Global Location Based Advertising (LBA) Market , Size, Share, Trends, Industry Scope 2022-2027

Author: Elena Anderson Marketing Manager IMARC Group

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Global Location Based Advertising (LBA) Market Outlook 2022-2027:

Additionally,services. it involves the utilization of a global positioning system (GPS)-targeting technology to reach a specific target audience by creating new campaigns and driving traffic and sales. Its adoption assists enterprises to reach their customers based on several factors, such as events happening and proximity to a store across the location. In comparison to billboard advertising, it is convenient, costefficient and targets a larger audience. Request for a PDF sample of this report https://www.imarcgroup.com/location-based-advertising-market/requestsample:

According to the latest report by IMARC Group, titled "Location Based Advertising (LBA) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global location based advertising (LBA) market to grow at a CAGR of 13.20% during 2022-2027. Location based advertising (LBA) refers to a form of advertising that allows businesses to provide location-specific advertisements on mobile devices. It combines location-based services (LBS) with mobile advertising for targeting consumers at a granular level via offline and online messaging

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Global Location Based Advertising (LBA) Market Drivers/Constraints:

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The global market is primarily driven by the widespread penetration of global positioning system (GPS)enabled devices. This is supported by the availability of high-speed internet connectivity and rapid digitization across industrial verticals. Moreover, the rising funding by private and public agencies in order to expand the 5G infrastructure is also propelling the market. This has encouraged leading players to heavily invest in the deployment of location-based advertising solutions, thereby catalyzing the market growth. Moreover, continuous developments in the e-commerce infrastructure, coupled with the rapid outbreak of coronavirus (COVID-19) that has impelled the masses to adopt online shopping services, are impacting the market favorably. Furthermore, the increasing investments by key players in the development of aggressive marketing strategies and promotional campaigns are creating a positive outlook for the market.

Report Description Report Description and Highlights Key Market Segmentation The research report includes the following segments: Breakup by Type: • Push • Pull Breakup by Content: • Text • Multimedia

Report Description Report Description and Highlights Breakup by Application: • Retail Outlets • Public Spaces • Airports Breakup by Region: • North America • Asia Pacific • Europe • Latin America • Middle East and Africa The global location based advertising (LBA) market is expected to exhibit a CAGR of 13.20% during 2022-2027.

Report Description Report Description and Highlights Competitive Landscape: • Emodo Inc. (Telefonaktiebolaget LM Ericsson) • Foursquare Labs Inc • Google LLC • GroundTruth • International Business Machines Corporation • Near Pte. Ltd • Scanbuy Inc • Shopkick Inc. (Trax) • Telenity Incorporated • YOOSE Pte. Ltd Note: We are updating our reports, If you want the report with the latest primary and secondary data (2022-2027) including industry trends, market size and Competitive landscape, etc. Click here: https://www.imarcgroup.com/location-based-advertising-market/requestsample

Report Description Key Questions Answered in the Report 1. What has been the historical growth rate of the global Location Based Advertising (LBA) Market? 2. What has been the impact of COVID-19 on the global Location Based Advertising (LBA) Market? 3. What are the key factors driving the global Location Based Advertising (LBA) Market? 4. What is the breakup of the global Location Based Advertising (LBA) Market based on the type? 5. What is the breakup of the global Location Based Advertising (LBA) Market based on the 6.application?Whatisthe breakup of the global Location Based Advertising (LBA) Market based on the distribution channel? 7. What are the key regions in the global Location Based Advertising (LBA) Market? 8. Who are the key players/companies in the global Location Based Advertising (LBA) Market?

Report Description Table of Contents 1 Preface 2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology 3 Executive Summary 4 Introduction 4.1 Overview 4.2 Key Industry Trends

Report Description Table of Contents 5 Global Location Based Advertising (LBA) Market Industry 5.1 Market Overview 5.2 Market Performance 5.3 Impact of COVID-19 5.4 Market Breakup by Type 5.5 Market Breakup by Content 5.6 Market Breakup by Application 5.7 Market Breakup by Region Click here to visit the complete table of content with list of figures and tables: https://www.imarcgroup.com/location-based-advertising-market/toc

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