Indiana Minority Business Magazine - Third Quarter 2017 by Indiana Minority Business Magazine

THIRD QUARTER 2017

B U S I N E S S n L I F E S T Y L E n D I V E R S I T Y

TAMIKA

CATCHINGS

TALKS PHILANTHROPY, INSPIRATION AND HER NEXT CAREER CHAPTER

WOMEN IN BUSINESS

BY THE NUMBERS: WHAT IS THE REAL DEAL WITH FEMALE ENTREPRENEURSHIP IN INDIANA? GIRL SCOUTS OF CENTRAL INDIANA LEADER PREPARES FOR RETIREMENT

We’re home to where health care is headed. Your partnership. Our impact.

It’s a powerful combination that is enabling us to drive the future of health care. Our commitment to diversity is one of the building blocks that contributes to Anthem’s success.

Brenda Burke, Anthem’s Staff Vice President, Supplier Diversity, has been recognized among “The Top 25 Women in Power Impacting Diversity” for her leadership in aligning Supplier Diversity with corporate objectives, raising the Supplier Diversity bar year‐over‐year, and Anthem’s recognition as one of the Top 10 Companies for Supplier Diversity, nationally and among all industries. “Supplier diversity is an important part of our strategy and reflects our commitment to the diversity of our nearly 37 Brenda Burke Staff Vice President, Supplier Diversity million members nationwide. By actively seeking out a diverse Anthem, Inc. pool of suppliers, we create an environment where the best ideas, products, and solutions rise to the top. This continued effort of committing to diversity creates more affordable products and services, strengthens our connection to the local communities we serve, and empowers our members to lead healthier lives.” Joseph Swedish President and Chief Executive Officer

For more information, visit antheminc.com/careers

2017

Contents THIRD QUARTER

Departments Blind Recruitment Page 27

4 Boardroom Briefs 6 Up the Ladder 23 City Close-Up: Crown Point 25 Education and Training 26 Startup 27 Tech Talk 28 Hoosier Marketplace 29 Skill Set

Third quarTer 2017

B U S I N E S S n L I F E S T Y L E n D I V E R S I T Y

tamika

catchiNGs

talks philaNthropy, iNspiratioN aNd her Next career chapter

WomeN

Features

iN BusiNess

18 Life after birth: 5 tips for getting back in the swing of things after maternity leave 19 Can humility ensure job security? 20 6 organizational tips for new biz owners 21 Free resources for businesses of all sizes 30 Work Style 36 On the Scene

Hoosier Marketplace Page 28

By the NumBers: What is the real deal With female eNtrepreNeurship iN iNdiaNa? Girl scouts of ceNtral iNdiaNa leader prepares for retiremeNt

On the Cover:

Women in Business 8 Tamika Catchings: Her world after basketball 12 By the numbers: Women and business ownership in Indiana 13 Girl Scouts CEO reflects on long career 15 A talk with Deb Hallberg of Barnes & Thornburg 26 The Startup Ladies

Columns

3 President's Page â&#x20AC;&#x201D; Shannon Williams 38 Lesley M. Gordon 40 Darrell Brown

She is a newly retired superstar athlete, an Olympian and now a sports executive and entrepreneur.

Beyond the atheltic accolades, one of Tamika Catchings' most impactful accomplishments is in her work as a humanitarian and philanthropist. Recently, Catchings awarded a group of young Hoosier scholar-athletes with scholarship funds for college. In her new business venture, Tea's Me Cafe' in Indianapolis, she plans to help young teens learn the ins and outs of running a successful business of their own. In our cover story, Tamika Catchings takes us into her world post-basketball and gives readers a glimpse into where she draws inspiration and what makes her successful.

Substance and Style Page 30

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YOU’RE LOOKING FOR PEACE OF MIND. WE CAN HELP WITH THAT. Publisher William G. Mays President and General Manager Shannon Williams Senior Sales Representatives Michael Falker, Dale Foster, Chalton Graham, Rita Wise

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You don’t set limits on your potential.

Stylist Shyra Ely

Neither do we.

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Visit schwab.com/jobsforall to learn more. Charles Schwab & Co., Inc. is an equal opportunity and affirmative action employer committed to diversifying its workforce. It is Schwab’s policy to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex ( including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, disability, legally protected medical condition, genetic information, marital status, sexual orientation, protected veteran status, military status, citizenship status, or any other status that is protected by law. ©2016 Charles Schwab & Co., Inc. All rights reserved. Member SIPC. NAK (0116-0240) ADP90645-04 (12/16)

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& N INDIANA

MEN

BUSINESS

President’s Page The necessity of strong mentorship OWNERSHIP

“The future is ours to seize. But we aren’t going to seize it tell her, she teaches me without her even knowing it. That by contorting ourselves into the male version of what power type of mentoring relationship – where there are two willing and success look like. Instead, we’re going to do it by embracparticipants – is invaluable. Because I specifically benefiting and investing in our true female selves – and bringing ted from mentors, I too, try to mentor others. As a matter of those badass selves proudly, unapologetically, to work.” fact, a report by Jazmine Boatman, Ph.D., Linda Miller and I love it! Stephanie Neal, states that 74 percent of women mentor othI love the evolution of women, particularly, women in the ers because they have benefitted from their own mentorship work place. It is a new world for female professionals and experiences. Eighty percent of respondents said they mentor The number ﬁrmsthe withneed paid employees seemingly, for the first time, women don’toffeel to because they want to be supportive of other women. in Indiana that are owned solely by women conform to the standards that men and the greater society set Boatman, Miller and Neal also found that women who (“female-owned”). An additional 14,851 for us. We are confident, we areﬁfierce wemale-/female-owned. are determined mentor other women within their companies have far more rms areand equally to command respect. successful business outcomes. The opening paragraph consists of the words of SalThere is power in mentorship and great things happen lie Krawcheck, author of “Own It: The Power of Women at when women can join forces with other women to learn and Work.” The book addresses the pay gap between grow. This is especially true when established women mentor women and our male counterparts, the younger females and when C-suite executives mentor lower benefits of networking and the need for level employees who typically need help with influencing flexibility in today’s work environment. others, working through challenges, negotiations and inter“Own It” also discusses the impersonal skills. portance of mentorship, a topic that Studies show that mentorship is most effective when mennever gets old. tees are open-minded and receptive to the ideas and philosoI am a beneficiary of strong menphies of mentors. torships. Women like Carolene It brings me great joy to mentor others. It is my way of blessMays-Medley and the late ing others in ways I have been blessed. I’m extremely proud Yvonne Perkins poured into that some of the people I’ve mentored are doing great things me, they guided me, invested professionally and personally. They are thriving! However, Indiana’s femaleOf all Indiana female-owned businesses, in accommodation me and they believed in the health care those in the and foodin serviceswhile my success rate as a mentor is fairly high, there have d by: sector employ the highest number of Hoosiers me. It is because offollowed them – by: been a couple instances where the individuals don’t welcome and select others – includthe authenticity of my mentoring – they don’t like to hear the and technical Health care and social assistance ing male mentors, that I critiques, they are unwilling to put in the hard work or they am who I am: a hardwork- simply are inpatient and immediately want whatever “it” it is Administrative and Support and Waste that they seek. Even still, the positive experiences far outweigh ing woman with characManagement and Remediation Services ter, integrity and talent. the not so positive ones and I continue to be fulfilled through By far, Carolene has my service as a mentor as well as my experiences as a mentee. ood services Manufacturing been the greatest influOnly through the teachings of the successes and mistakes encer in my professional of others will the next generation develop into the leaders of life – largely because tomorrow. And who better to teach us, than us? we spent 10 years working alongside one another. Over the years, particularly the decade that she was my Shannon Williams superior; I was able to learn President and General Manager constantly. I would often

09 ana’s

usiness s are anic

2 Native Hawaiian /Paciﬁc Islander

51 Ameri can India n /Alaskan Native

133 Othe r race

erican /Black

305 Afric an-Am

838 Asia n

Race breakdown of Indiana’s female business owners:

15,659 W hite

16,726

28,251

21,620 16,807

14,835

Shannon’s Favs By the numbers, page 12 Get the 8.6 breakdown on women percent and business 10.3 of male-owned ownership in Indiana percent

Passion and power, page 15 Female-owned firms in While Deb Hearn Indiana employ roughly Smith has dedicated the vast majority of her businesses led information life to Girl Scouts Inc., of female-owned here! This byinsight racial into gives you the soon-to-be retired businesses led by people, about 6 percent executive’s perspecminorities the types of businesses racial minorities of the Hoosier workforce. owned by women as tives are reflective and well as areas needing motivating. Source: United States Census Bureau 2014 Annual Survey of Entrepreneurs improvement.

160,000

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Hoosier Marketplace, page 28 We’re all proud to be Hoosiers but the five products featured in this article will make you even more proud…and leave you with a strong desire to go shopping.

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Boardroom Briefs classical ballet training, main-stage performances and community outreach in Indianapolis since its founding in 2006. The Indianapolis Ballet debut season is scheduled to launch in early 2018 with two weeklong residencies confirmed at the Toby Theatre at the IMA. Auditions will be open to elite-level dancers from across the country. Dates and locations for company auditions will be posted at indyballet.org.

