Jeff Lai,Chien-Fu Portfolio

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No matter what color you were rinsed Don't forget the original passion just like a pure piece of paper

無論你最後染成了什麼顏色,別忘了那純如白紙般的初衷。



無論你最後染成了什麼顏色,別忘了那純如白紙般的初衷。


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Typography

龍年漢英吉祥話萬用賀卡 Composite Typography

Chinese Zodiac Auspicious Words Greeting card

販售地點:CDPiazza 台北:華山旗艦店

大陸地區:

台中:金典酒店門市

武漢市江漢區漢口火車站西側樓

高雄:義大門市

武漢臺灣風情廣場,二樓文創藝品區


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Typography

漢英複合字形 應用於海報創作之研究 The Research of Composite Typography of Chinese Characters and English Letters in Poster Design

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此系列作品是將中國十二生肖的吉祥話與近似意義的英 文單字組合,形成中、英文融於一體的複合文字,可同 時兼具兩種語言所要傳達的意涵,具有文字的閱讀趣味 性與造形創意。


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顏色可分為彩色與傳統年節兩種色彩做為 區分,彩色版本不僅可以使用在年節期間, 也能依照壽星生肖當作生日賀卡或是其它 用途。而傳統年節的紅色與金色,是最能 表現中國傳統年節的喜氣與吉祥氛圍。

師大美研所碩士班創作畢業聯展 台北師大德群藝廊


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Typography

十二生肖的祝福!

Chinese Zodiac to bless!

將十二生肖的吉祥話透過一個漢字來傳達吉祥話的 意涵,並簡化漢字的結構融入十二種動物的特徵形 成特殊的圖案符號,淺顯易懂的意涵和趣味感加深 了對生肖年的印象,最後以紅與金的配色來延續傳 統喜慶的氣氛與質感。 Expressing lucky phrases of the 12 Animals of the Chinese Zodiac through Chinese characters Simplify the Chinese characters structure into 12 animals characters to form unique symbols. For a better impression and Easy understanding meanings, the color of red and gold become the choice of carry on traditional happiness with its atmosphere and quality.

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Branding design

Pin Chi 品器生活概念店 萬通品牌增值計畫

將中文字的「品」與英文的 Pin 以陰刻 陽刻的方式結合,形成有如中國傳統 玉 器 上 之 獨 特 紋 飾, 具「 很 中 國、 很 現代 」之造型表現與文化意涵。

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商品開發提案

冰裂紋特殊的碎形圖騰,有著自由大膽的現代風格,在各式圖騰裡是極為罕

品格數位相框

見的一種。將冰裂紋與數位相框結合,在播映照片的同時,猶如從窗格內向 外望去的視角,恰似蘇州園林的冰裂紋窗格,欣賞每一次的旅行、記憶與感 動!當相框未使用的時候,可將螢幕中間的窗格拼湊回去,完整的圖騰紋路 可當做居家擺飾,同時還能保護螢幕不受碰撞與刮傷。


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商品開發提案

品景書籤 品景書籤是五個為一套的造形書籤,由山水 畫啟發,以現代風格將山的造形簡化,五種 深度的灰色,保留了水墨畫的印象,當您看 得書越多、做的標籤越多時,就如同站在高 聳之地一般,視野將越來越寬廣,便能欣賞 這一切美好的書山風景。

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商品開發提案

品墨杯 品墨杯是以感溫油墨的技術印製在杯子外圍, 當使用冷水或是未始用時,呈現的是深如墨的 黑色,加入溫熱水後,便會慢慢浮現經典詩詞 與書法,其概念來自於形容文人雅士,滿肚子 墨水,隨口便能吟詩作詞,透過這種互動方式, 讓不論是國內外的使用者都能欣賞東方詩詞與 書法之美。

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商品開發提案

荷包零錢包


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Identity design

Vantone 萬通控股

企業形象輔助圖形設計

以清澈透明的菱鏡折射出千變萬化萬象的光譜,符 合萬通的核心價值觀,守正出奇,並結合萬通的標 誌圖形,做為輔助圖紋之設計。

運用七巧板千變萬化,創意組合的造型,以色塊切 割錯置的方式,將萬通企業之標誌融入輔助圖紋其 中,象徵每一色塊雖然大小形狀語言色皆有不同, 但是結合起來,即是一個完整、豐富、創新且多元 的萬通企業。

