BEKO brings healthy living to your home

Healthy living is only possible on a healthy planet

THE Covid-19 pandemic has changed the way we live, shifting many families’ priorities and household needs. Many consumers have shifted towards making healthy living convenient. Now more than ever, the health-forward are looking for brands that support families in making healthy choices.

Which is why brands such as Beko are valuable to the South African market: making healthy living convenient for consumers via a wide range of appliances, supporting families to make healthy choices, promising convenience and products that are able to reduce your carbon footprint, and give many families 99% protection from bacteria and viruses.

Beko is the international home appliance brand of Arçelik, operating in more than 140 countries worldwide. Beko is a leader in home appliances across Europe and is the No 1 Free Standing appliance brand in the UK. Recently, this environmentally conscious brand launched stand-alone stores at the Design Quarter in Fourways, Johannesburg, and at The Crescent in Umhlanga, Durban, and will soon expand to other regions, helping many South Africans live healthier lives.

“Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient.

“Now the brand’s mission is ‘healthy living is only possible on a healthy planet’. Every action people take to be healthy depends on the planet’s health as well. Beko is committed to protecting our Mother Earth by designing and manufacturing energy-efficient products and investing in resource efficiency in production,” says Rajan Gungiah, the brand’s regional marketing director in Sub-Saharan Africa. “The pandemic has also prioritised physical and mental wellbeing with consumers seeking products that will encourage a healthier lifestyle,” he adds.

Diet plays a big part in a healthy lifestyle. Foods that include vegetables, fruits, healthy fats, and omega-3 fatty acids, are key to living a healthy life. But with many people decreasing their grocery runs, finding products that keep food fresh for longer is important.

Food preservation technologies like Beko’s EverFresh+ refrigerators regulate temperature and humidity controls to minimise condensation, keeping fruit and vegetables fresh for up to three times longer for up to 30 days, so you have all the healthy ingredients when you need them.

Be mindful when choosing products for your home as we spend most of our time at home. It’s important to make your home healthier.