FASHION
2022
Vol 1, Issue 24 Feb 1-15, 2022
Alia Bhatt-led playwear-for-children launches ‘Buy1Give1’ initiative
IANS
BRIDAL TRENDS of Instagram
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d-a-Mamma, a conscious clothing brand for children, kicks off 2021 by furthering its commitment towards enabling conscious clothing and giving back to the community. The Alia Bhatt-led playwear-for-children enterprise launched a ‘Buy1Give1’ initiative, which will provide basic clothing for underprivileged children, spreading the Joy of Giving. For this initiative, every purchase made on the website will be matched with a garment donated
by Ed-a-Mamma for a child in need. The brand has partnered with Goonj - a renowned NGO working across India that focuses on clothing as a basic, yet unaddressed need. Alia Bhatt, Founder of Ed-a-Mamma, said, “With Ed-a-Mamma, I set out to create a world that nurtures in children, a love of nature. Knowing full well that they will look after what they love. The Buy1Get1 initiative will be used to gift garments to children in need and we hope to make kids understand the joy of
sharing with people who are less fortunate.” The brand’s very first offline pop-up at The White Crow at Jio World Drive in Mumbai is another venture to extend this initiative. This pop-up is a unique opportunity for customers to interact with the brand and it’s merchandise. Having already hosted a puppet show aimed at teaching kids about ecological balance, the pop-up promises to be an inviting and invigorating experience for kids and their parents!
The sensations of love, passion, and fire feature in this collection
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verything Ekaya produces revolves around textile engineering. Tanchoi, Jamdani, and Phekwa weaving techniques are used to bring the topic to life. Engineered jacquards, particularly in the Banaras atelier, are used to create intricate motifs. Mother of pearl stones, brass coins, and hand-woven embroidery accentuate the handwoven katan silk and zari textiles, which serve as a canvas for digital prints. Consider the words "dubbka sona charming flowery grid," "resham," and "French knots." Ekaya Banaras's latest ready-to-wear collection 'EverAfter' evokes notions of romantic oddity. The dense undergrowth is pierced by bright scarlet. Cloud pinks and vibrant Turkish blue, complimented by gold zari, set the tone for a fantasy story. The motifs of Ever After have their origins in a Victorian background, yet they are interpreted whimsically. Tags and flamingoes play peek-aboo with ornate candelabras and chandeliers. Prints and woven designs feature peonies, swallows,
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very bride in India wants to be picture-perfect on her wedding day. Exquisite jewellery, vibrant colours, and royal attire are all part of the ritual. Mohey has put together a stylish wedding collection with stunning embroidered work set in premium quality craftsmanship and design. To ensure that you look your best at all of your nuptial events, here are the bridal trends of 2022 from the brand's new wedding collection: Colorful Embroidery While monochromatic lehengas are beautiful in their own right, multicoloured lehengas call attention to and highlight the bride's vibrant and jazzy side, letting her to stand out among the crowd. Traditional functions such as Haldi and Mehendi ceremonies are all about colour and intricate décor, so choose a colourful drape, skirt, and lehenga to go with it. Keep it discreet with light floral jewellery or accessories. Love for Red and Maroon Red is one of those colours that will never go out of style. Use a combination of threadwork embroidery on red or maroon velvet lehengas with floral patterns and designs to make your bridal ensemble breathtakingly lovely. Drape a Lehenga Dupatta Do you appreciate dupattas and wish to make them the focal point of your ensemble? The sight of a voluminous veil or dupatta falling down a bride's gown is breathtaking. The dupatta adds a well-designed touch to your wedding gown by emphasising the classic and current style of a bridal lehenga. For an attractive and classy look that may make or break your wedding ensemble, choose a dupatta that contrasts with the lehenga or go monochrome. Shades of Pink Choosing a wedding lehenga colour is a difficult task for any bride who wants to avoid the traditional red. If you want to stand out from the crowd, go for a bright and cheerful pink wedding lehenga. This vibrant colour looks great on all skin tones and gives the bridal look a unique twist. These colours range from soft pastel pink to dusty pink and are suitable for both daytime and evening ceremonies. Plunging Neckline Brides are opting for a deep neckline, which provides a whimsical twist and grace to traditional wedding attire while also adding a hint of seduction to the traditional style.
IANS
and delicate flora. “Ekaya this season conjures a multi-sensorial carnival inspiring curiosity, honouring love, and kindling passion,” says CEO Palak Shah of the new collection. EverAfter begins a thorough discussion between techniques, workmanship, and civilizations, staying loyal to our basic design philosophy of ongoing textile reinventions. “While the Fall collection is inspired by traditional
Indian clothing, it is twisted with a subversive sense. Straps are added to a lehenga blouse, and anarkalis are inspired by mid-century corsets. The major takeaways are big V necklines, and a voluminous flare. A variety of silk lehengas and flexible tunics are punctuated with signature brocade over layers and co-ordinates. The collection will be available online at ekaya.in
Slay the Work from Home look
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rends come and go, but some stick around for a while, such as the Work from Home look. Forget wearing casuals and try some new styles that are both comfortable and appropriate for online meetings www.indianabroad.news
and calls. Being in style is always great, whether it's at the office or at home. Naveen Mahlawat, co-founder of StalkBae.com, a fashion e-commerce site owned by MadBow Ventures
Ltd, offers some new style advice for working from home: The black and white top This timeless combination never goes out of style. A black and white shirt teamed with a black trouser or skirt creates the perfect style, whether it’s at your office desk or in your favourite chair at home. Olive Green What better way to show off your professional yet trendy side than with an olive-green full-sleeves top? In a Zoom meeting or during a virtual chat with your client, the all-time favourite olive colour is great to capture eyes. Classy Cargo trousers Old is gold, and Cargo tracks are the most comfortable and easiest to style. Pair them with sweaters or sweatshirts for a full day in front of the computer. The Shirt dress For your virtual presentations on your office project, the shirt dress gives you a formal yet trendy look. The blue shirt seems comfortable enough to wear all day, but it also gives the impression that you didn’t just get out of bed. Checkered Blue Skirt Match your favourite sleeveless tops with the lovely knotted checkered blue skirt for a stylish look for your long day at work. With this outfit, you may show your eccentric side while yet maintaining a professional demeanour at work.
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