19 Crimes Cali Red wine in partnership with California icon, Snoop Dogg

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19 Crimes Cali Red wine in partnership with entertainment and California icon, Snoop Dogg, officially hits Aussie shores

Hot off the heels of its hugely successful launch in the US, 19 Crimes Snoop Cali Red has officially landed in Australia.

The 19 Crimes Snoop Cali Red juggernaut has taken the wine world by storm. It became the number one wine innovation of 2020 launched in the US* and exceeded its initial 12 month sales forecast in the first two months of launch.

Born and raised in Long Beach, CA and a renowned Californian Icon; Snoop Dogg joined forces with 19 Crimes to create the first Californian wine in the portfolio, a unique red blend with ripe, punchy fruit from the Petite Sirah, complemented by bright, slightlycandied, red fruit from the Zinfandel.

19 Crimes, the first winery that used augmented reality to bring their labels to life, continues to disrupt the global wine market, as the number one brand contributing to growth in the Australian wine category**. This line extension will cast a modern lens on 19 Crimes, a series of wines inspired by rule-breakers and real stories of redemption.

“I’m such a fan of this wine and I’m excited to bring ‘Snoop Cali Red’ to my Australian peeps and share the experience with my fans. 19 Crimes is one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” says Snoop Dogg.

Angus Lilley, Treasury Wine Estates Chief Marketing Officer says 19 Crimes, like Snoop Dogg, is defiant by nature, bold in character and always uncompromising.

“Snoop Dogg is a culture creator, innovator and a leader in pop culture. Australians love him, and they have been asking for this wine since it launched in the US back in July. We are truly excited to launch 19 Crimes Snoop Cali Red to Australia.”

19 Crimes was recently announced as #4 in Drinks International’s ‘The World’s Most Admired Wine Brands 2020’ and, for the 5th consecutive year, 19 Crimes was also awarded Shanken’s Impact Hot Brand.

19 Crimes Snoop Cali Red is available now from all good bottle shops for $18 RRP.

* Source: IRI Total MULO+C Calendar Year ending 12.27.20 ** Source: IRI MarketEdge Data, Aus Liquor Weighted MAT to 08/11/20