The Mid-Strength that doesn’t taste like one

Introducing Pepperjack’s latest innovation, Mid-Strength Shiraz: Combining the art & science of winemaking

As makers of Australia’s leading Shiraz – and in a very first for the winery –Pepperjack, is proud to announce the launch of its Mid-Strength Shiraz. As more consumers look to moderate their alcohol intake, the demand for alternatives that offer a full flavour experience without the full impact of alcohol has skyrocketed. So, with desire to be more dynamic and innovative, the Pepperjack winemaking team have expanded beyond full-strength wines to meet the ever-changing needs of consumers and occasions.

“It strikes a balance between the art of traditional winemaking that Pepperjack is renowned for, and the science of cutting-edge de-alcoholisation and flavour retention technology.

“Still bursting with quintessential Pepperjack character, this mid-strength wine displays aromas of blackberries and plums with hints of pepper and spice. The palate is rich, round and soft with concentrated berry fruits and soft velvety tannins. All the best bits of Pepperjack but is 50% lighter in alcohol compared to the original Pepperjack Shiraz,” concluded Mattner.

To support the launch, Pepperjack put the campaign tagline – ‘The midstrength that doesn’t taste like one’ – to the test with Aussie dads. We had influencers around the country including AFL player and Pepperjack ambassador Max Gawn, along with kiis 1065FM Radio Host, Brittany Hockley, conduct the ‘Dad Test’ on their own Dad’s to see if they could tell the difference between the new Pepperjack Mid Strength and a regular Shiraz. Turns out most couldn’t! You can view The Dad Test here which launched nationally on 25 July 2023. www.pepperjack.com.au / @pepperjackwine

As Australia’s biggest wine producer, Treasury Wine Estates has risen to the challenge of producing quality, great-tasting wine under some of the country’s favourite brands. It introduced the award-winning Wolf Blass Zero range in late 2021, followed by NOLO options in the Matua, Lindeman’s and Squealing Pig brands. In addition, TWE will also be investing in an in-house state-of-the-art low alcohol production facility at its recently-upgraded Barossa Valley winery in South Australia.

“Building on our NOLO offering with Pepperjack Mid-Strength Shiraz cements our commitment to customers. It’s a wine that stays true to the heritage of Australia’s favourite Shiraz, offering a lighter alternative without compromising on taste,” said Peter Neilson, Managing Director of Treasury Premium Brands.

“We’re leveraging our premium winemaking credentials, global reach and diverse portfolio of brands – we’re in a unique position to lead in this growing segment,” concluded Neilson.

Pepperjack is a tribute to the Barossa’s rich heritage. The winemaking team has respect for traditional winemaking techniques and is also dynamic and imaginative. The Pepperjack winemakers are conscious of modern wine styles and are creating wines that reflect their passion for this special region. Pepperjack wines are rich and honestshowcasing the Barossa’s outstanding qualities.

Woven into the Victorian state budget in May, was an announcement that the government would exit out of native hardwood harvesting and production six years earlier than planned.

It was incredibly disappointing that our industry and members were not consulted in 2019 when the decision was made by the same government to cease Victorian native forestry, and again in 2023 when the cessation date was brought forward to 1 January 2024.

MGA TMA actively participates in a collaborative communication group with an urgent meeting held the day after this government decision was announced. Members of the group were shocked by this decision.

The industry worked closely together to voice it’s dissatisfaction over this announcement demonstrates this collaborative strength.

Western Australia has plans to cease native hardwood harvesting and production and MGA TMA fears Victoria is the first of potentionally a number of states, to exit out of native forest harvesting.

MGA TMA wishes to alert people to the significant impact this decision will have on workers, families, and businesses, destroying regional communities reliant on the industry. MGA TMA has also focused on the impact on consumers. Many consumers want to make a sustainable choice, with a fondness for timber flooring and decking etc., but by reducing local supply, the only option to fulfil demand will be to import. This increased cost, especially in these times