About Us MailerTracker Category Management In-store Tracking Price Check Competitor Tracking
Mystery Shopper Training & Consultancy Contacts
www.intrack.com.my
Introduction to Intrack Tracking Information and Insights
About Us
About Us
MailerTracker
The Company
Category Management
We term ourselves as “The Trade Specialist�. Our core business is to provide a special niche area of services to FMCG (Fast Moving Consumer Goods) industry. These niche areas of services include: promotion tracking, category management/ planogramming out-sourcing, instore tracking, price audit, consultancy and training.
In-store Tracking Price Check
Our Mission
To provide timely & actionable solutions to clients to make cost effect decision to enhance their business.
Competitor Tracking Our Vision
To become the leading & trusted provider of marketing solution to our clients.
Mystery Shopper Training & Consultancy Contacts
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Our Team
The company is established and managed by an experienced team. With one of its founding Directors, CK Soon, 12 years FMCG research, category management, trade marketing and channel management experience in various multi-national corporations
Our Clients Our clients are major corporations leading in their respective business.
About Us
2P’s form the service we offer to you
MailerTracker
ec
ce pa t / S en g r y m cin g o g e ur te na so Ca Ma ut/O
Product
Na tio n
Pr ic
e
In-store Tracking
Competitor Tracking
ck ting Tra es er T ail on M ot i om Pr
Mystery Shopper
Place /
Price
St or e Au Trac di k in t g
Price Check
Planogram out sourcing service as well as training on category/ space management
k
We check price for both retailers (range from 200-5000 SKUs per week) & suppliers
Ch
Category Management
In
Promotion
Training & Consultancy Contacts
www.intrack.com.my
Tracking of mailer & press ad promotion in all major key accounts. Use by both retailers & suppliers
Any form of field tracking: SOS, Distribution, promo implementation, New launch, Competitor tracking
About Us MailerTracker Category Management In-store Tracking
Mailertracker Our MailerTrack™ promotion tracking service provides analysis to help clients for better promotion planning & trade fund spending. 1st online promotion tracking service in Malaysia
MailerTrack™ provides a structure database with value added information which is actionable to both Suppliers and Retailers, enabling client to achieve higher ROI Helps to induce better promotion planning Provides insights on competitors promotion activities
Price Check Competitor Tracking
As complements information to Retail Audit, Category Review & Business Review It’s a tool for better trade spend
Mystery Shopper Training & Consultancy Visit www.mailertrack.com
Contacts
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for more information
About Us
Mailertracker
MailerTracker Category Management
Your answers to the following:CLIENTS Data Entry
In-store Tracking
PROCESS
Price Check Competitor Tracking
Training & Consultancy
Analysi s Server
SOURCE Daily Tracking
Mystery Shopper
• Are your category’s promotion increasing or decreasing (overall and by retailers)
Quality Check
• Obtain results in tandem with spending? • Are you under or over promote vs. your competition?
Weekly Tracking
• How competitive is your product’s promotion price?
CLIENTS • Promotion price within your acceptable range or way to low
Contacts Tracks both Mailer and Press Ad promotions for key modern trade retailers
www.intrack.com.my
• Are you under or over spend on your trade advertisement? (overall and by retailers)
About Us MailerTracker Category Management In-store Tracking Price Check
Category Management We offer consultancy, training and project management expertise in category management or planogramming project.
If you company do not have a Category Management team but you feel is too costly to start one…..
Or your current team is short handed? And you need to complete some urgent planogram project……
Training & Consultancy Contacts
www.intrack.com.my
"Category Management is the strategic management of product groups through trade partnerships which aim to maximize sales and profits by satisfying consumer needs" In short, category management is the answer to:• What item to carry • In what quantity
Competitor Tracking
Mystery Shopper
What is Category Management?
INTRACK can help you by out source to us…
• With how much shelf space
We offer experienced man power in handling data analysis and planogramming project
• At what stores
We also provide consultancy and training in space/ category management project
• At what location in the store • At what prices • With what promotions
About Us MailerTracker Category Management In-store Tracking Price Check Competitor Tracking
In-Store Tracking It is a customised tracking service which helps clients to identify issues and improvement areas inside the retail outlets.
