The story of
PAWALEE CHIRAKRANONT
Resume
Pawalee Chirakranont (FY)
Education
26.2.1986 (28) Original From Bangkok, Thailand
Mobile : 07761476615 Email : pawaleemail@gmail.com Website : http://imfythx.com
MDes Service Design Innovation University of the Arts London, London College of Communication, 2014
Bachelor of Fine and Applied Arts, Communication Design. King Mongkut’s Institute of Technology Ladkrabang,2008
MDes Service Design Innovation Projects 2014
Thesis ”sharesmile” : The UAL Volunteering project
role - Research, Interview and Co-discovery : Primary research, Secondary research - Data analysis, Concept generation and development - Persona and identify target audiences - User journey, Blueprint, Story board - Testing prototype, Feedback - Filming, VDO editing
Co(2)by : collaboration project between LCC and Intel role - Research : primary research and observation - Idea creation, concept generation and development - Service Blueprint
Camden Project : LCC student team with Camden Council
role - Research information, Interview, field observation - Helping create Co-design tool - Brainstorm for concept generating and developing - Persona, Prototype and role play
Workshops (in UK) 2015
OS Genovation, Southampton The IQI Sprint
2014
Cranfield X LCC OS Genovation, Southampton Workshop with journalists Intel x LCC MBA Oxford x LCC
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Working Experience
Program Skills
Junior Designer
Adobe Photoshop Adobe Illustrator Adobe Flash (for animation) Adobe Indesign Imovie
Company : Plangrafik Co., Ltd. Period : March 2011 - August 2013 (2 years 6 months) Role
- Emphasis on Information graphic - Responsible for concept generation include design art direction for investment newsletter (Client : well-known Thai company, PTT) and website (Client : Playchef \ Kolor me) - Involve in a team for Brainstorming, idea generation and illustration for calendars design ( cooperate with well-known Thai companies such as Thanachart Bank, PTT group) - Publication design.
Freelance Graphic Designer
Company : Thai Health Promotion Foundation Period : October 2010 – January 2011 (4 months)
- Design Brand identity for Thai Social Enterprise Office (TSEO)
Freelance Graphic Designer
Company : ChangeFusion Period : June 2010 – August 2010 (3 months)
- Design Information graphic
Multimedia Designer
Company : Rainmaker Interactive Co., Ltd. Period : May 2008 – April 2010 (2 years) Role
- Design website interface, banners. - Brainstorming and design art direction for flash game advertisement. The game ran in southeast asia. (Client : Olay) - Animate flash character in flash game and Interactive CD Rom - Responsible for Design cooperate identity include all advertisements, website for Thai service resident (Northgate Ratchayothin)
Design Skills Graphic design Publication design Infographic design Illustration Publication design
Research skills Prototype Collaboration Brainstorm Interview Good Listener Persona Co-design wireframe
Volunteers and Activities interview, collect data Volunteer spirit network (2010) Speaker PechaKucha night (2006)
hello....
Index Service design projects
Sharesmile Coby Camden project Walk home togeter Design projects
playchef and kolor me websites UnLtd thailand’s brochure Corporate identity for nortgate ratchayothin Olay Find Fairness flash game Personal project
How to use a dvd player(for my mom) Mini Magic Paper 1# : freestyle swimming + Magic paper Hope for Japan (Art exhibition project in Thailand) Pecha Kucha night bangkok vol.1 Agriculture songs collection
All service design projects in this Portfolio are based on Double Diamond method.
Double Diamond Process
Discover
Discover Primary research focuses on gathering information and insights as well as identifying user needs and opportunities.
Develop
Deliver
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Service design projects
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Mdes Service Design Innovation Student at London College of Communication
2014 Sharesmile
Aim : The purpose of this project is to provide an appropriate service to encourage UAL students to do more volunteer. Problem : The number of UAL students who volunteer is low in comparison with counterpart universities due to a lack of funding and resources. Volunteering for UAL students is not a priority or high on lists of student interest. Background : UAL doesn’t have a volunteering program embedded within the community. However, UAL provides activities and occasional volunteer opportunities within the Student Union. Description : Sharesmile is a volunteering service that connects different volunteering opportunities with different types of art and design students. The project benefits from student insights as well as understanding student needs in order to develop future volunteering opportunities. My roles - Research, Interview and Co-discovery : Primary research, Secondary research - Data analysis, Concept generation and development - Persona and identify target audiences - User journey, Blueprint, Story board - Testing prototype, Feedback - Filming, VDO editing
type : service design
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Discover Phase Research focuses on 3 main areas : 1. The role of Volunteer : This phase aims to identify the volunteering roles, Observing factors that influence people decision on volunteering
2. UAL system : The study aims to explore a deep understanding of the current system.
3. Nature of UAL Students : Exploring students’ attitude toward volunteering, barrier.
These are all tools and methods I used in this phase. User Diary, Semi-Structured Interviews, Expert Interviews, Self Ethnography, Co-Design and User-Shadowing.