Woman-owned business constructing new HQ, adding hundreds of Hoosier jobs

Knowledge Services, an information technology and professional services company, plans to build new headquarters in Hamilton County and create up to 400 new jobs by 2021. The woman-owned company, which provides cloud software and services to complex organizations, will invest more than $17 million to build and equip a new 80,000-square-foot headquarters at 11001 USA Parkway in Fishers. Knowledge Services plans to break ground on the new office space in 2018, with plans to move into the new space in 2019. This is Knowledge Servicesâ&#x20AC;&#x2122; fourth expansion announcement in five years. Knowledge Services currently employs 1,200 Hoosiers and more than 1,500 professionals across the United States.

National Resources Commission approves two new Indiana nature preserves

Indiana is home to two new nature preserves, raising the number of state-designated and protected sites to 279. The two new nature preserves, both in Owen County in the Shawnee Hills Natural Region, are Section Nine Seep Springs and Pleasant Grove, which are both owned and operated by the DNR Division of Forestry. Section Nine Seep Springs is a 46.77-acre property with a combination of seep spring, mesic-upland forest and stream-natural community types. Pleasant Grove includes 57.7 acres in Morgan Township. It contains a mosaic of mesic-upland forest, sandstone cliff, seep spring and stream-natural community types.

Indianapolis Ballet to launch professional ballet company

The Indianapolis Ballet Inc. announced the launch of the Moving Forward Capital Campaign toward the establishment of a professional ballet company for Indianapolis. The goal of the capital campaign is to raise $1.2 million by the end of 2017. The professional company will be named Indianapolis Ballet and debut at the Toby Theatre at the Indianapolis Museum of Art (IMA) in early 2018. The Indianapolis School of Ballet has been recognized as the premier destination for

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Tourism council awards grants across state

The Indiana Office of Tourism Development awarded six grants to various communities throughout the state. Two grants were awarded through their Destination Development Grant Program to communities committed to making their areas desirable areas to visit and live, and four were through the Marketing Asset Grant initiative, a competitive matching grant program designed to assist organizations with marketing communication and promotion. The recipients of the Destination Development Grant were: Pike County Parks and Recreation Department (awarded $228,900 in matching funds to build an event center in Prides Creek Park), Indiana State Museum and Historic Sites Corporation (awarded $107,000 to develop an exhibition space at the Whitewater Canal Historic site). The recipients of the Marketing Asset Grant were Museum of Miniature Houses & Other Collections Inc. (awarded $7,386 to create a mobile responsive website), Fayette County (received $9,416 to install new wayfinding signage in downtown Connersville), Blackford County Economic Development (awarded $19,850 to fund the creation of marketing collateral and aligns with several revitalization projects underway in the county) and Renew Cannelton Inc. (awarded $20,000 to install new historic gateway signage).

NAWBO announces support for bipartisan congressional caucus The National Association of Women Business Owners announced support for the recently created Congressional Microbusiness Caucus. The bipartisan caucus was formed in the U.S. House of Representatives by Reps. Pat Tiberi, ROhio, Tim Ryan, D-Ohio, Anna Eshoo, D-Calif., and Barbara

THIRD QUARTER 2017

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Comstock, R-Va. The Small Business Administration classifies microbusinesses as firms with one to nine employees. There are 3.7 million microbusinesses in the United States, providing 10.8 percent of private-sector jobs and making up 75.3 percent of all private-sector employers.

ing, which runs from Oct. 10-12, is designed for directors and managers who develop and lead marketing strategies. Presenters for both programs are Scott Downey, Purdue associate professor and associate center director; William Secor, Purdue clinical assistant professor; and Justin Funk of Canada’s Agri Studies Inc. To register and learn more, visit agribusiness.purdue.edu.

Governor recognizes Hoosier businesses

Gov. Eric J. Holcomb honored 34 Indiana companies with the Governor’s Century or Half Century Business Award, recognizing each company for its longevity and service to its employees, community and the state. The Governor’s Century and Half Century Business Awards honor Hoosier businesses that have remained in operation for a minimum of 100 or 50 consecutive years and have also demonstrated a commitment to community service. More than 1,400 companies from across the state have been recognized during the 26-year history of the award. Some of the honorees were Arni’s restaurant, Browning Day Mullins Dierdorf, Cassady Electric, DeMotte State Bank and Pacers Sports and Entertainment.

Elanco to address food insecurity in Africa

Elanco Animal Health, a division of Eli Lilly and Company, received a $2.86 million grant from the Bill & Melinda Gates Foundation to provide sustainable development solutions to address food insecurity in East African countries. According to the Food and Agriculture Organization (FAO), 32 percent of the people in East Africa are undernourished and 40 percent of those living in sub-Saharan Africa are living on less than $1.25 per day. In East Africa, 18 percent of children are underweight. Through this collaboration, Elanco intends to apply the learnings from East Africa to other geographies and continue its leadership in food security efforts.

Whitestown fastest growing for 6th consecutive year

Musk brother to open eateries in Indianapolis

Purdue University to offer courses for marketing professionals

Indy 500 named Sports Event of the Year

According to 2016 census data, Whitestown, in Boone County, was the state’s fastest-growing community with a growth rate of 9.2 percent. Last year marks the sixth consecutive year that Whitestown has ranked as the state’s fastestgrowing locale. During that time, Whitestown’s population has more than doubled from 3,147 in 2010 to 7,814 in 2016.

Purdue’s Center for Food and Agricultural Business will offer two programs for food and agricultural marketing professionals this year. Market Planning for Agri-Marketers, which runs from July 24-26, targets those responsible for implementing marketing activities. Strategic Agri-Market-

Kimbal Musk, entrepreneur, venture capitalist and cofounder of food nonprofit The Kitchen Community, is set to open two restaurants in greater Indianapolis. His company, The Kitchen Restaurant Group, will open its latest Next Door restaurant inside the empty Double 8 Foods building located in Meridian-Kessler. Musk plans to also open a farm-to-table restaurant, Hedge Row, on Massachusetts Avenue.

The SportsBusiness Journal and SportsBusiness Daily recognized the “Greatest Spectacle In Racing” during the annual Sports Business Awards ceremony held this spring in New York City. The 100th running of the 500 was named the 2016 Event of the Year, beating out the World Series, Ryder Cup and World Cup of Hockey, among others, for the title.

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Up the Ladder Gov. Eric J. Holcomb appointed Greg Wilson executive director of the Indiana Civil Rights Commission (ICRC). In this role, Wilson will oversee the commission that enforces civil rights laws, investigates discrimination complaints and educates organizations, companies, landlords, associations and individuals on their rights and responsibilities under Indiana civil rights laws. Wilson will also lead the team overseeing Indiana’s five cultural commissions including the Dr. Martin Luther King Jr. Indiana Holiday Commission, the Indiana Commission for Hispanic/Latino Affairs, the Indiana Commission for Women, the Indiana Commission for the Social Status of Black Males and the Indiana Native American/Indiana Affairs Commission. Wilson is an Indianapolis native and served for eight years in the U.S. Army. He is a partner and volunteer for the Indianapolis Ten Point Coalition and previously served as board chairman for Indiana Black Expo Inc. Wilson currently serves as a board member for Visit Indy and the International Advisory Board and is chairman of the Governor’s Commission on Minorities and Women’s Business Enterprises. Indiana Minority Business Magazine honored Wilson in 2011 with a Champion of Diversity award, and in 2013 the National Association of Women Business Owners named Wilson an Indianapolis Choice Visionary award winner for his work with womenowned businesses. Indiana Wesleyan University announced Colleen Derr has been named the new president of Wesley Seminary at Indiana Wesleyan University. Derr, who has been part of Wesley Seminary since 2011, will begin her new role in July. Since joining Wesley Seminary, Derr has served as assistant dean and an associate profes-

sor. In addition to chairing the Seminary faculty, she has served as a member of the University Faculty Senate and has been active on numerous university committees. She is currently part of the team developing a Doctor of Ministry in Formation, which is scheduled to launch in the fall of 2018, and she was an integral part of developing the Master of Arts in Children, Youth and Family Ministry. Derr has a Master of Arts in Ministry Leadership from Indiana Wesleyan University and a doctorate in education in Christian Education Leadership from Regent University. The Northeast Indiana Regional Partnership announced that marketing and communications professional Kate Virag is joining the executive staff to serve as vice president of marketing and strategic communications. In this role, Virag will be responsible for planning, overseeing and executing all marketing and communications efforts for the Regional Partnership and acts as the primary media contact for the organization. She joins the Regional Partnership with direct experience in marketing, communications and public relations in retail and fashion, most recently with Matilda Jane Clothing and Vera Bradley. The Muncie-Delaware County Economic Development Alliance and the boards of directors of Delaware Advancement Corporation and the Muncie-Delaware County Chamber of Commerce announced that Traci Lutton has been named vice president of economic development. Lutton has been serving in the role on an interim basis since October 2016, replacing Terry Murphy, who retired in July 2016. Lutton, who has more than a decade of experience in economic development, formerly served as assis-

