Sustainable

If you needed any more convincing that green is the new black, look no further than this huge trend for this year – sustainability. According to TikTok, videos using the hashtag #zerowaste have clocked up 1.6 billion global views on their platform. TikTok creators share their tips on reducing household waste by recycling products unlikely to biodegrade – or replacing them altogether with reusable items.

Meanwhile, on Airbnb, homes that mention sustainable features, such as energy efficiency, energy saving and biomass, are growing at a rate of over 15% more than other listings on the platform.

People want to feel they are making a positive impact on the planet and what they do in their homes and where they stay reflects this.