Use an agent plus your own network to sell

Q: WE ARE using an agent to sell our home and she is obviously going to handle the marketing. Is it okay for us to also advertise or should we leave it completely up to her?

A: While your estate agent should have an extensive marketing plan for your property, it’s still important for sellers to spread the word in their personal capacity.

It’s not just about widening the pool of potential buyers, although word-of-mouth referrals are certainly valuable, but sharing personal insights into a home can also be a great way to help buyers form their own emotional connection with the property, making it more likely that they will make a competitive offer.

Go ahead and share your listing on social media with a short, personal description of the property and the lifestyle it offers – it could be just the nudge a buyer needs to make an enquiry. – David Jacobs, Gauteng regional sales manager for the Rawson Property Group