tant director of business development for the alliance. Lutton graduated from Ball State University in 2005 with a bachelor’s degree in digital communication and media/multimedia. In 2008, she graduated from the University of Oklahoma’s Economic Development Institute. The board of Leadership Indianapolis announced that former state representative and Kiwanis executive Christina Hale has been named president and CEO of Leadership Indianapolis. Hale replaces Linda Kirby, who was involved with the organization for over a decade. Hale served for four years as a state representative from Indianapolis and was a candidate for lieutenant governor in 2016. During her election campaign in 2014, the Indiana Chamber of Commerce called her “one of the most active, thoughtful and determined state legislators.” In selecting Hale as his running mate, gubernatorial candidate John Gregg cited her “record of reaching across the aisle.” Before entering the political arena, she spent eight years with Kiwanis International, serving as director of executive and board services, lead area director for Europe and Asia Pacific, and chief communications officer. A Purdue University graduate, Hale began her career as a newspaper reporter in northern Indiana then worked in state government for the Indiana Department of Commerce and the governor’s office. Hale serves on the boards of Indiana Humanities, the Indiana Commission on Latino Affairs, the Domestic Violence Network, the Indiana Coalition to End Sexual Assault, Heartland Film and Film Indy. The Indiana State Police recently promoted Paulita Thomason to the position of Indianapolis Regional Laboratory Manager. Thomason graduated from Rockcastle County High School in Mount Vernon, Kentucky, in 1989. She

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attended Eastern Kentucky University and earned a Bachelor of Science in Forensic Science in 1994. She began her career with the Indiana State Police in 1995 in the Trace Evidence Unit and performed casework in Fire Debris and Fiber Analysis. In 1997, she transferred into the Biology Unit where she worked Serology, DNA and Bloodstain Pattern Interpretation cases until her recent promotion. Thomason now has oversight for maintaining the evidence system within the Laboratory Division, which includes evidence submissions from law enforcement agencies in central Indiana. She also has managerial responsibility for the evidence clerks and photo technicians who are assigned to the laboratory. The Indiana Family and Social Services Administration named Susana Suarez director of development for the Indiana Neuro-Diagnostic Institute and Advanced Treatment Center (NDI). The NDI is under construction on the campus of Community East Hospital in Indianapolis and is the marquee project for the State’s effort to provide cutting-edge mental health services to qualifying Hoosiers. Suarez currently serves as the executive director of communication strategies for Gov. Eric J. Holcomb. Suarez serves as councilwoman at-large and is past president of the Zionsville Town Council with additional leadership roles on the Zionsville Safety Board, Board of Police Commissioners and the Indiana Commission for Higher Education. While based in Washington, D.C., early in her career, Suarez was appointed by President George W. Bush to serve in various positions, including assistant director for regional operations for the Federal Emergency Management Agency and chief compliance officer for The Peace Corps. She served as executive director of the Hispanic International Trade Council and deputy director for political coalitions with the Republican National Committee. Prior to her role with Gov. Holcomb, Suarez was the president and CEO of Media Moon Communications, which advised clients around

the globe. She earned her degree from the Ohio State University and is a graduate of the senior management program at the International Institute for Management Development in Lausanne, Switzerland. Franklin College has named Evelyn Buchanan its new vice president for development and alumni engagement on the president’s cabinet. With more than 20 years of fundraising experience, Buchanan comes to Franklin from Carthage College in Kenosha, Wisconsin, where she has served as the vice president for institutional advancement since 2015. She has previously worked for Colgate University, State University of New York (SUNY) Empire State College, the Culinary Institute of America and the Institute of Ecosystem Studies, all in New York, and Franklin Pierce University in New Hampshire. She also has experience as a development consultant. She earned a Bachelor of Arts from SUNY Empire State College and a Master of Science in management — nonprofit leadership from New England College. Arizona State University head women’s basketball coach Charli Turner Thorne announced that Indiana Fever guard Briann January has been named assistant coach at ASU. January, who helped lead ASU to 104 wins — the most in program history in a four-year span — while playing for the Sun Devils, will continue her professional playing career

with Indiana. January, who last year was named to the Pac-12 Women’s Basketball All-Century Team, concluded her Sun Devil playing career at or near the top of several ASU career statistical categories including assists (first), free throw percentage (first), steals (second) and free throws (second), among others. In 2014, January was named to the East All-Star Team for the WNBA’s annual All-Star Game that was played in Phoenix. In 2012, January averaged 10 points per game in the WNBA Finals to help lead the Fever over the Minnesota Lynx for the WNBA title. As a rookie in 2009, January had an immediate impact as Indiana made its first WNBA finals appearance. The American Red Cross has named Davetta Henderson AmeriCorps program director for the Indiana region. She is an AmeriCorps alumnus with more than 20 years of administration experience in higher education, the social service industry and the federal government. Over the years, Henderson has participated in dozens of nonprofits and community service agencies in Indianapolis. Henderson formerly served as managing director of instructional operations and general studies at ITT Technical Institute Online. Henderson earned a B.A. in business administration from Concordia University-St. Paul, an M.S. in community psychology from Martin University, a doctorate of psychology from California Southern University and an education doctorate from Walden University.

The Braun Corporation is actively seeking supplier partners who qualify as Small Businesses (SBA) or Disadvantaged Businesses (DBE) to supply parts and services. us via email: BraunPurchasing@braunability.com In accordance with 49 CFR Part 26, The Braun Corporation has established a DBE (Disadvantaged Business Enterprise) goal for the 2015 this notice, and comments will be accepted for 45 days from the date of this notice.

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CATCH H

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HER IF YOU CAN By Lauren Caggiano

OLLOWING A DEMANDING CAREER,

it’s not uncommon for professional athletes to take a hiatus and retreat from the public eye. But Tamika Catchings, formerly of the WNBA’s Indiana Fever, is far from common in so many ways. Described as Indiana’s “do-everything” forward, she completed 15 seasons in the WNBA. This distinction is noteworthy, as Catchings is the league’s only player to spend such a lengthy career with just one franchise. A consummate go-getter, the 37-year-old Catchings proves that a long stint in professional sports can be only just the beginning. In fact, it can be argued that her greatest impact has been made off the court. She is more engaged with her community than ever and determined to improve the lives of everyone her work touches.

A CAREER FOR THE AGES

Equal parts athlete, philanthropist and businesswoman, Catchings is proof that you can do it all and remain down to earth. Catchings says she is the person she is today because of the people who pushed her beyond her comfort zone. The 2001 graduate of the University of Tennessee retired from the Indiana Fever following the 2016 season, leaving an unrivaled legacy behind her. Catchings said her leave was calculated on her part and well executed to ensure the team was positioned for success after her departure. “My last year (with the Indiana Fever) was about focusing on my teammates and ensuring the team was led well,” she said. “This helped with relieving some of my responsibilities.” Although it was her gain, her retirement was a loss for the team. Catchings is considered one of the greatest women ever to play the game. She entered the 2016 WNBA season as the league’s No. 2 scorer. She was named the WNBA’s Dewww.IndianaMinorityBusinessMagazine.com

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fensive Player of the Year in 2012, receiving the award an unprecedented five times — in 2005, 2006, 2009, 2010 and 2012. In 2011, she was chosen by fans as one of the WNBA’s Top 15 Players of All Time. Despite these accolades, Catchings remains humble and grounded. Her faith has long been at the forefront, and she’s very open about sharing her testimony. “When I look back at my life, and where I am now, my faith is what has carried me through,” she said. “It’s crazy, because I don’t look at it as it’s something separate, but rather that it’s intertwined in my being and everything that I am and represent. My faith is what continues to make me stronger and keep me focused through my walk.”

