Report DescriptionAbout IMARC Group

International Market Analysis Research and Consulting Group is a leading adviser on management strategy and market research worldwide. We partner with clients in all regions and industry verticals to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, chemicals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

India E-Commerce Market Research Report 2022-2027:

According to the latest report by IMARC Group, titled " India E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-20 27

," the India E-commerce market is expected to exhibit a CAGR of 33.43% during 2022-2027.

E-commerce, or online commerce, refers to the sale and purchase of products or services using the internet. It enables customers to buy various products, ranging from health and beauty products, food items, and skin care essentials to smartwatches, shapewear, travel accessories, and electronics. It also offers companies an easier reach for the customers, providing the necessary exposure to the business. It is easily accessible via smartphones, computers, tablets, laptops, and other smart devices. It facilitates quick delivery of goods and services and direct communication between the parties involved. It also provides flexibility to customers, cost reduction, global reach and higher profit margins to sellers, product and price comparison, instant response to buyer and market demands, and various payment modes. As a result, e-commerce is gaining immense traction among the masses in India.

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India E-Commerce Market Trends:

In India, the increasing penetration of the internet and smartphones represents the primary factor driving the market growth. This can be attributed to the expanding working population, affordable data prices offered by telecom companies, and elevating levels of urbanization. Moreover, the sudden coronavirus disease (COVID-19) outbreak, coupled with the consequent lockdowns and mobility restrictions, has introduced new shoppers and sellers to the hassle-free experience and convenience of online buying. Besides this, the growing usage of online platforms for buying essential items amid the pandemic and the rising acceptance of digital payments have augmented product demand.

Additionally, the Government of India is introducing several favorable initiatives, including Digital India, Make in India, Start-up India, Skill India, and Innovation Fund, to promote the growth of e-commerce in the country. In line with this, the launch of the Paytm payment bank in India with no minimum balance requirement, zero charges on online transactions, and free virtual debit card is contributing to the market growth. Furthermore, technological advancements, such as hyper-local logistics, analytics-driven customer engagement, and digital advertisements, have catalyzed market growth.