Marketing and communications

The overall goal of MGA TMA’s communication activities is to ensure members are provided with crucial information across each operational area in an efficient, timely and comprehensive manner. The aims of MGA TMA are to protect and empower our members by providing resources that guide compliance, business operations, and sustainability, and formulate clear, consistent messages delivered as one unified voice of members.

MGA TMA played a major communications role during and post COVID-19.

As there were rule, regulation and law changes as a consequence of the covid pandemic MGA TMA, which was a member of each state and territory COVID-19 business recovery task force, would immediately relay the newest information to members via an efficient, simple and clear E communication. Members became reliant upon their weekly and fortnightly E correspondence from MGA TMA.

MGA TMA’s higher purpose ‘Making Life Easier’ is at the centre of everything we do. Building on a strong foundation, MGA TMA’s communications team continued to deliver exceptional visuals and content to assist members with important information. MGA and MGA TMA websites continue to reflect the latest information, news and details for members. MGA TMA’s communication’s team developed a dedicated COVID -19 compliance section, that provides members with up to date restriction and compliance reference tools to help better manage their businesses.

The importance of our digital channels became highlighted over the last couple of years, by the impacts of COVID-19. Our communications have needed to be agile, cost-effective, and timely when reaching our range of small business members.