Women in Business - Curated Spaces

Deborah Hannon

Curated Spaces

Deborah Hannon of Curated Spaces pivoted in her 20-year career as a mortgage lender to become a real estate agent when she moved to Louisiana from Florida 14 years ago. “I enjoyed real estate, but my real joy came from helping sellers prepare their homes to go on the market. So I thought, wouldn’t it be awesome if I could just focus on that, and so I pursued a home staging career.”

Hannon became a nationally certified staging professional with multiple accreditations including Staging Studio Master Level Certification, Staging Studio Certified Staging Design Agent, and HSR Certified Professional Home Stager. She is also a member of the Real Estate Staging Association and was the 2020 NABOR Affiliate Of The Year.

Hannon wants sellers to understand that staging your home is an essential part of the home sale process. A staging professional should be a part of the sales team, along with other real estate professionals, such as agents, appraisers, lenders and inspectors. Home staging is for everyone regardless of the type, size or price of the home.

The staging process differs between occupied and vacant homes. For occupied homes, Curated Spaces offers a Walk & Talk consultation and will spend up to an hour with the seller to understand the floor-plan, the flow of the home and furniture placement followed by a detailed report with editing guidance on how to best show the home. “Our role is to neutralize the space so it appeals to more buyers. We want the buyers to come in and picture themselves living in the home.”

For vacant properties, Curated Spaces offers a customized staging proposal that brings in rental furnishings and accessories from their warehouse to create a neutral and classic atmosphere. “We assess each home on its own and like to customize each proposal instead of offering traditional staging packages,” Hannon said.

“Staging is not an expense, it’s an investment,” she said. “A lot of sellers don’t know that a portion of the staging expense is a tax deduction, and they should discuss this service with their accountant before listing their property.”

When the real estate market shifted due to COVID-19, Hannon added a retail arm to her business and now provides home furnishings and accessories. The new endeavor came about organically from people asking where to find houseware items after seeing her staging work. “Having a retail space gives me the opportunity to stock my favorite things for everyone to enjoy,” Hannon said.

“We’re known for having a neutral and classic aesthetic that is perfect for today’s buyers,” she said . “And giving homes their best first impression, every time, is our top priority!”

Inside REdoux Home & Market at 2983 Hwy. 190

Instagram: @CuratedSpacesNS