LIFE AFTER BASKETBALL

Over the years, Catchings has been laser-focused on her athletic career while still allowing room for other philanthropic pursuits. The media and general public have taken notice. She was given the very first ESPN Humanitarian Award in 2015. Since INDIANA MINORITY BUSINESS MAGAZINE

Inspiration inventory

Tamika Catchings shares what inspires her: 1. God 2. My family 3. Catch the Stars Foundation 4. Tea’s Me Cafe Indy 5. Being a role model

Tamika’s Top 10

Here’s a collection of Tamika Catchings’ top 10 favorite things and places in Indiana: 1. Anywhere my family is 2. Banker’s Life Fieldhouse 3. Diverse events 4. Downtown canal walk 5. My home 6. Fellow Hoosiers 7. Innovation happening across the state 8. New Life Worship Center 9. Tea’s Me Cafe Indy 10. The Slippery Noodle

Resources for women in business

Women business owners don’t have to go at it alone. Here are a five resources dedicated to supporting female entrepreneurs in central Indiana: Central Indiana Women’s Business Center 111 Monument Circle, Suite 1950 Indianapolis, IN 46204 (317) 917-3266 businessownership.org Minority and Women’s Business Enterprises Division 402 W. Washington St., Room W479 Indianapolis, IN 46204 (317) 232-3061 in.gov/idoa/mwbe NAWBO Indianapolis 101 W. Ohio St., Suite 1580 Indianapolis, IN 46204 (317) 608-0250 nawboindy.org Network of Women in Business 15421 Harmon Place Noblesville, IN 46060 nowib.com

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2004, her Catch The Stars Foundation has been a venue for investing in the community. This charitable organization provides basketball camps, fitness clinics, mentoring and literacy programs for underprivileged children in central Indiana to help them become successful in sports and academics. That combination of athletics and scholarship is important to Catchings, who is a former college student-athlete herself. In May, the Foundation hosted its annual student-athlete dinner, an occasion to recognize and honor Indianapolis area high school students who excel in academics, make a difference in the community and participate in athletics. The purpose of this scholarship is to assist scholar-athletes in attaining their higher educational goals. Catchings said she appreciates the opportunity to honor hardworking individuals who aren’t necessarily “all-star” players, but are equally dedicated. “It’s the players that bring a lot of value to the team, but are not always recognized,” she said. The scholarship program allows her to stay engaged with the sport, as does her new role as an analyst on SEC Network. “I am thrilled for this opportunity to work with so many talented broadcasters at ESPN and to learn from each one of them,” Catchings said in an ESPN statement. “As a young girl, I never imagined I would be put in this position. I’m excited to embark on another journey in sports.” Catchings said this position has reinforced the importance of tape. It’s important to know the ins and outs of the game and each player’s style, she said.

It seems she just can’t get away from the sport. In April, it was announced that she had been named Director of Player Programs and Franchise Development with Pacers Sports & Entertainment. Catchings’ position will include participation with all three PS&E basketball franchises — the Indiana Pacers, the Indiana Fever and the Fort Wayne Mad Ants. According to a statement from the Pacers, “she will assist with community outreach programs for all three franchises and will work one-on-one with individual players on speaking and presentation skills and the development of athlete foundations or other business interests. A longtime president of the WNBA player’s association, Catchings also will assist in the planning and execution of league, NBAPA and WNBAPA meetings, and other team and player programming.”

A NEW VENTURE

Catchings said she has enjoyed her post-retirement work so far, despite dividing her attention among several ventures. Most recently, she purchased Tea’s Me Cafe in Indianapolis. How she came to purchase the establishment is a story in and of itself. Catchings grew up drinking tea and had been a longtime Tea’s Me customer since the place opened a decade ago, but she never expected she’d be behind the counter someday. The dynamics changed when she learned that previous owners Wayne and Stacey Ashford were planning to close the cafe to move south. Catchings was determined not to let that happen. The parties worked out an agreement, and

she took over ownership in February. Catchings said the cafe, which serves breakfast and lunch alongside its tea selections, offers healthy choices and boasts a “diverse clientele all around.” She said she hopes to be able to bring Tea’s Me’s appeal to a broader audience through franchising in the future. “I am really trying to get to that point,” she said. She also envisions employing high school students to teach them about the entrepreneurial side of business. More than anything, she said she is honored to keep Wayne’s legacy alive in serving customers the quality food they have grown to know and love over the years. While a lot has remained the same, she has made some changes to better cater to customers. For example, she has added a few items to the menu to keep things fresh, and she has extended business hours. Owning a restaurant can be demanding, but Catchings has seemed to strike a balance. When asked about how she keeps it all together, she said, “It kind of takes care of itself.” Having great people in the right roles is essential, she added. For example, her sister handles the day-to-day work for the foundation, which helps Catchings focus on her other commitments. Whether playing sports, engaging in charity work or running a business, Catchings has advice for motivated young women looking to make it big. “Really, (it’s about) just being open to different opportunities that come your way,” she said. “I wouldn’t be where I am now if I hadn’t stepped outside of my comfort zone.” I

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Schedule your appointment for any one of these Greenwood-area locations: County Line Road Branch 31 & Smith Valley Road Branch Center Grove Branch 8936 Southpointe Dr Ste C-6 800 US HWY 31 South 996 S. State Rd 135

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INDIANA MINORITY BUSINESS MAGAZINE

& IN INDIANA

W MEN

B U S I N E SS

OWNERSHIP

highest number of Indiana’s female2,505 The owned businesses are in the health care and social assistance sector, followed by:

509

2 Native Ha /Paciﬁc waiian Islander

51 Ameri can In /Alaskan dian Native

r race 133 Othe

305 Afric

an-Ameri can /Black

n 838 Asia

all Indiana female-owned businesses, 28,251 Of those in the accommodation and food services sector employ the highest number of Hoosiers followed by:

2,244 Professional, scientific and technical 2,163 Retail trade 2,004 Accommodation and food services

of Indiana’s female business owners are Hispanic

15,659 W

Race breakdown of Indiana’s female business owners:

hite

16,726

The number of ﬁrms with paid employees in Indiana that are owned solely by women (“female-owned”). An additional 14,851 ﬁrms are equally male-/female-owned.

21,620Health care and social assistance and Support and Waste 16,807 Administrative Management and Remediation Services 14,835 Manufacturing

10.3 percent of female-owned businesses led by racial minorities

8.6

percent of male-owned businesses led by racial minorities

Female-owned firms in Indiana employ roughly

160,000

people, about 6 percent of the Hoosier workforce.

Source: United States Census Bureau 2014 Annual Survey of Entrepreneurs 12

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Passion and power

GIRL SCOUTS LEADER TO CLOSE CHAPTER ON IMPACTFUL CAREER

By Ebony Marie Chappel

HIS SPRING, DEBORAH HEARN Smith, CEO of Girl Scouts of Central Indiana, announced that she will be retiring at the end of 2017. During her tenure, which spans nearly 50 years, Smith has served in various capacities within the Girl Scouts organization. In 1970, Smith earned a Bachelor of Science in political science from Kentucky State University, after which she became a field executive with the Girl Scouts organization. Two years later she was promoted to director of camping services and remained in that role until 1991, when she was named director of facilities and technology. In 2001, she rose to the office of CEO of the Girl Scouts Hoosier Capital Council, and in 2007 when five of the state's Scouts councils merged, she was named CEO of Girl Scouts of Central Indiana. Her Girl Scouts journey has spanned most of her lifetime, and she is estimated to have impacted the lives of more than 1 million girls. Prior to becoming an executive, she participated as a young scout herself, building lifelong bonds and connections. In an interview with the Indianapolis Recorder, Smith said: “I joined Girl Scouts because my mother wanted me to be engaged in activities that she thought would broaden my horizons and develop me as a whole person. She was dedicated to the fact that as an African-American girl growing up in the ’50s and ’60s, that I not see my horizons as limited. And she found a fit in the core mission in Girl Scouts to help realize her dreams for me.” Recently, IMBM caught up with Smith to reflect on her career and thoughts on the issues that continue to affect women and girls. IMBM: You’ve been with the Girl Scouts nearly your entire life. As a professional, how were you able to continuously reinvent yourself within the organization over the years? Smith: I think over time, changes in the world, in Indianapolis, in the lives of girls and in education meant that I had to adapt and the organization needed to adapt or we wouldn’t be relevant. It was

Debisms Words to Live By

“Only I decide when and where I enter.” “I need to be selfdetermined.” “I have faith. I know that where I go, the Lord walks with me.” “(God) doesn’t fail, so neither do I.” Deborah Hearn Smith really studying trends, demographics and going back to school to continue academic learning as well as practical experience. Within Girl Scouting, we go from child development, to property development, to technology so I’ve been in various areas over the years. I haven’t just done one thing forever. With doing those different things, was it your intention to constantly seek out new opportunities or would you attribute your growth to some other factors? I get bored easily, believe it or not. I’m always seeking to do things differently and to learn new things. It’s just the nature of who I am. I’m also the type of person who likes to see things get started. I’m not going to stay on one track if that track isn’t succeeding. I’m not afraid to take on a new challenge or change things. I feel like you’ve already failed if you’re not doing something new and that’s basically who I am. I’m a learner, I’m a reader and I just enjoy that. I also enjoy people, and even though you may have a situation that looks the same, the people are what makes it different. I’m always trying to meet the needs of the people around me, which means I'm very sensitive to what’s going on. What do you feel have been some of your biggest challenges throughout your career?

