Big Data: From Customer Satisfaction To Employee Performance Enhancement
The recent boom of Big Data has led to the most exciting period in the history of the Information Age today. Big Data Science, which refers to extracting scores of records from the cloud, mining them to analyze and reach the desired end. This concept has paved the way for a whole new era in a number of fields including retail marketing, forecasting customer behavior and target marketing. There have been instances of advertising companies, being able to predict which film would win the Oscar, just on the basis of the tastes, time and locations of the people. Big Data does not just refer to collating data and then categorizing it into watertight compartments, it goes much deeper. So far it has been venerated in the field of marketing, strategizing, retail and end customer services, efficient management and fields where predictive analysis is held in high regard. Big Data in the recent times, has proven to be a great benefit for the business sphere by entering into the Human Resources Departments. So far research is on, as to how this science can be implemented and put to use for enhancing employee performance and mainly bridging the wide gap between an employer and his employees. Take any firm or business venture, the big cheeses heading these have forever been on the lookout for ways to multiply the output of employees, at the same time giving them quality treatment in the workspace. In most of the cases, productivity of a certain employee is inversely proportional to the fulfillment of all their personal needs confined to work. Only when employees feel that they are being valued, can the productivity and in turn the turnover of the firm, skyrocket. There have been developments of Big Data solutions, which can analyze both personal needs and performances by turning them into metrics to be analyzed. The combined study of an employee’s performance, their liking towards different type of assignments, interactions and collaborations is the modern day workplace analytics.
Employees, who are positively invested in the company’s wellbeing are assets of great value. This new HR data analytics, can find its origins in the ways of Japanese Companies, which provide for certain conducive work atmosphere that results in more loyal, hardworking employees working to their optimum potential. This new brand of HR big data analytics is not just confined to performance of the employees, but also to find out what motivates them to work. The feedback, evaluations and various other key performance indicators can be relied upon to identify growth and satisfaction with posts. Another breakthrough is in the process of staff learning. Big Data Analytics have made it possible for companies to devise personalized learning modules, so as to increase the efficiency of employees. Big Data is gradually venturing into every field and taking it up a notch. By supplementing effective solutions to HR, big data analytics has paved a way for more groundbreaking strategies to be implemented. Imarticus Learning is one of the top education institutes in the field of big data analytics, with a host of comprehensive and industry endorsed programs in SAS Programming, R Programming, Big Data Hadoop, Python. Source: http://imarticuslearning.edublogs.org/2016/10/05/big-data-from-customer-satisfaction-toemployee-performance-enhancement/