How to Simplify Mobile App Data with Google Analytics and Tag Manager
Now a days, it is easy to scale down information about customers due to the availability of variety of tools in the market which lets you measure user interactions with your business. Businesses are learning new ways to control the data to improve themselves on the daily basis. As a developer, business owner or marketer, you need to understand how to gather the information and how to do its analysis efficiently to ensure the measurable return on investment. For this you must know what that data means and how to present it.
Fortunately, there are two free tools to help you about are Google Analytics and Google Tag Manager. This helps you free from the burden of constant marketing-driven updates. Google Analytics (GA) is the most powerful tool that helps you collect, process, configure, and report website and mobile app data that results in actionable insights. Likewise Google has developed a new groundbreaking product, known as Google Tag Manager (Tag Manager or GTM).
Google Tag Manager is a system where you can organize and control the different code snippets for a website or mobile application through a drag-and-drop interface in a Web browser. You can now add Tag Manager Code instead of Google analytics tracking id to enable the tracking services that Google offers individually. For this article, we’ll talk about adding Google Analytics to a mobile application, using Google Tag Manager to implement it.
WHAT ARE THE TAGS WE ’LL BE MANAGING? When we talk about Google AdWords, you will see each service and customization has required new code to be implemented, but Tag Manager allows you to control all of that through an interface in a Web browser.
GOOGLE ANALYTICS IS A TAG All you need is add Google Tag Manager, but you’d still need to create a Google Analytics account to track and organize all of that information about the app and its users. With Tag Manager, you can get your reporting squared up in minutes instead of days. Let’s get started. Set Up Analytics – get Analytics Id Set Up Tag Manager Separate from the Analytics account, we need to create a Tag Manager account. Here are the steps: Go to Google Tag Manager, and sign in with your Google account. Click or tap “New Account,” and name it something related to your app. Create a container. You’ll need one container per app, and you would add a new one only if you made a significant update that changes the tracking data.
Now you can add Analytics to your Tag Manager container and get a clear picture of what users do with your app
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