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I think that it’s a challenge to relate to a broad spectrum of society. Since the mission (of the Girl Scouts) is to serve all girls, it’s critical to understand what parents want for their girls and to understand the values of families as they differ. As much as we would like to make generalizations, families have their own uniqueness. We have to understand that and not try to legislate and rule what everyone needs. As I work with thousands of different people, I’ve had to work very hard to understand their perspectives and goals and not try to impose my goals on them. That’s very challenging, demanding and it can drain you. I may think every girl should go to college, and I may be working with a family that would see success if she just makes it through high school, and I need to help that family be successful. I may want to help her go on to college, but I cannot disavow the family’s values. When you look back on the accomplishments you’ve made and the lives you’ve touched through your work, what are some of those moments that make you proud? Recently, we had a girls awards breakfast. We had capacity for 1,400 people (at the event) but we were fully booked; we were past that. When I can look out and see a thousand girls who have achieved the high standards that we set for them, I am really pleased. That number has INDIANA MINORITY BUSINESS MAGAZINE

increased over the last several years. I can look out and know, no matter what the press is saying, the girls of central Indiana are doing well, and any small part I’ve had in that is what I’m most proud of. When you look at the state of girls and women today, what do you think is missing? I can tell you that my biggest disappointment is that women have yet to grasp their own power and their own leadership. Far too often, women put limits on themselves. They don’t see themselves as leaders; they don’t acknowledge their skills. In this day, I didn’t think we’d still be there. So, a lot of the work we do is to have mothers and women understand their value, because to impart that onto girls, we have to have it as women, and we don’t always. That, I find troubling. I also find it troubling that men in our community have not stepped up to the plate at the same level for girls as they have boys. Our girls need our support, and I think as a community, we need to really wrap ourselves around what women and young girls need. It’s more than whether or not they can read in third grade. It’s self-concept and self-perception, a sense of who they are that’s really critical, and that’s being lost in the discussion. A great portion of that erasure, maltreatment and neglect can be attributed to sexism and, in the case of women of color, racism. What has been your own personal experience with sexism and racism? I’m a Black woman in Indiana…of course! I have definitely been exposed to both. I have to still understand, that when I walk into the room, I walk in as a Black woman. There’s no way not to, and I know that in some circles, that is not viewed as a positive. What we have to teach our girls is that when I enter into the room, I enter knowing that I am capable, I am equal and I can do it. I don’t walk in there thinking I can’t. Whether or not you think I can is not as critical as the (necessity of) me walking into the room with that confidence. We talk about girls needing courage, character and confidence, and I walk in the room with all three. I know there are places where my gender or my race may not be viewed in a positive way, but I cannot allow that to stop me. I 14

INDIANA MINORITY BUSINESS MAGAZINE

Deb is… Reflections from friends and colleagues “As a parent of a son with significant disabilities, (Smith) worked to promote the importance of ethnic and cultural diversity and the inclusion of people with disabilities as active, participating members of their communities. Deborah served on the Cultural Inclusion Committee and assisted the Council to develop and promote a Girl Scout badge focusing on disability inclusion for the Hoosier Capital Council.”

“Deb’s passion for the Indiana Deaf Camp is a direct result of her own deaf son, Jason, having come to our camp for many years. Her experience with (Girl Scouts) made her an exceptionally valuable asset to our board as she guided us through policies and procedures she was totally familiar with. Deb’s knowledge, compassion, diplomacy and her (care) for all other people are just a few in a long list of attributes.”

Christine Dahlberg, executive director of the Governor’s Council for People with Disabilities

Barbi Stenacker, executive director of the Indiana Deaf Camp Foundation

“It’s very easy for me to say great things about Deb Hearn Smith because I’ve known her for at least 22 years, and she’s always been a great mentor. She’s a thought leader and a great problem solver. She shares her knowledge and her resources with you. She shares her thoughts about things with you and she does it in a very thoughtful, respectful way. I think she has been a great mom, friend and member of the Circle City Links as well as a leader in the community.” Debra Simmons Wilson, president of Circle City Chapter of the Links, Inc.

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“Over the years, I have been so impressed with her knowledge base. What she knows about the needs of our community, particularly for women and girls, just amazes me. Due to her, Girl Scouts is (very connected) to our funders and female leaders in Central Indiana and across the state. When I go with her to meetings in Nashville, I’m impressed at how well respected she is by her colleagues across the country.” Diana Sullivan, board chair of the Girl Scouts of Central Indiana

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Looking the part, finding your tribe A TALK WITH DEB HALLBERG By Ebony Marie Chappel

EB HALLBERG’S WELCOMING PERSONALITY and signature red-framed glasses are what many people notice first. The multifaceted business professional, who has worked in the legal field for decades, has yet another coveted skill — that of being a great connector. Hallberg currently serves as business development manager for Barnes & Thornburg LLP in Indianapolis, and when she isn’t handling things for the firm, she can be found leading and serving in a number of professional and civic organizations, such as the Business Ownership Initiative, Indiana Bourbon Women, National Association of Professional Women and the Central Indiana Women’s Business Center, to name a few. In 2015, she was inducted into the 2015-16 VIP Woman of the Year Circle, and in 2012 she was named one of Indianapolis’ Top 50 Business Connectors by the US Small Business Conference. Indiana Minority Business Magazine recently sat down with Hallberg to discuss her unique sense of style, personal career path and advice for young female professionals. IMBM: You are a woman working in what appears to be a pretty strait-laced professional environment, yet you still have touches of creativity to your look. How did you develop your own sense of personal style? www.IndianaMinorityBusinessMagazine.com

Hallberg: I grew up in a white-collar family. My dad was a bank president, so it was always known that you had to dress a certain way, and I’ve worked with lawyers my entire working career. The men all wore suits, the women wore suits and dresses, so there was an expectation. As I advanced in my career dealing with white-collar professionals ... if you wanted to have a seat at that table and be taken seriously, part of it was dressing the part. Clearly, dressing the part is an integral piece to your work today. How would you describe the quintessential Deb look? Everything (in my wardrobe) goes together, everything matches or blends. I might wear a statement bracelet, necklace or earrings, but everything doesn’t have to be “matchymatchy.” I own one suit, and everything else is separates. I do not want to wear a conservative lawyer-like look every day; I want it to be more fun-looking but still professional so that if last minute I’m asked to go to lunch with an attorney and a client, I’m dressed appropriately. You have worked in the legal field for several years. How did you come into this particular career and how has your professional journey progressed?

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When I was in college, I was unsure of what I wanted to do, so I took some psychological tests to see what direction I should go in. Some friends of my parents lived across the street from a lawyer who was a partner at a law firm; I met him on a Saturday afternoon and had an interview in his home that day. There was no drug testing or typing involved; I just sat and we talked, and I started the following Monday. The firm was Locke Reynolds (now Frost Brown Todd). I worked there for three years, and it was a small firm. I decided I needed a change, so I came to Barnes & Thornburg and stayed for six years then left when one of the partners left to do his own thing. I worked with him off and on for 18 years, and he also was a manager/partner of the Southern Cross Club resort in the Cayman Islands. I never went, but I was telling everyone how awesome this place was and that was fun, talking to people all over the world who wanted to go there on vacation. Then I left and went to Merchants National Bank (now PNC) and managed their legal department for a few years. I left there and went to a small law firm, and then their corporate department came here to Barnes & Thornburg. I didn’t want to come back, so I went to work for a small startup for nine months, and it wasn’t a good fit. Then I came back to Barnes & Thornburg and have been back for 14 years. It was a really good move on my part to come back. In working with all the attorneys and all the people that I’ve met, I was able to meet some really innovative shakers and movers for this city, really influential people. Over 40 years, I’ve been

able to develop a really awesome database of contacts, but you have to really work at that. For some women, navigating the professional world can be daunting. There are some who require a certain amount of stability and may have even grown loyal to their current employer. Would you agree that the process can be challenging? Yes. You get comfortable. It’s easy to stay and not make the decision to move on, and women tend to be risk-averse. It’s risky to make that change, and you’re looking at the unknown. You’re comfortable with what you do, you know your job, you do it and then you go home. My job, it’s different every single day and that’s the best part. I’m not coming in and sitting at a desk doing the same thing every day. I get to come in and interact with a lot of cool people and successful women, which I love doing. I don’t know that I can find that somewhere else. I feel like once you find a spot where you’re appreciated and you can make a difference and you’re receiving what you’re giving, then that’s great. But if you’re not being fulfilled, then maybe it’s time to look on the other side of that glass and see what’s out there. How has mentorship benefited you, and what advice do you have for others on how to properly seek out and approach a mentor? I had someone just contact me out of the blue, knew my

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name, checked me out on LinkedIn, stalked me with emails wanting to meet, and I thought, ‘Well, I’ll go ahead and meet her.’ It was a great meeting. She was looking for a mentor and wanted to meet me to see if I would be interested in doing it, so that was kind of different. I’ve had women that I’d known for a few years, they’re in their 30s and they’ll say, ‘Oh Deb, thanks for being my mentor,’ and I’ll think, ‘Oh, I didn’t think of it as being her mentor. It was very flattering that that’s how she thought of me,’ but sometimes I think it just evolves. You meet someone and you make that connection and you like spending time with that person. You enjoy the conversation. I love hearing from young women about what’s going on in their lives and what their work challenges are. If there is any advice or wisdom that I can share or suggestions or introductions, that’s what I love doing. I’ve been working in this area for a very long time, and things have changed drastically for women. It’s a whole new world for young female professionals.

