PAPERCRAFT media information
cardmakingandpapercraft.com | papercraftinspirationsmagazine.co.uk
IMMEDIATE MEDIA CO REACHES 4.4 MILLION CRAFTERS EVERY MONTH
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22 DECEMBER 2018 —4 JANUARY 2019
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THE 13 BIGGEST AUCTIONS OF 2018
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10 SIMPLE WAYS WITH FESTIVE FLOWERS (NO EXPERTISE REQUIRED)
4 inspiring winter homes how to collect vintage baubles thoughtful, last-minute gifts they’ll love
2
INSIDE THE MIND OF A MEDIEVAL KING MAGAZINE
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Christmas with the Tudors
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The Celts Were they friends or foes of the Romans?
How to celebrate a Victorian wedding ALFRED THE GREAT’S REBEL NEPHEW
The secrets of medieval cathedrals
OVERVIEW Immediate Media Co is the special interest content and platform company. Our fastgrowing, multi-platform media business is home to more than 1,300 people across eight divisions. We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging more than 22 million passionate consumers each month, offering them world-class content and innovative new products and services – including ecommerce and TV shopping. Immediate has more than 75 consumer brands. We sell more than 76 million magazines each year and engage 38 million unique users every month. With more than 1.3 million active subscribers, our audiences are affluent and loyal to their favourite brands. And with more than 90 licensed editions globally, the universal appeal of our content and brands makes us one of Europe’s largest licensors of magazine media brands. Our brands include Radio Times, olive, Homes & Antiques, hitched, JewelleryMaker, Sewing Quarter, MadeForMums, You&YourWedding and Mollie Makes. We publish BBC Top Gear, BBC Good Food and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners’ World, BBC Focus and the CBeebies portfolio under licence, and the Lonely Planet Traveller magazine for LPGL. Immediate was named Media Company of the Year at the 2015 British Media Awards and Digital Publisher of the Year at the AOP Awards 2017. Follow us on Twitter @Immediate_Media
OUR PAPERCRAFT
brands
Immediate Media has been publishing magazines and content within the papercraft sphere for over 15 years – delivering the most inspirational, beautiful, trend-led and innovative cardmaking and papercraft projects to reach readers of all levels. The first title to launch was Cardmaking and Papercraft, closely followed by Papercraft Inspirations six months later. These titles place Immediate Media as the market leader within the Papercrafting market, ensuring we deliver our outstanding portfolio and brand appeal to all levels and ages of papercrafters, from beginners right up to advanced crafters with decades of experience. We pride ourselves on continually evolving and developing our titles over the years to ensure we stay fresh current and relevant. All our titles and brands are available as print publications as well as digital versions to view on tablet and smartphone. We also have a strong overseas distribution with our UK titles, as well as international licenses for them ensuring we reach right across the globe. Along with our print versions, we have a large social media and web presence, giving readers the ability to access their favourite magazine and communities whenever they wish to.
PLUS
E DARedKtheSID SON’S support NEL slave trade Why the Trafalgar hero
CHARLOTTE MORGAN Publisher – Cardmaking and Papercraft
1.3M
sold subscriptions every year
in numbers
76M
sold magazines every year
CONTENTS
38M
04.
unique users
Market overview
18M
05.
reaching on social media every year
How our readers get information and inspiration
06–07. Cardmaking and Papercraft
10–11.
14.
Social media
15.
Make Cards Today and Make Special Cards
Rates and specifications
12–13.
16.
Our readers
Contacts
3
3.9M
1.6M
Card makers
Papercrafters
1.2 M
new entrants into papercrafting in last 12 months 4
£391M
Annual spend on cardmaking
£317M 2.2M
People enjoy scrapbooking in the UK
Annual spend on scrapbooking
COLOURING is the highest additional craft that cardmakers and papercrafters participate in
SOURCE: CRAFT INTELLIGENCE 2017 MARKET RESEARCH
INFORMATION & inspiration • Magazines are the number one source of information and inspiration for cardmakers and papercrafters, second only to Pinterest. • Papercrafters are largely women in their 50s. They are relatively affluent with higher levels of AB and ABC1 than we see amongst the general population. • Cardmaking and Papercraft has the highest percentage of readers amongst cardmakers and papercrafters. Papercraft Inspirations has the highest readership of any contemporary papercrafting magazine. • Cardmaking and Papercraft and Papercraft Inspirations have the highest % of subscribers – more than double that of their nearest competitor. • Cardmaking and Papercraft and Papercraft Inspirations readers spend over nine hours a week cardmaking and papercrafting, more than 12% longer than that of their competitors.
5
51K
Readership
6
32K
Circulation
UK’S NUMBER 1 selling papercraft title for experienced crafters
CARDMAKING & papercraft The UK's number one cardmaking brand launched in 2003 and remains the goto title for the experienced card maker looking for beautiful, traditional projects for all occasions. Pretty, classic designs are presented by top experts and celebrity columnists along with product advice and news. With a fantastic free gift each issue Cardmaking & Papercraft offers essential step-by-step projects to create beautiful cards and papercraft gifts.
