RETHINK CREATIVE.
ON THE WINGS OF
IMAGINATION
THINK
DESIGN
CREATE
Hell We’re Imogen Design Studio, a creative design and marketing agency focused on building better brands and maximizing their power. We don’t just design, we develop and implement ideas for our clients through our technical expertise, creative thinking and relationship building strategies. Our goal is to continually be the conduit for our clients’ creative expression.
who we are Our vision, mission, philosophy and values are at the core of everything we do and drive our communication strategies. They are our foundation.
vision Redefining & rethinking creative communication.
mission
philosophy
To develop ideas through
Design is how we
our technical expertise,
influence and create
creative thinking, blend of
the world around us.
talents and relationship building strategies.
values Be positive, uplifting and inspiring. Be purpose driven. Be worthy of the viewer’s attention. Know and use the rules wisely. Never compromise. It degrades the message.
vision philosophy mission values
Integrity • Honesty Dedication • Innovation
Creativity
Who we are, is key to the culture we aim to uphold; an environment for developing brands that connect with and enrich the lives of consumers.
our team Israel Mallett Creative Project Manager
Israel holds a Bachelor of Fine Arts Degree in graphic design and before co-founding IDS, he gained experience with some of the islands premiere creative agencies. He also holds a Certificate in Marketing, Public Relations & Advertising, a qualification he finds an invaluable compliment to his design experience.
Janel Downes Strategic Relations Officer
Janel has 10 years experience in the banking industry where she honed skills of organistation and workflow productivity. In addition, she holds Certificates in Event Planning and Management Fundamentals, which are key to her role in liaison between clients and service providers.
Do you have the perfect product of service? Just what the consumer needs?
GREAT!! But just having the right market offering isn’t enough. Your potential customers need to know that you and your product exist. Consumers are looking for brands they can identify with and helping them to picture your value proposition in their lifestyle, develops a strong brand/client relationship that will drive customer loyalty. How can we do this? By keeping track of what the consumer says and does (they may not always be the same thing,) and applying that knowledge to the heart of your business! • Identify your potential customers • Evaluate their likes, actions and comments • Meet them where they are • Introduce your brand and products (goods or services) • Convert them to brand ambassadors • Keep them interested
Build it & they will come? Not anymore.
we don’t
just design we develop
ideas...
At the core of our services is a mindset based on marketing and brand development. We consider how every solution we provide our clients with works within the context of their business, their industry and their desired outcomes. So even if it is a one-off logo, or a full branding suite, we produce design outcomes geared toward providing you with customer touch points to help you build lasting relationships with your target audience.
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We don’t bully or bulldoze you into JUST accepting our ideas. We listen to you tell us about your business and industry in an effort to gain an understand from the expert on what you do; YOU. We also research what is happening in your industry, trends developing and what the market is receiving, what they want - and wat they really need - to come to a multifaceted view of the market enviroment.
BIG RESULTS
!
Hand in hand with you, we produce solutions that commnicate what you want, to your target, when you want it, when they needs it and when it will be most benficial to all parties involved. We create a mutual trust working relationship with our clients; trust in your information, trust in our research and creative expertise, trust in what the market requires at a given point in time. Our soultions are focused on creating value for your customers, developing an exciting and immersive brand experience centered on brand/client relationships.
our creative process
Brainstorming
Visual Exploration
Each new project is brought before
Design options pitched to the
the creative team in an idea session
marketing team by the design team
and the client needs communicated
and options are chosen from the
to them through the presentation
brainstorming process and further
of the creative brief. All ideas are
developed to pitch to the client.
put before the creative team and discussed.
The options would be different to each other, to provide a variety of
From these, options are chosen
themes that capture the needs of
for further development by the
the client. At least three options are
design team (Senior designer, design
required as a standard.
associates.)
Evaluation
Implementation Once the options are presented
After the final presentation
to the client, the chosen theme
and client approval of the
is singled out for further
concept, it is fully implemented
development by the
through various means such
design team.
as full web development, printing of necessary materials,
All aspects of this theme are then
or commencement of agreed
produced in a soft copy, digital
upon communication campaign
or pre-press draft form for final
strategies.
presentation to the client.
The impact of marketing materials is constantly measured throughout each project as well as at key points of pre & postimplementation to ensure the maximum reach and effect.
THINK. DESIGN. CREATE.
Medway Government Hill St. Michael, BB11066 (246) 243 2078 info@imogendesignstudio.com www.imogen-ds.com