Self Ethnography, Investigate at St. Panscras Community
User Shadowing 11
Mdes Service Design Innovation Student at London College of Communication
Current service user journey
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Top : Co-Discovery Bottom : User Diary
Co-Discovery
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Mdes Service Design Innovation Student at London College of Communication
From primary research, insights are divided into 2 groups. The first one is insights that influence people to be a volunteer. Another is obstacles that block students from joining volunteer.
What can influence people to be a volunteer?
Poster
1. The volunteering service is accessible and noticeable from touch point.
2. Participant think joining volunteer is fun and joyful.
3. The task has supported participant professional.
4. Participants volunteer as a group.
System part
1. Productive volunteer system.
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2. The variety kinds of volunteering for students.
Identify problems : I collected, defined, categorized and analysed all problems in to 3 areas. I also divided problems by its size in order to find urgent issue. Surprisingly, most of barriers are connected.
Volunteer barrier at UAL
S
Attitude toward volunteer (student)
Personal issue (student)
Students think volunteer is a big deal(country-country)
No company
Lack of knowledge what does volunteer do?
Lack of confindence (language)
Problems from system (UAL staff and student)
Bad attitude of volunteer (especially “volunteer” word) Commitment to volunteer work (longterm) Don’t see future support or connection Don’t interest in that charity type
Don’t know where\how to join volunteer Lack of various type of volunteer to offer Cost to join (transport, meal etc while do volunteer)
Unreliable organisations
Busy (the most poppular) Not interested in volunteer( want to spend their free time on other interest.
M
Lack of UAL community sense (Due to 6 seperate campuses so it hards to cooperate to do something)
Student’s financial problem (more important thing to do ex. part time job)
L Lack of fund (for UAL) Not enough staff (to find volunteer work) Don’t have volunteer department
3 ideas sketches developed from chart.
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Mdes Service Design Innovation Student at London College of Communication
Design Develop From insights, project direction prioritised on UAL system. The urgent problem defined as “UAL lacks of volunteering works to offer to students. In addition, 1 idea from 3 sketches is selected to develop as main service solution. Co-define method is used to define volunteering works that suit to UAL students.
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Co-define test+ feedback
Personas 3 Identifying personas were created as target audiences. These personas help paint a picture of different reasons and approaches that drawn students’ attention to participate in volunteer.
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Mdes Service Design Innovation Student at London College of Communication
Concept Develop Sketch developed to website which it works as main platform to collect volunteering missions in order to solve UAL system problem. A new service presents appropriate volunteering works based on co-define to match students’ interest. Website introduces user an opportunity to volunteer through 2 designing services pages. First, it displays for individual volunteer. Second, scheme designs for group volunteer. Service also shows progress of volunteering hours and supportive comments in order to encourage a sense of change-maker. Thus, sharesmile are able to tackle with many issues. 1. UAL don’t have volunteering service offering to students. 2. Students attitude toward volunteering. They think volunteering is a big issue. 3. Students want to do good with their friends.
Prototype Prototype was designed to test usability and accessibility while students navigated a website as well as observing students attitude toward volunteering task after using service.
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Mdes Service Design Innovation Student at London College of Communication Blueprints
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Mdes Service Design Innovation Student at London College of Communication
Design Scenario Storyboards shows 2 possibilities from 2 main service journeys (individual and group volunteer).
