United States Digital OOH Advertising Market Share, Size, Growth and Opportunity 2026

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United States Digital OOH Advertising Market Outlook 2021-2026:

According to the latest report by IMARC Group, titled “United States Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the United States digital OOH advertising market is expected to grow at a CAGR of 12.6% during 20212026. Digital out-of-home (OOH) advertising is the marketing channel that digitally displays promotional media in outdoor public spaces. The digital displays aids in rotating multiple advertisements within the physical confines of a single space or banner.

Unlike traditional advertising, digital OOH advertising is powered up with AdTech- geofencing, tracking, retargeting, personalizing, attribution, and measurement. In the United States, digital OOH advertising has gained prominence as it reduces human intermediaries, optimizes revenue for the media owner and helps marketers save expensive print costs.

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United States Digital OOH Advertising Market Drivers/Constraints:

The United States digital OOH advertising market is primarily driven by rapid digitization and the growing penetration of the internet, facilitating internet-based advertising platforms to use virtual screens, motion graphics and projectors. Besides this, the introduction of interactive and digital billboards that can to engage the audience effectively is acting as another major growth-inducing factor.

It comprises digital signages installed across various locations such as airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores and movie theaters. Furthermore, with advancements in technology, manufacturers have launched miniature and LED display technologies targeting a specific audience to promote their products in the market. Moreover, the improvement in audience measurement, rising traffic congestion and increasing media fragmentation are some of the other factors propelling the market growth.

Looking forward, IMARC Group expects the global market to continue its robust growth during the forecast period (2021-2026).

View Report TOC, Figures and Tables: https://www.imarcgroup.com/united-states-digital-oohadvertising-market

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Report Description Key Questions Answered in the Report

1. How has the United States digital OOH advertising market performed so far and how will it perform in the coming years?

2. What has been the impact of COVID-19 on the United States digital OOH advertising market?

3. What are the key regional markets?

4. What is the breakup of the market based on the format type?

5. What is the breakup of the market based on the application?

6. What is the breakup of the market based on the end use industry?

7. What are the various stages in the value chain of the industry?

8. What are the key driving factors and challenges in the industry?

9. What is the structure of the United States digital OOH advertising market and who are the key players?

10. What is the degree of competition in the industry?

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