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Although you know that you want to be famous, you must also consider the where's, how's and who's of your Fame Campaign. Sandy, a freelance writer in a small suburban area, realized she had a hot idea with her one-of-a-kind, customized love poems. After researching the market she discovered there were only a handful of other writers who specialized in this specific craft. When Sandy came to me for a consultation on her Fame Campaign, she wasn't sure whether she wanted to be famous locally or nationally, to men customers, women customers or both. Developing an effective Fame Campaign doesn't necessarily mean you'll be famous to every living person on the face of the earth, (unless you intend for your stardom to reach the level of Michael Jackson's), and that's where creating a niche for your Fame Campaign comes into play. Jeff owned a women's retail clothing store in the heart of a New York City. Although his location was excellent, his store still didn't stick out from the dozens of others in the immediate area. He wanted his store to be famous, but there was nothing that truly differentiated his store from the surrounding ones. Jeff needed a niche to catapult his store into the fame limelight. After pondering on dozens of different products, we decided to add hats to his current inventory. Why hats? Well, no other store within a 6-block radius had a decent hat collection and hats were different. Where most women's clothing stores may stock things like jewelry, socks and pantyhose, very few have a decent selection of hats. Within a month we developed a fame niche for store-New York City's largest women's hat collection. Not only did Jeff's store receive all sorts of interesting publicity as a result of this small change, he also attracted a large new following of customers who not only bought his hats, but plenty of outfits to go with them! What types of modifications could you add to your image, cause or business to make it stand out in the crowd? Here are some questions you should answer before beginning your Fame Campaign: a) Geographies: Where do you want to be known for your fame? To the people in a 10-block radius, locally, statewide, tri-state/metropolitan area, a specific state other than your own, a specific country other than your own, nationally, internationally?
(NOTE: In any and all Fame Campaigns, 1 always recommend that even if you want to be know statewide, nationally or worldwide, you should always begin on a local level. Becoming famous locally is easy and once people notice that your famous in one area, it tends to be easier to beget more fame than not being famous anywhere.) b) Who Do You Want to Expose Your Fame To? Do you want more customers or to win the coveted president spot in an association? In other words who would you benefit the most from by telling them you're famous? Clients/customers, potential clients, peers/associates, small business/home business owners, home buyers, meeting planners, fortune 500 CEO's, southern state congress people, Aspen skiers, Spanish flamenco dancers. c) How Do You Want to Be Known? For your one-of-a-kind customer service program, for having the largest selection of women's hats, for being the first author to write over 100 books in one year, for offering a 10-year guarantee on the cars you sell.
Paul is an expert on marketing and getting customers, see what he has to say at Best High Chairs and Glass Block Installation.
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