運用光譜打造萬通專屬色彩計畫,配合扇形設計, 象徵萬通企業與人為善、廣結善緣之服務精神。


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Identity design

思微文創發展協會 Thinking Culture & Creative Develop Association 用心,思考文化的價值。 用心,微觀生活的細節。


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新竹新瓦屋客家文化保存區 駐村工作坊


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Branding design

Hakka Love 哈客愛客家庄擂茶坊 標誌、中英文標準字型設計


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Direct mail design

中國生產力中心服務業事業部 China Productivity Center DM 設計


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Identity design

美商多特瑞台灣分公司 dōTERRA Independent Product Consultant

名片設計

Name card design


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2011 台北世界設計大展

國際學生創作展全球百校設計聯展 2011 International Exhibition of Design Students The World 100 Schools' Design Joint Exhibition

指導單位:臺灣創意設計中心 主辦單位:國立臺灣師範大學 執行單位:國立臺灣師範大學文化創藝產學中心

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Identity design

98 全國大專校院運動會

National Intercollegiate Athletic Games 大會形象視覺設計 教育部主辦/國立臺灣師範大學承辦

設計團隊 藝術指導:林磐聳、林俊良 設計:王景民、林正達、林蔚婷、李宗青、賴建富

由運動員與聖火做為主體造型結構的元素,運動 員的衝刺姿態展現迎接挑戰的無畏精神,並傳達 超越自我的動能,簡潔的造型與流暢的肢體動作 象徵力與美的完美演出,而頭部融入聖火之意象 傳達熱情奔放的青春活力,以彰顯樂活運動與卓 越競技的精神。

色彩應用採紅、黃、藍三色作為熱情、活力、競 技的表現,同時也代表田徑、跳高、游泳三類競 賽的象徵,並以豐富的漸層方式充分傳達本屆全 大運的多元性。

http://farm4.staticflickr.com/3622/3433090091_c8130f5180_o.jpg


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http://niag2009.ntnu.edu.tw

http://niag2009.ntnu.edu.tw

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1,http://niag2009.ntnu.edu.tw 2,http://niag2009.ntnu.edu.tw 3.http://www.flickr.com/photos/ billydai/3493415635/sizes/ l/in/photostream/ 4,http://niag2009.ntnu.edu.tw


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提升商業設計計畫

Commercial Design Improvement Project 形象視覺設計 經濟部商業司主辦/中國生產力中心執行

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Branding design

豐喜堂文化創意有限公司 Fong Si Tong Cultural Creation Ltd.,Co.


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神 more東西 創意商品設計

God Bless

Creativity Commodity Design 「神 MORE 東西」以現代人信仰的觀點,重新詮 釋東方神話故事中的「福」、「祿」、「壽」、「喜」 和「月老星君」做為品牌主要的意象表徵,以及西 方的語言和表現手法,賦予神像新的造型及意義, 跳脫過往傳統信仰的方式,滿足現代人的祈求心 願,讓信仰的精神寄託有了新的選擇。 我們期望「神 MORE 東西」在重新詮釋的同時, 藉由逗趣、可愛的造型讓更多年輕族群對於民間信 仰有進一步的認識,改變年輕族群對神像的刻板印 象,將信仰的寄託更緊密的融入日常用品中,為現 代人從勞碌的心靈中獲得慰藉,以歡喜心的信仰觀 感來使用,為煩悶的現代生活增添更多樂趣!

2008 新一代設計競賽包裝設計類 銅獎 Young Designer Competition-Package Design Bronze Award 2008

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神 more 東西

造型蠋臺組

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God Bless viewpoint which to the modern people believe that in the annotation East myth story " fortune ", " prosperity "," longevity ", " happiness " and " God of matchmaker " does for the brand main image attribute. As well as the western expression means, entrust with the likeness of a god or buddha new modelling and the significance. Changes the passing traditional belief the way, satisfies modern people's hope wish,and let the belief spiritual reposing have the new choice. We expected " God Bless " while annotation, the affiliation by provokes laughter again, the lovable modelling lets the more young races group have the further understanding regarding the folk belief. Changes the young race group to the likeness of a god or buddha mechanical impression,and will believe reposing closer will melt into in the daily thing. From in the mind which toils obtains for the modern people consoles,likes the heart the belief impression to use, increases more pleasure for the worried life in modern life.


