SOCIAL MEDIA ANALYTICS MARKET REPORT 2022-2027 by Kanika Sharma

Social Media Analytics Market Research Report 2022-2027

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Report Description

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Report Description and Highlights Report Description Global Social Media Analytics Market Outlook 2022-2027: IMARC Group’s latest report, titled “Social Media Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the global social media analytics market size reached US$ 7.0 Billion in 2021. Social media analytics, or SMA, refers to a marketing tool used to monitor, collect and analyze data from multiple social channels, such as Facebook, Instagram, and Twitter. It gathers valuable insights that help organizations improve their strategic business decisions. It also assists marketers in spotting the latest trends, understanding consumer behavior, mapping third-party channels and partners, and identifying high-value features for products and services. In recent years, SMA has gained immense traction among businesses as it aids in monitoring social media metrics, evaluating the brand image and audience demographics in real-time and creating customized reports. Request for a PDF sample of this report: https://www.imarcgroup.com/social-media-analytics-market/requestsample

Report Description and Highlights

Report Description

Global Social Media Analytics Market Drivers/Constraints: The rising usage of social networking sites and the growing penetration of the internet and smartphones represent the primary factors driving the global market. Additionally, the increased emphasis on consumer feedback and competitive intelligence, and the widespread adoption of a more data-oriented approach for marketing strategies are escalating the demand for SMA solutions. Besides this, the recent outbreak of coronavirus disease (COVID-19) has increased the dependency of organizations on SMA for understanding and minimizing the real-time impact of the COVID-19 pandemic on business operations and revenues. Furthermore, the rising consciousness about brand image and the growing need for social media measurement to enhance customer experience, operational profitability, and quality of products or services are catalyzing the market growth. Other factors, including the increasing popularity of SMA as software-as-a-service (SaaS), improving focus on targeted marketing, and rising cloud adoption, are also propelling the market growth. Looking forward, the market value is anticipated to reach US$ 29.1 Billion by 2027, expanding at a CAGR of 22.06% during the forecast period (2022-2027). View Report TOC, Figures and Tables: https://www.imarcgroup.com/social-media-analytics-market

Report Description and Highlights

Report Description Key Market Segmentation

The research report includes the following segments:

Breakup by Component: •Solutions •Services

Breakup by Deployment Mode: •On-premises •Cloud-based

Report Description and Highlights

Report Description Breakup by Organization Size: •Small and Medium Enterprises •Large Enterprises

Breakup by Application:

•Customer Segmentation and Targeting •Competitor Benchmarking •Multichannel Campaign Management •Customer Behavioral Analysis •Marketing Management

Breakup by End User:

•BFSI •Media and Entertainment •Travel and Hospitality •IT and Telecom •Retail •Healthcare •Others

Report Description and Highlights

Report Description Breakup by Region:

•North America (United States, Canada) •Europe (Germany, France, United Kingdom, Italy, Spain, Others) •Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others) •Latin America (Brazil, Mexico, Others) •Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others) Note: We are updating our reports, If you want the report with the latest primary and secondary data (2022-2027) including industry trends, market size and Competitive landscape, etc. click here: https://www.imarcgroup.com/request?type=report&id=4282&flag=E

Report Description and Highlights

Report Description Competitive Landscape: • • • • • • • • • •

Adobe Inc, Brandwatch (Cision US Inc.), Clarabridge, Hootsuite Inc., International Business Machines Corporation, NetBase Quid, Oracle Corporation, Salesforce.com, inc., SAP SE SAS Institute Inc.

Key Questions Answered in the Report

Report Description

Key Questions Answered in This Report:

•How has the global social media analytics market performed so far and how will it perform in the coming years? •What has been the impact of COVID-19 on the global social media analytics market? •What are the key regional markets? •What is the breakup of the market based on the component? •What is the breakup of the market based on the deployment mode? •What is the breakup of the market based on the organization size? •What is the breakup of the market based on the application? •What is the breakup of the market based on the end user? •What are the various stages in the value chain of the industry? •What are the key driving factors and challenges in the industry? •What is the structure of the global social media analytics market and who are the key players? •What is the degree of competition in the industry?

Report Description 1 Preface 2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology

3 Executive Summary 4 Introduction 4.1 Overview 4.2 Key Industry Trends

Table of Contents

Report Description

Table of Contents

5 Global Social Media Analytics Market 5.1 5.2 5.3 5.4

Market Overview Market Performance Impact of COVID-19 Market Forecast

A partial List of

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Clients world's leading corporates, governments, and ourPartial ClientsList of institutions

A partial List of

We are the trusted business partners to the

of Clients leading corporates, governments, and ourPartial ClientsListworld's institutions

Report Description and Highlights

Report Description

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