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Limitation and Suggesion The limitations are considered as the final prototype hasn’t received feedbacks from the Student Union and the service hasn’t been developed into business plan due to limited of time. Regarding the positive feedback from stakeholders, some are willing to be partner and the service has a possibility to be developed and receive positive feedback as a business plan. The service is in the early stages. There are opportunities to develop and to add more solutions to the service as the current service provides only two idea solutions. The service was designed to work as a main platform. Therefore, in the future, when new problems are indentified, new solution pages could be added infinitely. For instance, possible programs that could be added include mentoring. Currently UAL also provides a mentoring program. On the other hand, UAL mentoring mainly focuses on student life. Thus, suggestions to broaden the mentoring area to link with academic mentoring is possible. However, the scheme should be researched further and explored in detail. 23
2014 Coby
Intel ran a workshop with MDes Service Design Innovation and MA Interaction Design Communication students. Mdes Service design student cooperated with Ma. interactive design in order to think of a new service. Project Co(2)by Brief : How can Internet of Things (IoT) objects be configured and designed to repair a broken world? Detail : We created Coby, an Eco Furby able to measure your CO2 emmision through your personal purchases in Tesco. Idea solution : Coby is designed with the intention to raise awareness of each person’s carbon footprint and empower them to make more conscious decisions about their everyday shopping and how their choices might impact the environment. Coby eats your shopping receipts, calculates the sum of the carbon emissions of each product and produces a long burp- if the CO2 footprint is large or a short one if the footprint is small. Long term, it can grow sadder or stay happy depending on the CO2 footprints of your shopping history. The project was selected to show at Intel Summer Camp2014 My roles - Research : primary research and observation - Idea creation, concept generation and development - Service Blueprint Coby Clip
https://vimeo.com/108960491
type : service design
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Mdes Service Design Innovation Student at London College of Communication
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Intel Summer Camp Link http://blogs.arts.ac.uk/london-college-of-communication/2014/07/23/lcc-students-projects-selected-by-intel-fordigital-summer-trip-2014/
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Mdes Service Design Innovation Student at London College of Communication
2014
Camden project
LCC student team with Camden Council worked on exploring a new service for elderly in Somers Town. Description : Our team aims to help isolatable elderly accessing the information from Camden council. We definded corner shop as touch point because even if the people is isolated, they still need to go to corner shops to buy some food and newspapers. As a result, Our service worked as channel to spread information from Camden Council by providing tool and service for elderly in corner shop. My roles - Research information, Interview, field observation - Helping create Co-design tool - Brainstorm for concept generating and developing - Persona, Prototype and role play
Discover Phase To understand elderly and Somer town areas, we interviewd elderly at Great Croford with our Co-design tool inorder to find insights. Team also joint and investigated elderly at St.Panancras lunch club.
type : service design
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We observed a whole Somer Town area. We also visited library, pub, corner shops and community centre in Somers town as further interview.
From research we found that, the elderly have these three problems: isolation, communication,and access the information. Still, there is a gap between Camden council and elderly despite well-covered services by Camden, even considering massive budget cut. We decided that the corner shop was our touchpoint. Because even if the people is isolated, they still need to go to corner shops to buy some food and newspapers. So that corner shop functions as hub for providing and connecting elderly through the world.
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Mdes Service Design Innovation Student at London College of Communication
As a result, we interviewed all corner shops in Somer town area and drew a map that it categorized cooperation level. The red point shows interested on joining while the yellow dot is more willing to join with benefit, the blue dot doesn’t interest in the program.
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Idea solution The idea was developed through improving a conventional notice board by introducing a compact format for leaflet, to be placed in a corner shop. The service also provided a telephone at a corner shop which enables the elderly to contact information source directly also emerged. The telephone has alphabetical buttons that match to each alphabet on the notice board, and each contact number is modified when information on the board is replaced. This maintenance is a responsibility of a corner shop.
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Mdes Service Design Innovation Student at London College of Communication
Prototype
Feedback Given a feedback, we modified a responsibility of a corner shop. A telephone can be intimidating to the elderly so that a corner shop may need to assist during their usage. Furthermore, this service can be a burden to a shop staff. An incentive scheme linked to the payment to the council would justify the additional workload. In order to operate this system each corner shop is required to register. Camden Council can monitor whether the service is working appropriately.
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Scenario
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Mdes Service Design Innovation Student at London College of Communication
2014 Walk home togeter
Brief
: How to encourage people to do more outdoor activity?