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神 more 東西 筆記本

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神 more東西 福娃吊飾

神 more東西 紅包袋


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Book cover design

招治阿嬤的故事畫 光陰的故事


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Identity design

傳炬.學校體育園丁傳習錄 活動視覺形象 教育部主辦/台師大體研中心執行


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Mascot design

頂新集團康師傅 吉祥物形象規劃提案設計

修正建議 造 型: 外觀年齡可再下降並帶點稚氣會更加討喜,五官 比例應再放大或是誇張,可讓人留下印象也易於 辨識,服裝及肢體上的細節交代太多,應再簡化 為單一的滑順線條。 動 作: 應用動作過於呆板,可搭配應景的情節,增強吉 祥物的獨特性和跳躍感,同時也會增加空間感。 色彩: 膚色色調應該為暖色系調,搭配粉色系可表現膚 質,整體可運用兩色漸層來處裡陰暗面的層次, 同時也能賦予立體感,鮮明的色彩對比可給人正 面形象的觀感。

原型


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Illustration

蘇軾 寒食帖 Calligraphy of Su Shi on

Cold Food Festival 題材取自中國詩人蘇軾的作品《寒食帖》。 將詩中描述的節日、月份、季節、溫度、風景以 及詩人一生經歷重大轉變和內心思鄉的心境轉化 為插畫,希望藉由一個景象或畫面就能聯想到這 首詩。插畫的風格以同一調性的寒色系為主,表 現寒冷的季節與詩人心中淡淡的哀傷情感。 T h e i d e a c a m e f ro m a p o e m “ C o l d F o o d Festival” of a Chinese poet “Su Shih”. I transferred the festival, month, season, temperature, scene, the significant transition of life and the mood of homesick into illustration. When you see the scene you get to image the poem. The cool shades is throughout the whole illustration which stands for the cold season and the sadness of the poet.

2012 Adobe Design Achievement Award in Session 3

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Identity design

fufuAir

Personal greeting card


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T-Shirt design

Love

in the thunderstorm...


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Necklace design

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Life Path NO. 生命靈數,9

學習如何將吸收到的能量釋放出去,換句 話說,就是​要 學習如何把擁有的釋放出來 讓身邊的人也能受益到。所以,這也是​為 什麼稱 9 的人為生命中的巫師,因為 9 的人 生就是要自救救人及自利利他! 數字 1、2、3 可形成一個三角形,4、5、6 (另三個點)又形成​一 個三角形,7、8、9 (三個點)因為第 9 個點的出現,形成了第​ 三個三角形。每個三角形各自代表身、心、 靈的發展,生命巫師的你​就是利用此生將這 三層次的課題交流在一起,也就是從小我, 完成成​全到旁人或大我的過程 !

JUICY3! 聚思,水啦!


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Installation

2011 IESD 學生創作國際聯展 2011 International Exhibition of Student Design Designed by

Creep Design / Jim Wang / Leo Huang / Jeff Lai

Reborn


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Poster design

誠品書店 台大店

旅遊書區氛圍設計

Travel book zone design Eslite book store


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Poster design

陳一心水墨創作個展

Yi-Hsin Chen Solo Exhibition


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Poster design

台灣.國際

迷你版畫、素描邀請展 Taiwan International Invitational Mini-Prints and Mini-Drawings Exhibition


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Poster design

台灣師大/韓國成均館大學 設計交流展

Love

Taiwan & Korea Graduate Design Exchange Exhibition


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Poster design

Heartbeat 澳門「十」海報展作品徵集 Ten : Poster Design Exhibition in Celebration of the 10th Anniversary of Macao Handover

2010 「十」慶祝澳門回歸十週年海報展作品徵集 入選

Ten:Poster Design Exhibition in Celebration of the 10th Anniversary of Macao Handover 2010,Selected


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Poster design

台灣印象元宵節

Sky lantern Festival Taiwan Image

天燈是台灣最受歡迎的傳統習俗之一,過去在 台灣民間的祭祀中可常見到桃紅色的出現,因 此利用「台灣」二個漢字與天燈的形象及色彩 印象做結合,象徵著為台灣人民祈福。

One of the most popular traditional customs in Taiwan is flying lantems(Kongming Lantern). In the past, we could see the peach color appeared in the offer sacrifices of the folk. Therefore, we use these two Chinere characters “ 台 灣 ” combines with the images of flying lanterns and colors to symbolize the blessing for Taiwan people.