In what ways do you feel the workforce has changed for women, particularly in male-dominated industries? There’s more respect for women. I think (women are taken) more seriously, and more women have a seat at the table. There are also more women in the workplace now than there were, and there are a lot more successful women. We’re not where we need to be, but we’re getting there. The women are also smarter. Technology has advanced so far. I think women, when they enter the workplace, have far more experience than we did many years ago, so they’re just more savvy about the workplace. There weren’t female mentors when I started. I had male mentors when I started, and that’s not bad, but it was also much later (in my career). I have a couple now, and they’re younger, but I can go to them and they understand what I do and the environment. But then I also have my tribe of females that are my age and a little younger, but they’re all female professionals and we can share different experiences, frustra-

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tions and challenges and be open with our advice and critiques. How important is it to have a support group? Everyone should have their own personal board of directors. You don’t want them to all look like you — maybe three to four people, men and women. You maybe don’t share as much of your personal life with them, but they can help you with your professional life. How has your board/tribe helped you? It has helped me in making some decisions about my career path. They have been people that I’ve been able to talk to when I was at a fork in the road just to get some advice; here’s pros and cons, what do you think? Am I being crazy? I have talked to them about different instances that have occurred in my professional life, and they’ve talked me off the ledge a little bit. There have been some very critical moments when the board has made a solid impact on where I am today. I

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Welcome back, Mom!

5 TIPS FOR GETTING BACK IN STEP AFTER MATERNITY LEAVE By Miranda Miller

F YOU’RE RETURNING TO WORK after maternity leave and wondering how you’ll achieve the elusive work-life balance you’ve heard so much about, stop putting unnecessary pressure on yourself. “I’ve come to realize that there is no such thing (as) work-life balance,” said Jive Software CEO Elisa Steele. “It wasn’t until I gave up trying to balance my life that I figured it all out. I developed a new state of mind, to simply do what feels right at the right time. I began answering this question honestly: ‘What is most important for me to do at this time?’” That being said, it still takes a lot of confidence, support and motivation for a new mom to go back to work. Valeh Nazemoff, a competitive ballroom dancer and CEO of a business consulting company whose clients include the White House and Sony, said a successful return is “a dance of sorts.” The Huffington Post columnist and author of “The Dance of the Business Mind: Strategies to Thrive Anywhere, from the Ballroom to the Boardroom” offered the following five tips to help make your transition as fluid as your favorite “Dancing with the Stars” performance.

FOCUS ON YOUR FOUNDATION

Regardless of how long you’ve been doing your job, your first day back can be bewildering after a vacation, let alone a weeks- or months-long maternity leave.

Nazemoff said she starts dance routines at her feet and works her way up to her head. “Even if I am working on a familiar routine, it’s crucial to always circle back to the foundation,” she said. Consider how you can apply that to your profession.

COMMUNICATE WITH COWORKERS

Communication is crucial, Nazemoff said. Just as dancers communicate via gestures, to avoid a misstep, you want to note body language — both others’ and your own. Competitive dancers are judged on poise, presentation and posture; you will be, too. Paying attention to how you carry yourself and sitting up straight rather than slouching during meetings will help increase confidence in your abilities.

SEE YOURSELF AS A SUCCESS

Before you go back to work, think about the image and qualities you want to project. “The persona you create for yourself can have a very powerful impact on how the judges (or your colleagues and superiors) see you,” she said. Nazemoff cited Shakira as a role model due to the singer’s confidence and independence. Once you have a goal in mind, work toward it but remember that a minor tweak may be all you need.

STAY ALERT TO STIMULI

Failing to notice an uneven floor or broken shoe can cause a dancer to fall, Nazemoff said. Likewise, allowing your brain to shift into autopilot at work could lead to your own downfall. Companies are constantly innovating to stay ahead of competitors, so things may have changed during your absence. Tune in to your environment and adapt accordingly.

MAKE THE MOST OF YOUR MISTAKES

Slavik Kryklyvyy, one of the professional dancers that Nazemoff interviewed for her book, said missteps have been added to choreography. “You say, ‘Oh, I can make this special. I can develop something from it,’” he said. Similarly, Post-it Notes, ink-jet printers and potato chips were all created by mistake on the job, so who knows how your error could profit your employer in the long run. Kevin Deutsch, a business program manager who started taking dance lessons two years ago, told Nazemoff that watching videos of his performances helped him improve, so he now seeks feedback at work. “(This) also helped him come off as more human to his coworkers,” Nazemoff said. I

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Moley Robotics robot chef

Can you compete with a computer? HUMILITY MAY PREVENT YOU FROM LOSING YOUR JOB TO A ROBOT

By Miranda Miller CIENCE FICTION WRITERS used to terrify factory workers with the predictions that robots would one day take their jobs. Last October, MSN struck fear in even more readers by reporting that construction workers, surgeons, librarians, bartenders, pharmacists, accountants, retail sales associates and receptionists are being replaced around the world. Researchers have estimated that up to 80 million positions may become automated by the year 2030. And if you think your salary’s safe because you’re in a creative profession, think again. “A startup called Moley Robotics has invented a 100 percent automated, intelligent robot chef,” MSN said. “The cooking automaton can learn recipes and techniques, whip up gourmet meals and even clean up after itself. Best of all, it can follow pretty much any recipe to the letter, precisely mimicking your favorite Michelin-starred chef or cookery writer.” Likewise, software is converting facts into articles for Forbes and the Associated Press, so the person who compiled the MSN slideshow may soon be out of work. According to Amazon.com CEO Jeff Bezos, we’re living in the “golden age” of artificial intelligence, or AI. He credited technology with “cool” inventions like

Alexa, Amazon’s voice-activated version of Siri; improved search results; smarter product recommendations and its drone service, which delivers packages up to 5 pounds as quickly as a pizza. The problem, said Alibaba marketplace CEO Jack Ma, is that AI will ultimately create more pain than happiness due to its effect on employment. “(In 30 years), a robot will likely be on the cover of Time magazine as the best CEO,” he said. “It remembers better than you, it counts faster than you and it won’t be angry with competitors.” So how can you compete with computers? With kindness and other so-called feminine qualities that computers don’t come equipped with and women have been taught to eschew to climb the corporate ladder. In their book “Humility is the New Smart: Rethinking Human Excellence in the Smart Machine Age,” author Katherine Ludwig and Darden School of Business professor Edward D. Hess hypothesized that empathy, sensitivity and humility will be crucial to success once AI takes over workplaces. The prospect of losing one’s job to a robot will force employees to collaborate in order to innovate and keep their company moving forward. To do so, they’ll have to stop focusing on themselves, listen to each other,

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appreciate the value that colleagues bring to the table and keep their own abilities in perspective (i.e. be humble.) Although humility is often mistaken for submissiveness, thus, a lack of intelligence, Ludwig and Hess defined it as “an accurate self-appraisal: acknowledging you can’t have all the answers, remaining open to new ideas, and committing yourself to lifelong learning.” Thinking too highly of your intelligence will be a disadvantage in the Smart Machine Age, because even Mensa members are no match for machine intelligence. Moreover, cognitive biases and closedmindedness will quash critical thinking — an important skill that computers are incapable of. With that in mind, if you’re going to school, changing careers or considering changing careers after reading this article, choose a job that entails making decisions, planning or caring for others. It will be harder for robots to replace those professions, Ludwig and Hess said. If, on the other hand, you’re determined to keep the job you have, Ludwig encouraged women who’ve been taught to be aggressive, assertive and confident to remain tough. “Just don’t mistake toughness with being cold, competitive, impersonal and business-like,” she said. I INDIANA MINORITY BUSINESS MAGAZINE

Formula for success

EXECUTIVE SHARES FOUNDATIONAL TIPS FOR ENTREPRENEURS

By Keshia McEntire N ORDER FOR NEW BUSINESS VENTURES TO run smoothly, it is essential for entrepreneurs and small-business owners to have well-laid plans and properly allocated funds. Fortunately, experts like Jim Nickens have insight into what can be done to get on the right track. Nickens spent more than 20 years in the banking industry before joining Indianapolisbased insurance brokerage firm InSource in 2011 as its national sales director. In Jim Nickens 2015, he was promoted to president of the company. Nickens is also a member of the Bank Insurance & Securities Association (BISA) Diversity Committee, an initiative that started two years ago as a way to cultivate conversations around inclusion. Nickens shares tips that will ensure the success of your next business venture.

Build a business plan

They say with no risks there is no reward, but successful entrepreneurs know it’s essential to be smart about the risks you take. While it’s easy to jump into the water and hope for the best, Nickens suggests having a clear picture of where you want to be in five years and exactly how you plan to get there. “The biggest financial mistake that I see business owners making is they do not build a substantial business plan. Starting up your own business is high risk. Unfortunately, if you don’t do the right planning, it becomes even riskier going forward,” said Nickens.

Meet with a mentor

Everyone has blind spots. That’s why Nickens says it’s so important to have a trusted advisor look over your plan before you take action. Indiana’s Small Business Administration is a great resource for budding entrepreneurs. “I absolutely think a mentor should look over their plan before they get started,” Nickens recommended. “A mentor, like one from the Small Business Administration, can review it first and offer a second set of eyes.”

