Image Consultant Training Course Outline
ŠImogen Lamport, 2010
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Becoming an Image Consultant Are you interested in helping other people learn the skills, tips and techniques to become more confident and happier with their appearance? Image Consultants work in a variety of industries and roles. These include everything from hairdressing, to opticians, bridal, plus size, corporate workshops, etiquette specialists, fashion design, personal shoppers, wardrobe makeover artists, makeup artists and stylists. The list is endless. You may choose one stream, or a variety. Many people become image consultants to help them improve on existing skills for their current position. Other want to be the masters of their destiny and run an image consulting business – the choice is yours. Image consulting is about empowering people with knowledge and raising self-esteem, a recent study done at the University of Michigan proved its value in achieving this.
Imogen Lamport, B. A. AICI CIP About Your Trainer
Imogen Lamport AICI CIP is a past president of the Association of Image Consultants International Australian Chapter, She is very active within the image industry and regularly sought for interview by the media when comment is required on newsworthy image matters. Imogen has a passion for colour and image, and enjoys empowering her clients to look and feel their best, gain confidence and watch their selfesteem blossom.
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Course Modules
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Personal Colour Analysis including Basic Makeup Application Techniques
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Style Analysis and Image Management for both men and women, including wardrobe and personal shopping
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Business Development—setting up, running and marketing your image consulting business
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Colour Training—5 Days Colour Theory including: History of Colour Analysis The Importance of Colour Colour Theory How We See Colour Definition of Colour The Visual Colour Wheel Glossary of Colour Terms Colour Relationships Simultaneous Contrast Munsell’s Three Scales of Colour Harmony The Absolute Colour System Colour Psychology Not all colour systems are equal Colour Personality Test The Rules For Choosing Colours The Absolute Colour System is the most advanced Colour System available in Australia. It Use of Colour in Clothing uses a 18 directional palette, which is based on Colour Talks scientific principles and Munsell’s properties of colour. How Colour Analysis Works Understanding the Absolute Col- You are guaranteed to find a palette of colours our System of 18 palettes to suit your client with this system as it has Practical draping of models more options than any seasonal or seasonal flow system – which are limited to 4, 8 ,, 10 or Makeup application techniques 12 directions. You are also taught how to Choosing makeup colours for your personalize your client’s palette for complete client client satisfaction. Practical makeup application on models As our training is very experiential, you will drape a variety of people during your course and so gain the confidence to work with clients. The system works so easily and well that suc-
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Colour Practical Working with a variety of live models How to Analyze Personal Colouring using the Absolute Colour System Absolute Colour System Predominant Characteristics - 18Colour Directions What To Look For When Draping Colouring and Age After Determining The Colour Direction Signature Colours Natural Levels of Contrast Colouring and Personality Advancing and Receding Personality Types Colouring Hair Wearing Colour that Don’t Fit In to your Colour Direction Visual Grouping Fabric and Colour Your Colour Swatch Other Uses for the Colour Swatch Makeup Theory and Practical Including Makeup in Your Colour Consultation Principles of Good Makeup Selection Advising your clients on makeup colours Makeup Audit on client’s existing makeup Introduction to makeup wholesaler You'll receive: Full set of Draping Scarves for the 16 colour groups plus neutrals, warm/cool indicator drapes. Colour Wheel. Set of Colour Swatches with your Logo and Details on back covers. CD with colour guides to use in consultations and give clients. Access to makeup artist quality makeup wholesaler. You are also welcome to repeat the training course at any time for free.
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Style Training—6 Days Style Training Day 1 and 2—Image Management and Personality Style An Introduction to Image Training What your Image says about you What are the Roles, Attributes and opportunities for An Image Consultant? Services of an Image Consultant The First Impression What Is Image? Elements of Visual Image The Circle of Success Personal Style Self-Image/Self-Awareness Maslow’s Hierarchy of Needs Values Body Image Personality Types The Art of Dressing Well What is Style? Six Elements of Style What is Fashion? Fashion Cycles Ideal Times to Shop Understanding the language of clothes Elements of Design Advancing and Receding Elements
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Style Training Day 2 and 3— Face and Body Shapes and Styles Face Shape and Features The Face Shape General Principles of Face Shape Determination Face shapes: Women vs Men Hairstyles Other Facial Features Accessories Finding Your Balance Points Principles of Line and Design Related shape and line Principles of coordination Principles of Volume The Psychological and Physical Effects of Lines Body Shape Assessment Methods Sizing Body Shape Classifications Horizontal Body Shapes Body Shape – Side View Body Variations Body Proportions – Vertical Body Shapes The Golden Mean Somatypes Body Scale Fabric Selection 4 Dimensions of Fabric Fabric Glossary Language
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Style Training—6 Days Style Training Day 4 - Lifestyle and Practical Consultation Lifestyle Analysis Understand The Needs Of The Client Understand Levels of Refinement Wearing Levels of Refinement Using the Style File Pre-consultation Questionnaire Setting Goals and Outcomes Preparing for the Consultation Have the physiology of Excellence Practical: Client consultation with a woman Learning Outcomes from the consultation experience
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Style Training Day 5—Style for Men and Wardrobing Basics Men’s body shapes Men’s Body Proportions Men’s Face shapes and hairstyles for men Fabric Men’s Personality Styles Grooming Fit Mixing Pattern and Texture Business Dress Codes for Men Levels of Refinement Purpose of a Wardrobe Audit How to perform a Wardrobe Audit
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Style Training—6 Days Style Training Day 6—Wardrobe and Personal Shopping Wardrobe The Wardrobe Puzzle Reasons to Perform the Wardrobe Audit Time Supplies Rules for Fit Quality Indicators Talking to the client about their clothes Create Outfits Wardrobe Categories Creating the Wardrobe Plan Budgeting Working with the Colour-Blind Client Wardrobe Care Image Makers Creating a shopping list for a client How to Pre-shop for a client and create a shopping plan Personal Shopping (including in-store experience) trip with client You'll receive: comprehensive training manual and work book plus 2 sets each of male and female Style Files to use with clients. A PowerPoint presentation to use in group workshops. Free listing on Absolute Image website. Monthly personal or phone coaching sessions for 12 months after training. You are also welcome to re-
peat the training course at any time for free .