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Poster design

台灣原住民魯凱族印象

Rukai Image

Taiwan Indigenous People Culture

相傳魯凱族的祖先為百步蛇所生,而百步蛇圖案為 祖靈的象徵。魯凱族的藝術成就相當高,其中優異 的陶壺頗具盛名,是透過代代祖先相傳下來,被魯 凱族人視為無價之寶,是貴族、英雄、望族的標幟 之一,也象徵著名份與權利。因此透過百步蛇與陶 壺的結合,與服飾主色調黃、黑色的搭配,反映了 魯凱族人的精神信仰及長年流傳下來的生活智慧, 呈現魯凱族豐厚的文化基底。

The ancestor of Rukai Tribe which is one of the Taiwan aborigines is the hundred-pace snake. And the pottery pot is handed down from the forefathers,which is not only the most representative in the works of art,but also is the symbolic of fame and power. Integrating the hundred-pace snakes and the pottery pots,collocating the color tones of yellow and black on the clothes to perform the belief of Rukai Tribe and their wisdom in life and also to show their rich culture basis.

2010 墨西哥國際海報雙年展 入選

IBPM Eleventh International Poster Biennial of Mexico 2010,Selected

2010 香港國際海報三年展 入選

Hong Kong International Poster Triennial 2010,Selected


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Poster design

Save Tuna Environmental issue

目前世界上鮪魚的數量正在急速銳減,這是令人難 以置信的事實,日本是全球鮪魚需求量最大的國 家,人口佔全球 2%,卻吃掉全球 8%的漁獲,濫 捕情況若不改善最快將在 2012 年面臨絕跡,讓我 們少吃、改吃其它魚類,一起拯救鮪魚危機。

The amount of the tunas in the world are declining sharply presently, which is the unbelievable fact. Japan has the largest quantity of demand for tunas in the world, their population occupies 2% of the world but eats 8% of the fishing attained of the global. If we don’t stop the situation of overflowing to fish, tunas would be on the verge of extinction in 2012. For saving this tuna crisis, we need to eat other kind of fish instead of tunas.

2010 台灣國際國際學生創意大賽

視覺設計類

入選

Taiwan International Student Design Competition 2010,Selected


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Poster design

Disappearing bees Environmental issue

全球有百分之九十的經濟作物都必需依靠蜜蜂授 粉,如果蜜蜂數量減少將會引發生物鏈斷裂,當蜜 蜂不再授粉,就沒有植物、動物,而人類將會面臨 食糧短缺而無法繼續生存,所有的原物料開始漲 價,會有越來越多的人吃不飽,越來越多的國家為 爭奪糧食而發生動亂,人類將會為此付出難以想像 的代價。

Ninety percent of global industrial crops rely on bee pollination. The reduction of the bees will lead to biological chain breaks. When the bees stop pollinating, there will be no plants, animals. And mankind will face food shortages and cannot survive. All the cost of raw material starts to raise, more and more people won't have enough food to eat, more and more countries will fight for food and occur the unrest. Human will have to pay the price that is hard to imagine.


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Poster design

Save Me !

Global warming issue

2009 台灣海報設計協會 台灣海報新星獎 入選 The works from TPDA annual poster exhibition and Taiwan poster award 2009 , Selected


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停止鯊戮

Stop Killing Sharks

Human act like monster for desire

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e l y t S

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an e is Whitttitude

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0919-349-678 jeff850526@gmail.com www.jgd.idv.tw

Portfolio on Issuu http://issuu.com/imjeffu/docs/jeff_lai_2012 © 2012 Jeff's Graphic Design. All rights reserved. The portfolio designed by Jeff Lai,Chien-Fu

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