Business
Bachelor Master
Tourism and Leisure Management
TOURISM and LEISURE MANAGEMENT Advance your skills in the international tourism industry Our students develop the management abilities required for positions in the domestic and international tourism industry. Besides supporting the acquisition of specialist skills in areas such as strategic management and e-tourism, we also promote strategic thinking and approaches. The emphasis is on sensitivity to cross-cultural factors, a willingness to adopt new technologies and creative problem-solving skills.
THE KEY TO SUCCESS: THEORY + PRACTICE + research
Target group
Careers
Programme details
You are interested in a management position in the tourism industry. Therefore, you want to achieve a profound understanding of the tourism system including current trends and developments such as design thinking and digital marketing.
As a graduate, you will be able to hold executive positions – for instance in management, marketing, controlling, sales, project management and development – both in the domestic and international tourism and leisure sectors.
Besides gaining access to a global learning environment, you can personalise your studies by choosing from various specialisations. Workplace experience is a key aspect of this master degree programme. You will benefit from our high-quality, THE-ICEaccredited courses.
highlights This programme prepares students for a career in international tourism management.
AT A GLANCE
Format Full-time The lectures usually take place three days per week
International Business
International Business of Tourism and Leisure Management: Design (Experience Design, Service Design, Sales Design), Advanced Process and Project Management, Financial Management, Cooperation, Management Simulation in Tourism Contexts, Managing & Leading the Tourism Workforce, Sustainable Tourism Management, Marketing & Communication Management
Four semesters Two years
Language of instruction English
Strategic E-Tourism Management
This prepares you for a career in a multi-cultural environment. E-Tourism Application Domains, Information and Communication Technologies for Tourism, Integrated E-Strategy Development
Academic degree Master of Arts in Business (MA), 120 ECTS
Specialisation: Mandatory electives
Students have to choose two out of four of our Specialised Tourism Business Concepts. They start at the beginning of your studies. Cultural Tourism Health and Wellbeing Meeting Industry and Events Sport and Outdoor Tourism
Prospective STUDENT Advisory Service T: +43 2732 802 222 E: information@fh-krems.ac.at
Admission An undergraduate degree programme in a relevant business or technical discipline or an equivalent degree with a workload of at least 180 ECTS at a recognised institute of higher education in Austria or abroad. Proof of English language proficiency (Common European Framework of Reference for Languages level C1)
â‚Ź 363.36/semester This is your study fee that you pay as an EU/EEA citizen plus a student union fee.
Curriculum Full-time Semester I Specialised Tourism Business Concepts I* Cultural Tourism I Health and Wellbeing Tourism I Meeting Industry & Events I Sport and Outdoor Tourism I Strategic E-Tourism Management I E-Tourism Application Domains Information & Communication Technologies for Tourism Design I Experience Design International Consulting I International Consulting I Management I Advanced Process and Project Management Tourism and Leisure Research I Research-Based Decision Making
Semester II Specialised Tourism Business Concepts II* Cultural Tourism II Health and Wellbeing Tourism II Meeting Industry & Events II Sport and Outdoor Tourism II Design II Service Design International Consutling II International Consulting II Marketing E-Marketing Marketing & Communication Management Management II Financial Management Cooperation Management
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Semester III
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Applied Research and Training Semester Coaching Seminar Applied Research and Training Semester Tourism and Leisure Research II Master Thesis
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Semester IV
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Design III Sales Design Management III Management Simulation in Tourism Contexts Managing & Leading the Tourism Workforce Sustainable Tourism Management Sustainable Tourism Management Strategic E-Strategy Development II Integrated E-Strategy Development Tourism and Leisure Research III Master Thesis
* You choose two out of four Specialised Tourism Business Concepts. Subject to possible alterations.
www.fh-krems.ac.at
Version: 01/2018
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