STYLE GUIDE
IKEA STYLE GUIDE PRESENTED BY: IMOGEN CULHACI
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02 LOGO
SPACING
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05
06
07
08
COLOUR
IMAGERY
TYPE
ELEMENTS
MEDIA
CONTENTS
BRAND
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IKEA CONCEPT 01
The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind. The IKEA Concept exists in every part of our company, from design, sourcing, packing and distributing through to our business model. We constantly ask: Is there a better way? That’s how the IKEA home furnishings offer remains unique and how we try to make everyday life better for the many people.
all brand elements are used in a way that upholds aesthetic standards and keeps IKEA’s brand looking professional and consistent.
BRAND
After all the hard work put into creating a cohesive brand design, we want to make sure it stays that way when it heads out into the world. By following these brand guidlines it will ensure the logo and
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LOGO MINIMUM SIZE The smallest the logo should be represnted is 35mm x 35mmple.
TAGLINE
MINIMUM SIZE The smallest the logo should be represnted is 35mm x 39mmple.
WHITE
BLACK
C L E A R S PA C E To ensure legibility, always keep a minimun clear space around the logo. There should be no typographical or pictorial disturbance is allowed within this clear space. This space isolates the logo from any competeing graphic elements. Thus, please follow these guidelines to keep the logo intact and visually sharp.
SPACING
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The minimun clear space is defined by the height of the “A� The same principle applies to both the logo and logo with tagline. This minimun space should be maintained as the logo is proportionally resized.
U N ACC E PTA B L E U S AG E A few rules are neccassary to maintain the integrity and recognition of the brand. This means you should NEVER skew, stretch, rotate, emebellish or distort the logo in any way. The following examples are a few ways in which you should NEVER consider using the logo.
A. Do not in any way rotate, squash or stretch the logo at any time. B. Do not add drop shadows, or shadows of any kind to the logo. C. Do not in any way alter or recolour the brand’s colours. D. Do not add gradients or outlines. E. Do not add inner glow, bevel and emboss or any other tye of embellishments to the logo. F. Do not in any way alter the colour,
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PROHIBITED USEAGE
tpeface or proportions of the type.
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B.
C.
D.
E.
F.
IKEA
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Colour is an integral part of brand identity. These colour’s make up the approved colour pallette for IKEA’s branding and should be used across all corporate and branded material.
PANTONE 106 C
PANTONE 3025 C
RGB 255 229 57
RGB 0 77 102
HEX #FFE539
HEX #004D66
CMYK 0 6 87 0
CMYK 100 50 33 38
PANTONE WHITE
PANTONE 426 C
RGB 255 255 255
RGB 36 39 41
HEX #FFFFFF
HEX #24272A
CMYK VALUES 0
CMYK 74 65 62 67
The blue and yellow are reminiscent of IKEA’s swedish heritage, but more than that, the colour’s represent the values of IKEA. Yellow is fresh, imaginative, youthful and friendly. While the deep teal blue is dependable, calm, modern and universal.
COLOUR
Montserrat is used in the logo and headings. Typically, when used as a heading it should appear in all caps with web letter-spacing of 10.
MONTSERRAT - HEADINGS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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This typeface should be used across all corporate and branded material.
T YPE
Lato is used in body copy. Typically, when used in body copy it should appear in lower case, regular weight, with web letter-spacing of 10.
LATO - BODY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
This typeface should be used across all corporate and branded material.
43.5 mm
15 mm
12 mm
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24 mm
12 mm 12 mm
16 mm 14 mm
ELEMENTS
In order to maintain brand consistency the visual representation of IKEA must be cohesive. The logo is critical to ensuring brand consistency and recognition, therefore, it’s integrity must be maintained at all times. Please follow these guidelines and follow the correct placement of the logo on all secondary elements and business collateral.
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Photography is an emotive tool that expresses our values just as strongly as colours and typefaces. Avoid clipart or stock images as these suggest a lack of imagination and effort, rather than careful selection. The quality of such images should be high resolution and styled. Colours should be bright and saturated, while remaining neutral and minimalist to evoke a modern tone.
IMAGERY
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MEDIA
IKEA STYLE GUIDE Presented By: Imogen Culhaci Student Number: E080771 Assessment: CUAGRD505_33542/01
