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DO DEVELOPERS UNDERSTAND WHAT PEOPLE REALLY WANT?
PROPERTY developers are always looking for ways to attract buyers but may be missing what people really want.
Prospective buyers aren’t looking for the retirement village or estate with the most bells and whistles – they’re looking for a new home which will help them feel part of a close-knit community, says Gus van der Spek, developer of Wytham Estate in Upper Kenilworth, Cape Town.
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“It’s important to have lifestyle-focused facilities on-site but for the reason that they promote social interaction and are a convenient location to meet new people.”
As people get older it is almost inevitable that their social circles will shrink and the effects of loneliness can be devastating. An increase in the risk of chronic illness, cognitive decline and depression have all been linked to social isolation.
However, retirement villages or estates that are deliberately designed to promote a sense of community can go a long way in mitigating this, says Van der Spek.
“As a result of the pandemic, many older adults are now considering moving into senior living for the first time because these developments promise a built-in community to become part of. They hope that by being surrounded by fellow retirees, they will find regular companionship that will not only improve their quality of life, but possibly extend it.”