• Need to check on the compliance of the planogram? • What is my share of space vs. competitors? • Did the promotion being implemented on time? • Did I get the block display I paid for?
Mystery Shopper Training & Consultancy Contacts
www.intrack.com.my
Need answer or in doubts? INTRACK can help you by… Deploying our auditors into the selected outlets by channels to check for either space, promotion implementation or any information you need in-store It is a customised tracking service which helps clients to identify issues and improvement areas in the retail outlets. These tracking includes: promotion or new launch implementation tracking, space compliance tracking, competitors insight tracking and etc.
About Us MailerTracker Category Management In-store Tracking Price Check Competitor Tracking
Mystery Shopper Training & Consultancy Contacts
www.intrack.com.my
Price Check Is your price fluctuating on a weekly basis? We can help you track the price of required SKUs on an ad hoc or continuous basis at selected retail outlets.
INTRACK can help you Deploying our auditors into the selected outlets by channels to check the price of the SKUs required
• Is your price fluctuating on weekly basis? • Need to check on price of your competitor’s product? • What’s your product’s price across different channels?
Auditing can be done either: • Ad hoc (one time checking) • Periodically (weekly or monthly checking)
About Us MailerTracker
Competitor Tracking A customised tracking which helps client to know your competitors better. You name which category and what competitor you want, we will help you to track the 4Ps of your competitors
Category Management In-store Tracking Price Check Competitor Tracking
• Distribution • Brand Mapping • New Product Introduction
• Share of Space • Placement if POSM
Product
Place
Mystery Shopper Training & Consultancy Contacts
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• Shelf Pricing • Promotion Pricing
Price
Promotion
• Frequency of Advertised promotion • In-store display • Promo Mechanics • Content
About Us MailerTracker Category Management
Mystery Shopper Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer satisfaction, top of mind awareness, employees/dealers service and operations efficiency, product knowledge, merchandising, and etc.
In-store Tracking Price Check
What are the benefits of Mystery shopping service:-
Competitor Tracking
• Monitor and measure service performance • Provide feedback from front line operation
Mystery Shopper Training & Consultancy
• Support promotion/ new product launch program • Compliance check • Price and market information audit
Contacts
www.intrack.com.my
About Us MailerTracker Category Management
Training & Consultancy We provide training/ consultancy service in the area of Category Management & In-Store Marketing Excellence
The structure of our Category Management In House Training as per follow:
Session 1: Category Management Basics • Introduction: Retail Scene & Retailer Strategy • Introduction to Category Management Concept • Introduction to Category Management 8 Steps Process
In-store Tracking Price Check Competitor Tracking
Do you have these issues:Session 2: Space Management Basics
• Your new staffs just join but you have no time to training?
• Category vs. Space Management • Assortment Planning • Space Planning
• You need to equip your Key Account team with some basic Category Management knowledge? • You wanted to start a new Category team but don’t know how?
• Basics on Spaceman software & Planogram • Category Review
Session 3: Space Management • Advanced (with hand on practice)
Mystery Shopper Training & Consultancy
• Spaceman Features & Setting • Working with Scan Data
Intrack can help you by offering in house tailor made training program to clients with minimum 5 persons per session. Our training is structured to suit the need of our clients with combination of theory & hand on approach
• Updating Planogram (quick tips) • Category Review (how to sell your idea to retailer)
Session 4: Refresher Course on Technical Excellence • Refresher on Spaceman software & scan data analysis
Contacts
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• Practical hand on exercise
About Us
Contact Details
MailerTracker Soon Chee Kwang Director Intrack +63 6019 3141513 soonck@intrack.com.my
Category Management In-store Tracking Price Check Competitor Tracking
Mystery Shopper Training & Consultancy
Intrack Market Services Sdn Bhd
Contacts
Dataran Prima, Jalan PJU 1/39,
A-6-12, Tower A, Menara Prima Avenue,
47301 Petaling Jaya, Selangor, Malaysia
www.intrack.com.my