Get your credit in shape

Bankruptcies, foreclosures and late or missed payments could scare lenders away from investing in your business. However, there are ways to get your credit score in shape quickly. Though not widely advertised and typically offered by smaller financial institutions, creditbuilder loans can help you build your credit score over a 20

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short period of time. With this type of loan, the money you borrow is deposited in an inaccessible savings account until the total is repaid. Many individuals’ credit scores often improve by more than 30 points in six months by doing this, putting them in a better position to receive help with capital. “The first thing you should do is make sure your credit is intact, so when you go to a bank or lending institution you are in the best position to get a loan,” Nickens said.

Think like a lender

Your credit score is not the only aspect investors and lenders will examine when considering helping to finance a business — they will want to know how stable your overall financial picture looks and how likely your business venture is to be successful. “Lenders look for industry experience. You need to make a compelling story that you have the skill set and the knowledge to make your venture successful,” Nickens said. “It’s not just your plan you are getting a loan on — it’s the whole financial picture.”

Minorities must be better

According to a Brookings Institution report titled “Minority and women entrepreneurs: Building capital, networks, and skills,” women and minority business owners have less access to external capital and rely more on personal capital when starting new business ventures. Because the median wealth of white households has been reported as 13 times that of Black households and 10 times that of Latino households, minorities often have less access to funding overall. That’s why Nickens feels that, in order to succeed, minority businesses need to hold themselves to a higher standard. “There are things I would teach a minority business owner that differ from what I would teach a caucasian business owner,” he said. “The biggest thing I would tell minority business owners is that there are no shortcuts. For minorities, the plan has to be better, in my opinion. It has to be well thought out, it has to be properly funded and there has to be a long-term commitment.”

Be ready for the long haul

Once you lay the foundation for a successful, thriving business, it’s not time to slow down and enjoy the fruits of your labor. “I see a lot of businesses fail because when they started their venture, they were not prepared to put in two years’ worth of time financially, mentally or spiritually,” Nickens said. “Sometimes they are (exhausted) after three to six months, and most businesses do not turn around in that short of a time frame. Be ready for the long haul.” I

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Taking care of business

10 FREE ONLINE RESOURCES FOR COMPANIES LARGE AND SMALL By Keshia McEntire

HETHER YOU ARE planning a new business, looking to improve an established company’s operations or working out the first steps of becoming an entrepreneur, keeping a company running smoothly can often become overwhelming. Thankfully, the internet is full of templates, tools, applications and resources to help your business thrive. Simplify things by taking advantage of these free online resources and start building the business you’ve always dreamed of.

rials, but many startup companies may not have the capital to hire a designer right away. Get creative and design your own high-quality graphics with Canva, a free online design program that uses pre-formatted templates to help users create everything from infographics, posters and menus to Facebook banners and Instagram posts. Visit canva.com to get started.

up to its reputation and earned rave reviews from pcmag.com and the New York Times. Slack is a group communication tool that allows teams to set up channels to have conversations, cutting down on unneeded emails and aiding in collaboration among large numbers of people. Files, images, PDFs, documents and spreadsheets can be dropped right into Slack and shared with other users, and previous conversations are searchable so users can easily find information. Slack also supports audio and video chats. Sign up at slack.com.

FOR SMALL BUSINESSES:

SCORE templates and tools SCORE, a nonprofit working to aid small businesses and entrepreneurs, has business planning, finance, sales, marketing and management templates and guides available online. Visitors can also request to chat with mentors online, over the phone or in person for free. Visit indianapolis.score.org for more information.

Google Drive Google Drive is basically a mobile Microsoft Office suite that is accessible online from any smartphone, tablet or computer. Users can invite colleagues to view, download and collaborate on files — no email addresses or compatible software required. In addition, Drive keeps all of your paperwork in order; snap photos of paper documents and Drive will store them as a PDF, or search keywords between multiple documents to find similar items. Drive has 15 gigabytes of free storage space and more available for a nominal fee. Learn more at google.com/drive.

Hootsuite In today’s world, having an active social media presence is key to building your brand, gaining new customers and keeping your current client base engaged. However, remembering to update a plethora of social media accounts daily can fall by the wayside when busy business owners are focused on handling the day-to-day operations of their company. Hootsuite is a tool that makes social media management quick and easy, allowing users to post to and monitor multiple social accounts from one dashboard and auto-schedule updates. Hootsuite also tracks social growth and engagement so users can learn what content their audience responds to the most. The free plan allows users to manage up to three social media profiles in one place, all with one password. Visit hootsuite.com for more information. Canva All business owners want professionally designed logos and graphics for their social media accounts and marketing matewww.IndianaMinorityBusinessMagazine.com

Yelp Twenty-six million people visit Yelp every month to rant, rave and review the efforts of local service providers. Business owners can see what customers are saying about them and get in on the conversation. Use Yelp to share useful information regarding your services and politely engage with any critics you might have. Visit yelp.com to get started. FOR BIGGER BUSINESSES:

Slack A resource that promises its users fewer meetings and emails is sure to gain a lot of attention, and this tool has lived THIRD QUARTER 2017

Expensify Keeping track of your company’s expenses can be a pain. With Expensify, reports are finished with one tap. Scan your receipt and Expensify will code and report the expense for you before finally auto-submitting it for approval. The basic plan, which includes 10 SmartScans per month, is free. Visit use.expensify.com for more information.

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FOR ENTREPRENEURS:

YouCanBook.me Entrepreneurs are eliminating back and forth negotiations by sharing their schedules and rates with clients and letting customers book directly into their calendar. This is perfect for stylists, mechanics, consultants and other appointment-based or pay-by-the-hour entrepreneurs. Users can post their booking grid to their Facebook page, personal website or email. The tool will integrate with their Google, Microsoft or iCloud calendar to help them keep track of their schedule, while sending clients reminders to make sure they show up on time. Get started by visiting YouCanBook.me.

Kickstarter Kickstarter helps artists, musicians, filmmakers, entrepreneurs, designers and other creators find the resources

they need to get their vision off the ground. Startups can launch a funding campaign with Kickstarter to collect donations toward the business. This service is free, but Kickstarter will take a small percentage if your campaign is fully funded. Start your fundraiser at Kickstarter.com. Google Analytics Track the impact of your marketing

r i v a t e

efforts with Google Analytics, a free analytics tool that tracks website traffic and helps users learn more about their audience. Once a visitor starts browsing your website, Google Analytics will examine their actions. The tool has a free option for individuals, startups and small businesses, and moderate pricing for larger companies. Sign up at analytics.google.com. I

a n k i n g

a Private Banker. a Personal aPProach. When you contact your private banker at The National Bank of Indianapolis, you won’t get tangled up in 800 numbers or phone trees. At the Indianapolis area’s largest locally owned national bank, you’ll enjoy direct access to the finest personal banking services available, with quick, competent and thorough private bankers. Responsive professionals like Andrea McGordon will do whatever it takes to meet and exceed your expectations. Call Andrea today at 317-261-0101. She’ll be happy to talk to you, in person.

Andrea McGordon Vice President, Private Banker NMLS #473858

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City Close-Up

Fort Wayne

FULL OF HEARTWARMING HOOSIER HOSPITALITY

Staff Report ORT WAYNE, THE STATE’S second largest city, is home to many attractions and experiences for visitors to enjoy. Located northeast of Indianapolis and just 50 miles from Michigan’s border, this metropolitan area is known for its big-city amenities and hometown appeal. Read on for tips on where to go and what to do while visiting.

DINE

J.K. O’Donnell’s Irish Ale House 121 W. Wayne St. Fort Wayne, IN 46802 jkodonnells.com Who knew you could experience the Emerald Isle without ever hopping the pond? J.K. O’Donnell’s features traditional Irish pub eats, nearly 100 beers and a collection of ciders, whiskeys, bourbons and more.

The Oyster Bar 1830 S. Calhoun St. Fort Wayne, IN 46802 fortwayneoysterbar.com Established in 1888, The Oyster Bar has been dubbed a “locals favorite” and “an innovator in the culinary arts” by USA Today. This Fort Wayne staple is known for legendary food and impeccable service. Bourbon Street Hideaway 135 Columbia St. W. Fort Wayne, IN 46802 bourbonstreethideaway.com If Cajun food is more your speed,

Bourbon Street may be the perfect spot for you. At the region’s only authentic New Orleans eatery, you’re sure to leave satisfied. In addition to many classic Southern dishes, diners can enjoy a wide range of signature cocktails, martinis and wine. Casa Ristorante Italiano Various locations casarestaurants.com Voted the top Italian dining option in Fort Wayne, the Casa family of restaurants has been family-owned and operated since 1977. Check out one of their four locations for dine-in or carryout service. Dash-In 814 S. Calhoun St. Fort Wayne, IN 46802 thedash-in.com Dubbed Fort Wayne’s largest craft beer bar, Dash-In features more than 23 varieties on tap. A host of modern classic dishes are made in-house, and most can be made gluten free or vegan. Breakfast, lunch, dinner, specialty coffee drinks and desserts are served, as well.

Fort Wayne’s Famous Coney Island 131 W. Main St. Fort Wayne, IN 46802 fortwaynesfamousconeyisland.com Nostalgia is abound at this old-school spot. This family-owned business opened in 1914 and has been serving the area for generations. It is estimated that a million hot dogs and 100,000 Cokes are served here each year! The 1950's era decor, spinning seats and porcelain

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tabletops complement the all-meat hamburgers, chili and Coney dogs. Be sure to wash it all down with a soda in the small vintage bottle.

