IMPRINTS
SIMSR Alumni Monthly Newsletter Team Alcom Speaks Team Alcom is eleated to present the May edition of Imprints.
SIMSR in Top 50 Institutes across India
The National Institutional Ranking Framework (NIRF), launched in 2015 by the Ministry of Human Resource Development (MHRD), released its second rank list on 3rd April 2017 and SIMSR was ranked 41st in the list of Top 50 institutions that were ranked across domains all across the country
It is a proud moment for SIMSR and it has resulted because of the combined effort of the team of SIMSR led by Dr. Monica Khanna Read more
The month gone by was the month of goodbyes and farewells and this month our Alumni family grows bigger with the addition of Batch 2015-17. Our Alumni are achieving greater heights each day and we are proud to share those with you. This edition also presents an interesting conversation with one of our Alum at the top - Mr. Lloyd Mathias, Head Marketing, Consumer PC's, Asia-Pacific & Japan at HP Inc.
May Edition 2017
Batch 2017 - Welcome to SIMSR Alumni Family
The Alumni Committee takes great rejoice in welcoming the batch of 2017 to the SIMSR Alumni family
In the SIMSR Alumni family the Alums can stay connected to their Alma Mater, their batch mates and their seniors through various points of contact
The Alumni Committee will be the formal contact to the institute and the SIMSR Alumni family will be a great platform for sharing information and opportunities Read More
Adios ALCOM Batch 2015-17
As the academic year comes to an end, we thank Student ALCOM Team (batch 2015-17), the strength of the SIMSR Alumni Relations Department, for their commitment and contribution in making the connection between SIMSR & its Alumni stronger
We wish them the brightest future ahead in their corporate life Read More
In Conversation with Mr. Lloyd Mathias, SIMSR Alum Batch 1986-88 Head - Marketing, Consumer PC's, Asia-Pacific & Japan at HP Inc. Mr. Lloyd Mathias, SIMSR Alum of Batch 1986–88, the Head of Marketing for Asia Pacific and Japan Region at HP Inc. since August 2015. A dynamic professional and marketing/management veteran, he is an industry veteran with over 24 years in telecom and consumer goods. Q. You have been named among the Top 15 International Marketers of the Year and are a well-known name in the industry, how do you go about developing a marketing strategy and executing it?
Q. What are your views on disruptive business model adopted by companies these days for e.g. - Jio? Will it work in the long run? Does giving freebies now will garner loyal customers?
A. The s ta r ti n g poi nt for an y m arke te r is consumer insight understanding what the consumer knows about your product, figuring out what your consumer wants. The second step is to look at the overall business. objectives- to grow the market, to increase your share, maximise profits and revenue. Only when you have worked on these two determinants and the competitive scenario in terms of number of players, you can go about determining your marketing strategy. A good strategy should address the customer needs and clearly articulate strong customer benefits, should make sure the pricing meets the business and profitability objectives and should have a strong component of “The starting communication to get the message point for any marketer is across to the consumers to create a consumer desire in them. That’s the core of a good insight and the second step is marketing strategy.
A. I think disruptive strategies help invigorate the market and help consumers. Reliance Jio is deploying bold pricing to rapidly gain market share and become a major player in a crowded space. They are playing off the deep pockets of the mother companyReliance Industries. RIL makes huge profits from its core petrochemical business that can sustain not so profitable business like Telecom & Retail. They want to build the Jio business to a certain scale and market share, bleed competition and after the market consolidates, they will make sure they focus on the bottom line. So I think it’s a process where they ensure that the competitors are pushed to a corner and you can see the competitors reacting by mergers and drop in price. It’s similar to how Amazon leverages its global scale to disrupt local e-commerce players like Flipkart and Snapdeal.
Q. What have been the turning points in your life?
to look at the overall business”
A. I always wanted to be in the Rapid Fire marketing domain. The first big “For the first few years, turning point for me was when I One Word/ Line you say it's not about the money Favourite Movie : joined PepsiCo – then in its early the most : Dil Chahta Hai stages in India. I had moved from my that you make, it's about Never give up! previous sales job to a large global brand the experience that you that was keen to become the voice of Favourite Book : gain, which you can use to Favourite Holiday The Story of My Indian youth. I travelled the country, was Destination : Experiment with truth closely involved with Pepsi’s tie up with build your career on.” New Zealand by cricket, and worked on brands like 7up, Mahatma Gandhi Mirinda, launched Mountain Dew in Q. What are the significant learning India & brought some of India’s music you had in two years at campus? Role Model : Favourite Quote : P M Sinha acts. The learnings were immense. Chairman, PepsiCo Some of the best things A. Those were the days when one went Another one was my switch into I regard him as a in life cannot be seen or straight from graduation to MMS. I didn’t technology, when I moved to really have any work experience. But my touched, they must be Motorola as India CMO, after mentor and have learnt two years on campus was excellent. a lot about felt with the heart. spending about 12 years at PepsiCo. management from him Those were the early days of SIMSR, so At Motorola after 2 years leading marketwe didn’t have an independent building. ing, I moved to