Target
: MA. International design students
Problem : Most of graphic design students spend a whole day working on their computers that cause a health problem. Aim : This project aim to encourage design students to do more outdoor activity for better health
Discover Phase
Insights from interviews and researches show that students lacked of motivation to do outdoor activity and their schedules are tight. However international students still have a sense of traveler, they still love to explore a city.
type : service design
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Due to students’ tight schedule, idea solution aimed to encourage design student to explore the city as part of their ordinary routine. The idea of walking home one station from the university (Elephant and Castle) to the next station has been considered. However, after I interviewed and tested a walking map idea, I found a great insight that international students have a bad attitude about Elephant and Castle area. Most international students worried about safety issue if they have to walk alone in Elephant and Castle area.
I surveyed area. Flags pointed attractive spots.
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Mdes Service Design Innovation Student at London College of Communication
Idea solution From my research, I developed “walk home together� service that it groups students by matching students who expect to leave LCC at a same time together. Students can create or join other student route and explore this area safety by the map that shows attractive places around this area. Also gain more social skill.
Draft prototype
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Prototype
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Mdes Service Design Innovation Student at London College of Communication
Blueprint
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Design projects
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Work as graphic designer at Plan Grafik
2012
play chef and kolor me websites
Client : Play Chef and Kolor Me Brief : Redesign Play Chef (a cooking school for kids under the concept “learning by cooking�) and Kolor me (art school for all ages). Client required art direction for both websites to be matched. My roles - Responsible for concept generation, braistroming idea and art direction - Planning website architecture and user experience - Design interfaces for all pages. - Animated all flash players
http://www.playchefthai.com
type : website
http://www.kolorme.com 42
Kolor Me
Play Chef
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Work as freelance graphic designer
2010 UnLtd thailand’s brochure
type : print
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Client : Change Fusion Description : Design Brochure, Banner, Stand(J-flag), Poster for UnLtd Thailand
Banner
Clients with brochure
Stand
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Work as multimedia designer at Rainmaker Interactive
2009
Client : NORTHGATE Ratchayothin Description : Design and developed by Rainmaker Interactive Co., Ltd. My part as a designer was designing all corporate identity such as stationary, brochure, print Ad, J-flag, website.
Corporate identity for northgate ratchayothin
Headline
Subhead
Key Visual
Body copy
type : corporate identity Corporate Logo
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Telephone
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Work as multimedia designer at Rainmaker Interactive
2009
Olay Find Fairness flash game
type : website
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Client : Olay Description : Design and developed by Rainmaker Interactive Co., Ltd. My roles - Responsible for all background scenes and charactors design - Animated character.
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Personal projects
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Personal project
2012
How to use a dvd player (for my mom)
type : print
Description :
Numerous senior people have problems using technology devices such as smart phone.In my case, my mom always confuses with many buttons on remote control. When she starts using a DVD player, she always forgets how to use it. So I though, I should design something to help her.
After observing my mom tried to turn on DVD player ( and gave up after she spend too much time), I found that there were confusion on messy unknown plugs and she couldn’t prioritize which button she should went through.
My solution was an illustrated manual book. The whole manual was displayed by clearly pictures. So it is easy for her to understand a whole process. I also labeled all plugs in that area to differentiate types of plugs. 52
Mum and Manual 53
Personal project
2012 Mini Magic Paper 1# : freestyle swimming
type : video Description :
This is my personal experiment on paper. It developed from my BA thesis project in 2008. In this time, I try to think of a new different folding paper technique. By adding more folding layers, the effect interestingly animates in different way. Story inspired by 2008 swimming olympic.
You can watch a full clip > > http://www.youtube.com/watch?v=krHXuXCVFuU 54
2008 Magic paper
type : video
Description :
This was a few part of my thesis project for promoting magic festival (base on real festival but not for real commercial). From “Magic” theme, I’ve been thinking about how people could participated with easy trick and still felt amused. I had found from science book, when paper pulp absorb water, they will extend themselves straightly and their folds are going to be unfolded. By this theory, I’ve designed easy A4 pattern which everybody could download, print cut and play.
You can watch a full clip > > http://www.youtube.com/watch?v=YqzwT5W8TQQ 55
Personal project
2006
Pecha Kucha night bangkok vol.1 Agriculture songs collection
type : illustration
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Description :
First PechaKucha night in Thailand (Oct 2006). I presented my packaging CD “Agriculture song collection�, music collections for cattle and tree. From researches, animals are happy when they listen to music. So that they give more milk and eggs. The music collections provide suitable musics for cheering them. This project, I did in my 2nd year in BA.
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Thank
You