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Digital transformation in Africa
As a member of the BRICS grouping of rapidly-developing economies, South Africa is well positioned to become a global leader
THE digital era has brought a fundamental shift in the global economy, pushing the limits of innovation and redefining technological industries. South Africa represents one of the continent’s largest and most advanced technological industries, although it is still far behind in terms of technological infrastructure and access.
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As a member of the BRICS grouping of rapidly-developing economies, South Africa is well positioned to become a global leader in technological innovation.
Digital transformation is no longer just forwardthinking; in today’s Covid- 19 environment, digital transformation is survival. Statistics show that the
digital marketing industry is thriving worldwide, as more and more entities join the digital ecosystem and work opportunities in digital marketing are evergrowing. This has created authenticity and intimate relatability in content marketing and given birth to what is known as “Influencer Marketing”, an exciting development in brand communications where brands work in collaboration with young digital creatives and influencers to grow the digital marketing space. South Africa has seen lucrative collaborations between businesses and young digital natives.
Now, more than ever, digital transformation is a critical transformation for all businesses, brands, and enterprises, by using technology to create alternative avenues of communication and engagement, businesses can enhance their service offering while accommodating lockdown regulations to support customers’ goals of staying safely at home. According to research conducted by Citrix, 92% of companies across South Africa’s key industries agree that digital adoption directly affects company profits. Experts predict that digitalisation will gain extra growth post Covid-19. With the right approach, businesses can come out of this stronger, more agile, and more customer-centric than before. | Digify Africa