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Business Development—1 Day Business Development—1 day Business Basics – Qualities to Ensure Success Personal Assessment Business Vision Mission Statement: Branding Unique Selling Proposition (USP) Business Structure Taxation Liability Business Name Register Australian Business Number (ABN) Tax File Number GST Website Development Running a Business Marketing Strategy Product and Service Offerings Pricing Business Building Strategies Track Marketing Effectiveness Start-up Time-Line You’ll receive a comprehensive manual with ideas to follow and action plans to put into place. You are welcome to repeat the training course at any time for free.
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Expectation of Participants Who Wish to Earn AICI CEUs This course in total is accredited for (7.7) AICI CEUs (continuing education units). AICI is an IACET-approved (international adult continuing education and training) provider.
These CEUs are recognized and required by AICI to earn and maintain accreditation levels. Colour Analysis for 3.5 CEUs Style Analysis for 4.2 CEUs
Participants will be completing an end of course evaluation and 2 client consultations each for the modules Colour Analysis and Style Analysis and which will be submitted as a projects. Projects will be assessed by the course facilitator and must be satisfactory to obtain CEUs.
If you wish to receive a CEU certificate of completion, these requirements must be met.
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Holistic Training The Absolute Image Training Institute’s Difference
Absolute Image Training Institute’s Image Consultant Training is developed with the whole client in mind. We do not measure or weigh clients, but teach you how to analyze body shapes with your eyes and other simple, non-invasive techniques. Because you learn to use your eyes, you’re able to be mobile, don't need a computer and therefore don’t need the added cost of a studio. We believe that understanding the client’s goals, needs and preferred outcomes is imperative and take a holistic approach, the client’s image is an expression of who they are on the inside, not just which hemlines or necklines work best for them. We teach you how to teach your client how to break the rules. We show you how to understand the client’s personality and how that must be expressed through the styles of clothes they choose. We take a very ‘hands on’ approach during the training, it’s not just book learning but practical exercises and experiences to ensure you feel confident to work with clients immediately. We provide you with a range of tools to use with your clients, but don’t lock you into expensive ongoing fees or service agreements, you only pay for what you use. Your brand—your image tools with your business image, your logo, your slogan and details, not ours. Full and part-time courses available—daytime and evening, contact Imogen to discuss your requirements.
Absolute Image Training Institute
Pricing Your Investment in Your New Career
Image Consultant Training—12 Days—$6000 Individual Modules Colour Analysis —5 days $2800 (includes colour tools as described below worth over $1000) Style Analysis — 6 days $3000 (includes tools as described below worth over $380) Business Development $500 (includes training manual) Colour Analysis tools included in the course: You'll receive: Full set of Draping Flags for the 18 colour groups plus neutrals, warm/cool indicator drapes. Colour Wheel. Set of Colour Swatches with your Logo and Details on back covers. CD with colour guides to use in consultations and give clients. Plus comprehensive full-colour training manual. Access to makeup artist quality makeup wholesaler. You are also welcome to repeat the training course at any time for free.
Style Analysis tools included in the course: You'll receive: comprehensive training manual and work book plus 2
sets each of male and female Style Files to use with clients. A PowerPoint presentation to use in group workshops. Free listing on Bespoke Image website. Monthly consultant meetings plus phone coaching available. You are also welcome to repeat the training course at any time for free . 32 Owens St Doncaster East Vic 3109
Phone: 0413 416 954 www.bespokeimage.com.au E-mail: imogen@bespokeimage.com.au
Absolute Image Training Institute
Statement of Proprietary Interest
Written Materials: The instructor (Imogen Lamport) of this course holds copyright of all Style Files used in Style Analysis, Colour Guides used in Colour Analysis, plus all training manuals and other materials provided during the training course.
Colour Swatches and Colour Draping Tools Imogen Lamport also holds copyright of the Absolute Colour System of 18 colour directions and has a financial interest in this tool.
32 Owens St Doncaster East Vic 3109
Phone: 0413 416 954 www.bespokeimage.com.au E-mail: imogen@bespokeimage.com.au