IMPRINTS SIMSR Alumni Newsletter October 2016 Edition Foundation Day
Team ALCOM Speaks presents
The 58th Somaiya Foundation Day was celebrated
Imprints – October Edition. Team ALCOM is
on 9th September, 2016 and Mr. Rajkumar Hirani
happy to
was the Honourable Chief Guest. He inspired the
The
Alumni
Committee
proudly
introduce its newest strength of
ALCOMmers from the MMS and PG Courses.
students to follow their obsession.
We are thankful to our Alumni for taking out
Launch of ‘Karamshi’–a fictionalized life story of
time to bring their vast treasure of knowledge
our Founder Padma Bhushan Shri K. J. Somaiya
back to campus! We wish you a Happy and
took place. Somaiya Awards were presented on
Prosperous Dusshera & Diwali! Keep writing to
this day.
us. It is always a pleasure to receive your suggestions and feedback.
Alumni Achievement Mr. Naveen Bachwani, SIMSR Alum of batch 1996 - 1998 (PGPMS Marketing), has been featured as one of the 25 Most Promising Digital Marketing Consultants of 2016 in Consultants Review. He is the founder & CEO at ThinkShop.in,
Read more here
Digital Marketing & Customer Engagement Expert,
Business
Consultant
and
an
Entrepreneur.
SIMSR- Institute of the year New feather in our cap - KJ SIMSR has been selected as the ‘Institute of the year 2016 - MCA’ by Higher Education Review Magazine, August 2016 issue. The Institute has been praised for our updated curriculum, teaching pedagogy and exposure
to
industries
through
various
conferences, calling it ‘A ray of new hope in the education system’. Read more here
Read more here
Mr. Naveen Bachwani’s Blog on Digital Roadmap: Making IT work Some key highlights from the blog
As technology-savvy as they may be, your customers do not spend all their lives online. That is why every online initiative must be rooted in business fundamentals, and focused on improving Customer Engagement – not merely chasing the latest fad or ‘killer app’. At ThinkShop, we believe that a clear understanding of your business goal helps set the tone for your digital initiatives, in a way that aligns them with internal processes and employee needs. And, that makes for sustainability and success.
Design matters. User Experience (UX) matters. So does listening to customer needs and trying your best to deliver on those needs. And, to do this, you need to be clear about your Primary Customer Target, so that you can align your efforts to that segment.
Marketing is, essentially, about addressing customer needs in a relevant manner. And, Digital Marketing is no exception. You need to go where your customers are, and offer your product or service to them in a manner that they can identify with. Don’t make the mistake of assuming your customers look like you and behave like you do. The key is to understand their needs and wants, and try to offer a solution that best matches those needs.
Some social media and digital experts
will have you believe that, if you want to “engage” with your customers, you will need to embrace almost every social network out there, and churn out updates every hour. Don’t try to be everywhere at once. Instead, choose one or two modes of engagement that you think you can manage well, and start with that.
Even before you begin the project, have clarity of what success (or failure) will look like for your Technology initiative. Think of the metrics you want to focus on, so you can capture relevant data from day one. Finally, if all this is too overwhelming, or you don’t have the resources to manage it internally, it pays to hire a consultant who understands this space well, and the objectives your business is trying to achieve.
Read more here
Naveen Bachwani – Founder and CEO of ThinkShop.in – is an expert in Digital Marketing and Customer Engagement, and has been working with Internet-based technology since its early days in India. He brings more than two decades of experience across large-scale enterprises, mid-sized firms and startups. You can follow him on Twitter @NaveenBachwani.
Placement Season Commences at SIMSR As the recruitment season commences for Batch of 2015-17, the students have geared up and are preparing themselves to face the corporate world soon. For the 2014-16 batch, a total of 370 companies visited the campus this year. Among the principal offers made, the students have received 120 offers from the IT majors, 88 from Banking and Insurance Sector, 45 offers from Financial Services and so on so forth. We are happy to share that a lot of our Alumni write to us about job opportunities at their organisations and also offer internships/concurrent projects to our students. If any of our Alumni wishes to recruit students from SIMSR, we request you to fill the details as indicated in the below link: SIMSR Recruitment Batch 2015-17
Guest Lecture Her Excellency Ms. Melba Pria, Mexican Ambassador to India, visited K.J. Somaiya Institute of Management Studies and Research on 29th August, 2016 and delivered a guest lecture on the 'Mexico-India Relationship'. She humbly strode through the aisle of the auditorium and stressed upon the fact that ‘The power in you is when you recognize the power in others’. Her thought provoking insights were valuable takeaways for the stuRead more here
dents.
Awards & Honors Dr. Pankaj Trivedi, Professor & Area Chairperson - Finance, SIMSR, has been felicitated by Higher Education Forum for ‘Excellence in Teaching’. Read more here
Prof. Isaac Jacob, Professor & Area Chairperson– Marketing & IB, SIMSR, was felicitated for receiving the highest citations(10782) in India for a book coauthored by him.
Read more here
Sanjog Singh Ahuja, PGDM-Marketing (2015-17) was awarded ‘Student of the Year-Higher, 2015-16’ and ‘Outstanding Male Student 2015-16’ on Read more here
Foundation Day.
Introducing Junior ALCOMmers Divya Parekh (MMS) Diligent Sincere Determined
Pooja Golecha (PGDM Comm) Spontaneous Jovial Trustworthy
Kushal Thakker (MMS) Sociable Gritty Adaptable
Neha Shaw (PGDM IB) Independent Enterprising Intrepid
Prodyumno Chakraborty (MMS) Adaptable Calm Inquisitive
Interaction with Mr. Rajkumar Hirani SIMSR Talkies - the movies and Drama committee
of
SIMSR
interacted
with
Mr. Rajkumar Hirani on the Foundation Day. He appreciated the college and its students for taking efforts to revive the fading art of stage and street plays. There was a moment of pride when he said how he wished he had shot 3 Idiots in our Somaiya campus and that he was amazed by its humongous size and state of the art infrastructure. He also expressed a desire to shoot at Somaiya campus for one of his movies!
Guest Lecture for Alumni A guest lecture for Alumni was initiated on 28th August, 2016 by MMM Batch of 2011-14 on 'Latest Trends in Management' conducted by Dr. Ramki with the help of Prof. Ralston. The session saw a major turnout of the part time alumni who thoroughly enjoyed the session making it a huge success.
Job Opportunities Top Recruiting Companies (in September)
Total No of recruiting companies
Total No of vacancies
Accenture, Credit Suisse, Mindtree, Raymond, HSBC, ICICI Securities, Aditya Birla Finance
7
20
The Alumni Committee has created a SIMSR Jobs Google Group which serves as a platform for Alumni to share lateral job opportunities with each other directly. To share a job opportunity at your organisation write to us at simsrjobs@googlegroups.com
Alumni Relations
Team Imprints
Priyanka Mirajkar and Parul Pathak
Vidhya Sharma (Head - Alumni Relations, SVV)
Dr. Bharati VW (Chairperson, Alumni Relations, SIMSR)
Arvind Pandi Dorai (Manager, Alumni Relations, SIMSR)
Shriya Pawar (Officer, Alumni Relations, SIMSR)
(Chief Editors )
Suryani Sinha Ray, Vatsala Rajvanshi, Tulika Singh, Binaisha D’souza, Aditya Sankhe, Sreya Mukherjee, Tanvi Vassa (Contributors)
Vikram Gupte (Convener, Alumni Committee) Connect With Us
Write to us/ Contact Us alcom.simsr@somaiya.edu 022-6728 3120/3185