Membership matters
Social media with meaning Social media can be a very effective way to reach people and promote your business. But it’s important not to fall into the trap of posting just for the sake of it.
TO P T I P S FO R SUCCE SS FU L SOCI A L M E DI A E N G AG E M E N T • Access the My ISTD platform and download the comprehensive social media guide for effective strategies: www.istd.org/findyourdancespace/business-guides • Enhance the performance of your posts by incorporating videos and images, as they tend to generate better engagement compared to text-only posts.
S TA R T A CO N V E RSAT I O N When creating your social media posts think of how you’d speak to people in real life. Often companies on social media can fall into the habit of broadcasting information rather than having a conversation with their audience. You wouldn’t walk into a room and start shouting about yourself so why do it on social media? Make it more about doing things that interest your audience than talking about yourself.
• Actively engage with your audience by responding to comments on your content, fostering a sense of connection and interaction. • Establish a consistent brand identity by using your logo as your profile picture. Avoid frequent rebranding, as it can lead to confusion among your audience. • Increase the relevance of your content by aligning it with national celebrations and awareness dates, such as National Dance Week or National Fitness Day. • Make your social media content inclusive and accessible, ensuring that it reaches a broader audience and promotes dance inclusivity. Explore this informative guide: https://blog.hootsuite.com/ inclusive-design-social-media • Showcase your professional credibility by incorporating the ISTD 'Registered Member' and 'Approved Dance Centre' logos into your social media images, highlighting your expertise in dance instruction.
20 Dance | Issue 499
Watch our video tutorial for successful social media: www.istd.org/findyourdancespace/ business-guides-video-tutorials And if you haven’t already looked at our Strategic marketing tips, we recommend you do this first as it will help you to plan your social media activity. And don’t forget our Canva tutorials and templates www.istd.org/findyourdancespace/ marketing-toolkit-canva-links Log in to My ISTD and download all your guides here: www.istd.org/findyourdancespace/business-guides
