVID-19 on the India digital OOH advertising market? 3. What are the key regional markets? 4. What is the breakup of the market based on the format type? 5. What is the breakup of the market based on the application? 6. What is the breakup of the market based on the end user? 7. What are the various stages in the value chain of the industry? 8. What are the key driving factors and challenges in the industry? 9. What is the structure of the India digital OOH advertising market and who are the key players? 10. What is the degree of competition in the industry?
Report Description Table of Contents 1 Preface 2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources. 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology 3 Executive Summary 4 Introduction 4.1 Overview 4.2 Key Industry Trends
Report Description Table of Contents 5 India Digital OOH Advertising Market 5.1 Market Overview 5.2 Market Performance 5.3 Impact of COVID-19 5.4 Market Forecast 6 Market Breakup by Format Type 6.1 Digital Billboards 6.1.1 Market Trends 6.1.2 Market Forecast 6.2 Video Advertising 6.2.1 Market Trends 6.2.2 Market Forecast 6.3 Ambient Advertising Click here to visit the complete table of content with list of figures and tables: https://www.imarcgroup.com/india-digital-ooh-advertising-market/toc
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Report Description Report Description and Highlights © 2022 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.
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