Mark Jones. Green & Black’s
Mark Jones. Green & Black’s
All Organic:
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The video I made is about the relationship that
so relate with that bar itself giving it a
characteristics of the bars to give a hint to
the colour a Green & Blacks bar has with its
personality. I used the words they use to
what its about. The Bars are different colours
flavour. After all Green & Blacks is all about
describe the flavour of the bars on the front of
and have
colour its even in their name. In the support-
there packaging and on their website to come
different characteristics/flavours but they are
ing content for the brief they spoke about how
up with the characteristics of the colours. I
all organic.
Green is for the natural part of it because it is
wanted it to be confusing at first so the
all organic and Black describes the rich part of
audience doesn't realise it is an Advert for
the chocolate, the name was decided by Craig
Green and Blacks but that comes apparent
Sams and his wife, Josephine Fairley, the
towards the end. After Creating the script I
founders of Green and Blacks in 1991 labeled
hand drew all the type on an A1 piece of paper
"the guilt free chocolate." My inspiration for
with some printouts a pencil and a light box. I
the script came from Albert and Costelos -
tried to make it look like the type was being
‘Who’s on First’
hand drawn in the video to give it that more
http://www.youtube.com/watch?v=sShMA85pv
natural look. The voices I recorded are of two
8M
of my friends James Thomas and Steven
The idea was that the consumer would
see this and think about the relationship with
Pleasents. I use the company typeface for the
the colour and the bar that they buy in doing
person speaking that new more about the
Mark Jones. Green & Black’s
Book work Scans: Some scans of the initial book work I did for the brief
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Mark Jones. Green & Black’s
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Mark Jones. Green & Black’s
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Mark Jones. Green & Black’s
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Mark Jones. Green & Black’s
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Mark Jones. Green & Black’s
Script: Here is the script I wrote for the video.
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CONTINUED: INT. STUDIO. DAY Hey man. Hey.
B OK, calm down hard!
B
A NO! That’s YELLOW. B But I thought YELLOW was soft?
B What about them?
A NO, that’s the other YELLOW.
A They’re nuts.
B Whh Whhatt?! There’s two YELLOW’s?!
B Ohhhhh reeeeeaaaally, well I thought BROWN was nuts?
A And three BLUE’s.
A BROWN is just nuts, PURPLE and BLUE gotta fruit loose.
B That’s nuts! A No. Only one of them!
B That’s cool.
B This is twisted man.
A No, Thats GREEN
Cool. WHHHOOOO? GREEN.
B
A Thats RED, RED is twisted!
A
B Arrrggghh... I can’t keep up!
B
A You should meet brown then.
A
What?
B
A BROWN will keep you up.
B Whhhh whhatt?
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2.
A DON’T say it then.
A
A Heard about BLUE and PURPLE.
Who.
Mark Jones. Green & Black’s
B I thought BROWN was nuts?
A You said BLUE, BROWN and PURPLE were cool, but that’s GREEN.
A That’s the other BROWN.
B I didn’t mean that. (CONTINUED)
(CONTINUED)
CONTINUED:
3.
A
B All OF THEM?
B I’m not sharp enough for this!
NATURALLY.
A Well your no PURPLE. B What, at the start you said purple was nuts?! A Different PURPLE. B Your getting me angry, you don’t want to see my dark side. A I’m sure BLACK’s darker. B That’s rich. A Ye that’s right. What?! Rich. Who?
B A B
A BLACK, there’s two of them Both rich?
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Naturally. Who?
Mark Jones. Green & Black’s A All of them.
B Sooo there’s two BROWN’s YE!
CONTINUED:
B A B
(CONTINUED)
A
Mark Jones. Green & Black’s
Hand Drawn A1 Scan: This is the scan of the hand drawn type for the script that I wrote before putting it into the video
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Mark Jones. Green & Black’s
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Mark Jones. Green & Black’s
Heard About Blue & Purple: Here is an example of one little section of the video, it shows how I made the type look hand drawn.
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Mark Jones. Green & Black’s
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Mark Jones. Green & Black’s
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Mark Jones. Green & Black’s
Thankyou. Hope you enjoy the video.
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