40K Facebook
9K
Twitter SOURCE: CRAFT INTELLIGENCE 2017 MARKET RESEARCH
7K
7
PAPERCRAFT inspirations Launching just six months after Cardmaking & Papercraft, Papercraft Inspirations brings readers all the latest innovations in cardmaking and papercraft. We work with some of the most creative designers in the country – presenting new techniques, products and inspiration for the trendfollowing intermediate to experienced crafter. The free covermount is often an exclusive or unique project or tool – leading the way in the development of the marketplace.
8
265K Facebook
17K Twitter
SOURCE: CRAFT INTELLIGENCE 2017 MARKET RESEARCH
13K
17K
Circulation
9
28K
Readership
UK`S NUMBER 1 selling contemporary papercrafting title
10
PROJECT packs Make Cards Today and Make Special Cards are two titles that enable us to bring new makers to the world of cards. Great value for money with gifts valued at over £25 per issue. The premium, project packs offer everything a crafter needs to start making beautiful cards with ease. • M ake Cards Today offers paper and card gifts. •M ake Special cards adds stamps and dies to further enhance cardmaking creations. The magazines bring step-by-step direction for making fun, pretty cards with ease.
11
OUR Readers 12
SPEND ON CARD MAKING PA • Cards/paper for cards/envelopes > average annual spend per person £56 = £1.6m pa • Card making kits > average annual spend per person £48 = £1.4m pa
95
98 94 90 86
SPEND ON CARD MAKING PA • Cards/paper for cards/envelopes > average annual spend per person £53 = £2.8m pa • Card making kits > average annual spend per person £44 = £2.3m pa
97
87
82 Average
CMPC
PI
CARDS MADE PER YEAR
SOURCE: CRAFT INTELLIGENCE 2017 MARKET RESEARCH
TESTIMONAILS
I just wanted to say that I love the cards you featured made by Becky James in Papercraft Inspirations, and the distressed metal feature that I just can’t wait to try. Also, your Father’s day feature and free printables... wow! I can’t wait to see what the next issue brings.
DONNA YATES, UK
I have been a subscriber to Cardmaking & Papercraft for some time and I always find it is the best magazine out there. Not only is the magazine great for presentation, information and inspiration, but the free gifts are all good quality. They are always a fab addition to my craft stash. I always look forward to my monthly magazine arriving.
JENNY WRIGHT, Essex
I love Cardmaking and Papercraft, it is jam-packed with inspiration. Each issue is always so different from the next, with endless ideas for us savvy crafters to make.
SHARON NOBLE, by email
13
SOCIAL MEDIA following
150K
100K
100K
50K 0
50K 0
Immediate Media
Practical
Aceville
over
300K followers
Warners Publications TOTAL SOCIAL REACH
over
25K followers
SOURCE: CRAFT INTELLIGENCE 2017 MARKET RESEARCH
over
12K followers
17,929
150K
21,952
200K 67,752
200K
347,337
250K
13,682
250K
12,947
300K
13,957
300K
18,585
350K
302,723
14
350K
32,121
Facebook is the key way audiences engage with papercrafting magazines – Immediate offers a significant social platform for this active community.
Traplet
RATES & SPECIFICATIONS SINGLE INSERTION
3 SERIES
6 SERIES
13 SERIES
Full page
796
732
668
574
Half page
477
439
401
346
Quarter page
286
263
341
207
SINGLE INSERTION
3 SERIES
6 SERIES
13 SERIES
Full page
694
654
614
556
Half page
417
393
369
334
Quarter page
249
236
221
199
Looking for something more bespoke? We have plenty of experience when it comes to helping brands make an impact, at every stage of their development. We have an expert team of marketers, designers and creative people who are focused on ensuring that our clients are able to get the most out of everything our magazines and websites have to offer. • SOCIAL MEDIA CAMPAIGNS • INTERACTIVE IPAD ADVERTS • COVER GIFT TIE-INS • RETAIL STORE EXCLUSIVES • SUBSCRIPTION OPPORTUNITIES • BESPOKE MARKETING • NEWSLETTER ADVERTISING • WEBSITE ADVERTORIALS
15
DISPLAY BLEED
TRIM
TYPE
1. Full Page
216 x 303
210 x 297
195 x 281
2. Half page horizontal 3. Half page vertical
216 x 152
210 x 146
195 x 148
108 x 303
102 x 297
95 x 281
SINGLE INSERTION
3 SERIES
6 SERIES
13 SERIES
Full page
537
504
487
N/A
Half page
322
302
392
N/A
4.Quarter page
–
–
95 x 138
Quarter page
181
174
164
N/A
5. Eight page
–
–
95 x 66
2 1
3 4
5
CONTACTS PENNY STOKES Group Advertising Manager penny.stokes@Immediate.co.uk DEBBIE BLACKMAN Advertising Manager debbie.blackman@immediate.co.uk 0117 300 8562 VICTORIA ALLAN Dep Ad Manager victoria.allan@immediate.co.uk
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