Protein Bar Market Growth, Demand and Challenges of the Key Industry Players 2023-2028

Author: Elena Anderson

Marketing Manager

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Global Protein Bar Market Research Report 2023-2028:

According to the latest report by IMARC Group, titled " Protein Bar Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-20 28

," the global protein bar market size reached US$ 3.4 Billion in 2022.

A protein bar refers to a nutritious snack food designed to serve as a convenient source of nutrition. It is produced from dates, nuts, dried fruits, seeds, and whole grains like oats and quinoa. It is a rich source of fats, vitamins, carbohydrates, protein, and other vital nutrients. It offers numerous health benefits, including strengthening bones and muscles, boosting energy, reducing sugar levels, and promoting weight management.

It is available in numerous flavors, including caramel, honey, chocolate, coconut, and orange. In recent years, protein bars have gained traction due to their adoption to meet the nutritional requirements of the body.

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Global Protein Bar Market Trends:

One of the primary factors driving the market is the changing consumer preferences toward ready-toeat (RTE), healthy, and meal-replacing snacking options. Additionally, the growing awareness about the health benefits offered by protein bars is creating a positive market outlook. Besides this, with the increasing health consciousness among individuals, key players are constantly introducing innovative product variants. For instance, they are launching gluten-free, plant-based, and organic variants to expand their consumer base.

Moreover, the growing trend of fitness centers and gyms and the innovative marketing strategies adopted by them to promote protein bars are creating lucrative growth opportunities for the key players operating in the industry. Apart from this, the easy accessibility of the product through online and offline modes and the availability of numerous payment options are catalyzing market growth.

Looking forward, IMARC Group expects the market value to reach US$ 5.5 Billion by 2028, expanding at a CAGR of 5.47% during the forecast period (2023-2028).

View Report TOC, Figures and Tables: https://www.imarcgroup.com/protein-bar-market

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Key Market Segmentation

The research report includes the following segments:

Breakup by Source:

• Plant-Based

• Animal-Based

Breakup by Type:

• Sports Nutrition Bar

• Meal Replacement Bar

• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience Stores

• Specialty Stores

• Online Stores

• Others

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Breakup by Region:

• North America

• Asia Pacific

• Europe

• Latin America

• Middle East and Africa

Competitive Landscape with Key Players:

• Amway Corp

• Caveman Foods LLC

• Clif Bar & Company (Mondelez International Inc.)

• General Mills Inc

• Hormel Foods Corporation

• Kellogg Company

• Mars Incorporated

• Nestlé S.A

• NuGo Nutrition

• Orgain Inc

• Premier Nutrition Company LLC (BellRing Brands Inc.)

• The Simply Good Foods Company

1. What was the size of the global protein bar market in 2022?

2. What is the expected growth rate of the global protein bar market during 2023-2028?

3. What has been the impact of COVID-19 on the global protein bar market?

4. What are the key factors driving the global protein bar market?

5. What is the breakup of the global protein bar market based on the source?

6. What is the breakup of the global protein bar market based on the type?

7. What are the key regions in the global protein bar market?

8. Who are the key players/companies in the global protein bar market?

Click here to visit the complete table of content with list of figures and tables: https://www.imarcgroup.com/protein-bar-market/toc

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