Choice of Charity • The British Heart Foundation • Who are they? • Why?
Event • Jelly shots • Why? • Live Music Event • Why?
Venue • The Glass House, High Wycombe • Why?
Key Business Objectives • Raise awareness of the group’s chosen charity: British Heart Foundation • Successfully manage an event • Reach or exceed a fundraising target of £150
Target Market
• Age • High Wycombe
Key Marketing Communications Objectives • Raise awareness • Raise money • Substantial turnout
Marketing Communications Methods Used To Achieve Objectives – Raising Awareness • Flyers • Poster • Performers • Social networking sites: Facebook, Tumblr and Twitter • Tickets • Drinks promotions
Marketing Communications Methods Used To Achieve Objectives – Raising Money
• Charging entry into the event • JustGiving • Raffle
Marketing Communications Methods Used To Achieve Objectives – Substantial Turnout
• Successful promotion • Acts • Cheap entry
Time Line • • • • • • • • • •
10/01/2011 - Select charity and contact for permission to raise money on their behalf 12/01/2011 - Decide upon event idea 14/01/2011 - Look at different venues 17/01/2011 - Pitch and confirm idea to sell jelly shots in the SU to boost profit 18/01/2011 - Inform charity of details regarding the event and invite them to participate in a presentation for awareness 23/01/2011 - Pitch event idea to venue and confirm booking, Negotiate drinks offers and entry price 24/01/2011-15/02/2011 - Collect research into nightlife in High Wycombe and search acts for event 16/02/2011 - Create and print flyers for event 16/02/2011 - Create and print flyer for jelly shots 18/02/2011 - Sell jelly shots at the SU, raise awareness and distribute flyers for event
Time Line • • • • • • •
22/02/2011 - Confirm acts for the event 24/02/2011 - Create and print poster for event, print more flyers give to venue 28/02/2011 - Create facebook event and JustGiving page 01/03/2011 - Go to venue and confirm layout and PA system 02/03/2011-04/03/2011 - Distribute flyers to local pubs, halls, SU and the venue 02/03/2011-04/03/2011 - Sold tickets to event 04/03/2011 - Day of event – last minute preparations and flyer distribution
How The Plan Worked • Jelly shots + flyer promotion • Blogger.com • Poster/Flyers • Tickets • Email
Positive Results
Negative Results
• Day
• Offers
Reflective Summary • Points learned • Outcome • Target reached • Things to change