WHEN YOU’RE SELLING, SELECT THE RIGHT PRICE

PROPERTIES should be listed at a price to sell, not haggle over, says Deena Pitum, property consultant at Jawitz Properties.

She says buyers are often as educated as the agents as to the pricing of the market and are prepared to pay the full asking price if they see value in the home.

A big mistake often made is listing the property online at too high a price. Many buyers search in increments of R500 000 and, if the property is listed just above that, it won’t come up in their alerts and won’t attract the right buyers.

“I recently listed a property worth R2.5 million online for R2.495m and we secured seven potentially solid buyers to view the home. After viewing, three were interested in putting in an offer and, based on the interest received, we got a full asking price offer and signed – all done within three days.

“Sellers often think they should market their properties at a higher price in case they get negotiated down but, instead, if you market your property at the correct price, there is no need to negotiate. You will attract the right buyer who recognises the value of your home.”

Properties should be listed at a price to sell, not negotiate. PICTURE: JRODNAE PRODUCTIONS/PEXELS