head sales and that was an interesting phase of We worked out of two floors of the arts and Commerce College. Our building distribution channels, and starting enterprise sales. student body was small; the class size was around 44 people. It was an interesting mix of people from various parts of the country Q. You been associated with various industries like with more than 50% being hostellers. Mr. SK Somaiya himself was involved with building the institute and there was a lot electronics, FMCG, Telecom, etc. How difficult has it been of active encouragement and support from the trustees. We to switch industries? certainly made friendships lasting a lifetime; I’m still in touch with most of my batch mates. A. I have been largely associated with two industries, one FMCG (Pepsi) and technology (Motorola, HP). Tata DoCoMo was an Q. What will your advice be for the young alumni starting interesting stint in services, with telecom, that touched both their career? consumer and enterprise. FMCG is about repeat purchase; one will buy a soap, soft drink or packet of chips again and again, while A. These are two great years of your life and some of the mobile phones, laptops are long term purchases-consumer learning that you get on campus cannot be replaced. A lot durables. The consumer life cycle for both are different. Sale of soft of the concepts are relevant, the value of which will be realised drinks are based on impulse driven points-no one wakes up in the much later in life while working in large organizations. It’s also a morning and decides to have a can of Pepsi. It’s about great place to build lasting relationships with colleagues who are touching the consumer at various points to get his equally motivated as you are. Read all you can. When you start attention. Whereas technology is selling a more rational working- always actively seek-out a frontline role. For people value propositions, there is price, there are features, and wanting to start out as a product manager or a consultant, there is a reason why a customer wants to buy a mobile my advice is to do a frontline sales or a frontline customer phone or a laptop. If one stays focused on understanding service role first. Don’t be afraid to get your hands dirty consumer behaviour and consumers motivations – the switch is and get some ground experience. For the first few years, it's easy. It’s just that in technology one has to keep learning and not about the money that you make, it's about the experience that unlearning news products so it helps being a geek! you gain, which you can use to build your career on.
Alumni Achievement Anurag Chordia wins Top Exporter Award
Anurag Chordia, Alum of batch 2010-12, was recently awarded the 'Northern Region Export Excellence Award' by the Federation of Indian Export Organizations (FIEO)
The award was for outstanding export performance in the category of 'Top Emerging Exporter in Northern Region- MSME' by his company Minestone Exports
Minestone Exports is a renowned processor, paving expert and exporter of a wide range of Indian natural stones and has its presence in USA, UK, Belgium, Germany, Italy, Netherlands and the Middle Eastern region
Ruchi Jha wins SuperBrands SuperStartups Award
We are proud to share that the startup iMithila, India's No 1 Brand in Madhubani Painting, wins the 'SuperBrands SuperStartups' Internationally Acclaimed Award iMithila was started by Ruchi Jha, Alum of batch 2011-13
The iMithila team is a unique blend of woman folk artists spread in over twenty villages of Mithilanchal
It engages in providing livelihood at micro levels in Class B and Class C towns and sells apparels and home decor products globally based on the world's oldest art form Read more
Placement Report 2017
For further information please click here
Job Opportunities Total No of recruiting companies
ALCOM Activity Calendar 2017-18 - Save the dates! Events/Initiatives
Tentative Date
Event Details
Outreach
Year Round Activity
Students meet alumni at their workplace
AlCheMy
May - July
Placement Mentorship program
Master Thesis
June - March
Student, Faculty and Alumni collaboration for Master Thesis
Induction
2nd half of June
Alumni Guest Talk
11 Total No of Vacancies 16 Top Recruiting Companies (in April) Bosch Limited, Royal Bank of Scotland, Marsh India Insurance Brokers, Box 8, Cognizant, Aainos, WNS Global Services , Quantum Phinance, Marsh India, Lexiconn, Firestar International
Alumnati
Buddy programs in Bengaluru, 1st half of July Chennai, Delhi, Hyderabad & Pune
To share a job opportunity at your organisation write to us at simsrjobs@googlegroups.com
CXO Breakfast Meet
22nd July
Meet for senior & illustrious Alumni
Team Alumni Relations
Anveshan
11th August
Interaction between juniors and super-seniors
Advisor, Alumni Relations Dr. Radha Iyer
Alma Matters
Chairperson, Alumni Relations Dr. Bharati VW
General Body Meeting
Manager, Alumni Relations Arvind Pandi Dorai
Nostalgia
Officer, Alumni Relations Shriya Pawar
Editor Suryani Sinha Ray Contributors : Kushal Thakkar, Tulika Singh, Aditya Sankhe, Sreya Mukherjee, Divya Parekh. Arvind Rungta (Convener, Alumni Committee) Kushal Thakkar (Co-Convener, Alumni Committee)
16th September
23rd September
Milaap (Batch of 2007)
Team Imprints Chief Editor Arvind Pandi Dorai
Reunion of Ex-ALCOMmers
Alumni High Tea
25th November
Milaap (Batch of 1997)
High Tea of MCA, PG Exec, MFM, MHRDM, MIM & MMM Alumni Batch reunion of Alumni
Batch reunion of Alumni 9th December
Milaap (Batch of 1992)
Batch reunion of Alumni
Somaiya Alumni Reunion
January
Alumni Reunion of all institutes under Somaiya Trust
City Meets/GDPI
Mid Feb - Mid March
Alumni Meet in various cities
Contact Us Surabhi Singh (Co-Convener, Alumni Committee)
Annual Homecoming of SIMSR Alumni Batch reunion of Alumni
28th October
Milaap (Batch of 2002)
General Body Meeting of SIMSR Alumni Association
Write to us / Contact us alcom.simsr@somaiya.edu 022-6728 3120/3185