LODGE

Don Hall’s Guest House 1313 W. Washington Center Road Fort Wayne, IN 46825 donhallsguesthouse.com Don Hall’s is the city’s only independent full-service hotel. A stay includes free dinner and breakfast, free WiFi, indoor and outdoor pools, fitness center, in-house laundry, full-service restaurant and lounge with entertainment plus plenty of hospitality/banquet rooms for any size party up to 500 people.

Beside Still Waters 18017 Devall Road Spencerville, IN 46788 besidestillwaterslogcabinretreat.com Sometimes we all need to get away for a little R&R. How about getting away to a restored 1850s log cabin nestled among 40 wooded acres on a scenic, private 8-acre pond? The cabin has a private bedroom with king bed, lofted bedroom with double bed and fully equipped kitchen for preparing your own meals. To add to the peaceful atmosphere, there is no TV, internet or phone.

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Oakwood Resort 702 E. Lake View Road Syracuse, IN 46567 oakwoodresort.com Oakwood, founded in 1893 as a permanent camp meeting ground for the purpose of spiritual edification and physical recreation, is now a waterfront hotel featuring 77 spacious rooms and luxury suites. It was also named Fort Wayne Readers’ Choice award winner for best hotel. The grounds also have a beach, tour boat and full-service Aveda salon/spa. If you’re in need of a bite to eat, check out The Pier Restaurant & Bar. located on-site. Potawatomi Inn Resort & Conference Center 6 Lane 100 A Lake James Angola, IN 46703 in.gov/dnr/parklake/inns/potawatomi/ Potawatomi, located in Pokagon State Park, overlooks Lake James. The inn has 138 guest rooms with two restaurants, indoor pool, game room, library, gift shop and 10,500 square feet of meeting space. Guests can also enjoy the Nature Center, horseback riding, seasonal toboggan and paved bike trail (rentals available).

EXPERIENCE

Fort Wayne Children’s Zoo 3411 Sherman Blvd. Fort Wayne, IN 46808 kidszoo.org Recently named “one of the top 10 in the nation” the Fort Wayne Children’s Zoo has fun the whole family can enjoy. Go and see the creatures of Africa, Australia and the Indonesian rain forest!

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Fort Wayne TinCaps Parkview Field 1301 Ewing St. Fort Wayne, Indiana 46802 tincaps.com Sports fans will be pleased to know that Fort Wayne has its own minor league baseball team. Take in a day of America’s favorite pastime at Parkview Field, located downtown. The entertainment is nice on the wallet as well with seats that start at just $5. Headwaters Park 333 S. Clinton St. Fort Wayne, IN 46802 fortwayneparks.org Fort Wayne is home to lots of outdoor attractions for those interested in nature, live music, great food and more. Headwaters Park features a free splash pad that’s open all summer long. Be sure to also check out VisitFortWayne.com/ festivals for a list of great events going on throughout the season.

museum, Science Central, is a place that makes learning an exciting experience for people of all ages. Be sure to check out RiverWorks Discovery, a nationally touring exhibition that entertains while informing visitors about the city’s inland waterways. Foellinger-Freimann Botanical Conservatory 1100 S. Calhoun St., Fort Wayne, IN 46802 botanicalconservatory.org What started as a shared vision between two friends — Helene Foellinger, publisher of the News-Sentinel, and Bill Sowers, a local attorney and trustee — is now known as “an oasis in the heart of downtown Fort Wayne.” The conservatory hosts four changing showcases each year, four gardens, and over 20,000 square feet of plant life. I

Science Central 1950 N. Clinton St. Fort Wayne, IN 46805 sciencecentral.org Fort Wayne’s children’s science

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Making men of character

Education & Training

WABASH COLLEGE BOASTS UNIQUE OFFERINGS, DIVERSE CAMPUS

Staff Report INCE ITS FOUNDING IN 1832, Wabash College in Crawfordsville, Indiana, has set out to “educate men to think critically, act responsibly, lead effectively, and live humanely.” The men-only institution, which is both private and secular, grants Bachelor of Arts degrees in 25 disciplines within the liberal arts. Indiana Minority Business Magazine had an opportunity to question President Gregory D. Hess about the college’s role in Indiana, its values and what’s in store for the future. Read on for insights from Hess.

IMBM: Having a diverse student body is listed among Wabash’s core values. How do school leaders define diversity and make it a reality on campus? Hess: Wabash College takes a holistic view of diversity, recognizing the unique contributions and voices that students of varied backgrounds and perspectives bring to form an exceptional residential academic community. For some specific examples, Wabash College has curricular and co-curricular programming that supports students of color that include the Malcolm X Institute for Black Studies (MXIBS), Unidos Por Sangre, Wabash Christian Men, Muslim Students Association, Sh’OUT and International Students Association. We also support a robust culture of public discourse throughout our classrooms and our Wabash Democracy and Public Discourse initiative. Another initiative is the Mellon Foundationfunded Wabash Liberal Arts Immersion Program (WLAIP), which supports about 30 students of color, first generation, and/or Pell eligible incoming freshmen each summer for a month to take a course and to prepare them and their families for the rigor and expectations of college life at Wabash. There are countless other examples. All-male colleges are increasingly rare. Could there come a time when

DIVERSITY ON CAMPUS For the incoming Class of 2021:

Domestic students of color — 28.1 percent (including Native Americans, multi-racial, and Hawaiian/Pacific Islanders) African-American — 10.2 percent Hispanic — 8.2 percent Asian — 7.4 percent International students — 7.8 percent Gregory D. Hess, President of Wabash College

First-generation college students: 27 percent Students eligible for Pell Grants: 29 percent

Wabash College becomes co-ed? Why or why not? Wabash College’s mission is to be THE Liberal Arts College for Men, and we don’t see changing our 185-yearold mission. Indeed, if you look at the emerging difference in educational outcomes of young men as compared to young women (young men are less likely to graduate high school, attend college and graduate from college), we believe that more young men — and their families — will see great value in our holistic educational approach. At Wabash, we combine a broad liberal arts education with our Gentleman’s Rule code of conduct, which we believe is an ideal place to start lives of purpose and meaning. In short, we see being THE College for Men to be an increasing advantage. What are the unique benefits and challenges of operating an all-male institution? What are the benefits and challenges for the student body? I would argue that our intimate classroom experience (average class size of 13), emphasis on brotherhood and our Gentleman’s Rule code of conduct are the distinctive elements of a Wabash education. Our educational environment is ideal for instilling in young men the 3R’s — responsibility, resilience and reflection — which is our real “secret sauce” and why our alumni are so suc-

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cessful personally and professionally. Plus, the women on our faculty, staff, Board of Trustees and Advisory Committees play key leadership roles at Wabash and make up a huge portion of our fan base (including moms and girlfriends). You’ll have to ask the students about what they see as the downside, but being at Wabash does not seem to slow down their weekend social lives. An area that we do discuss, however, is that our students don’t have female peers in the classroom, though Wabash men continue to be very successful in graduate and professional schools. What do you think the school’s role has been in Indiana’s educational landscape? How has it changed over time? Wabash College was founded in 1832 to educate the teachers and preachers on the country’s frontier. So, we have a long history of serving young men in Indiana, regardless of their financial circumstances. Twenty-seven percent of our incoming freshmen will be the first members of their families to earn a college degree; 29 percent qualify for federal Pell Grants based on family income. In that regard, very little has changed. However, today Wabash offers Liberal Arts Plus initiatives that allow students to apply their education to real world experiences, and we boast the nation’s No. 1-ranked alumni network and a top-10-ranked internship program. I

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Startup The Startup Ladies

WOMEN ENTREPRENEURS CONNECT THROUGH LOCAL ORGANIZATION By Terri Horvath

ESTING PHASE? DONE. BUILDING PHASE? Check. Now, The Startup Ladies is moving into the next evolution, which is the membership model. This summer, founder and CEO Kristen Cooper will announce membership fees for entrepreneurs looking to the networking group for the connections to help start or build their own companies. She began working toward this goal in 2014. Since then, The Startup Ladies has grown into a diverse network of women-owned businesses in Indiana. Cooper founded the organization to “identify, educate, connect and increase investment in women entrepreneurs starting up and scaling business.” The company functions as a connecting agency between experienced executives and beginning entrepreneurs. She accomplishes her goal through monthly meetings and bimonthly Startup Study Halls. Each event provides the means to learn and network. Many are held in the Fishers area where Cooper has her headquarters. The meetings tend to emphasize relationship building, while the study halls primarily focus on the means for growing. Cooper emphasizes that novices along with veterans come to enhance their network, knowledge and skills. This also applies to the investors. Kristen Cooper “We want to grow the opportunities that the average Jane and Joe have to become investors, and to connect these funders to startup owners,” she said. “This includes more experienced business owners who want to understand how to scale up their companies.” Like many entrepreneurs, Cooper built her fledgling group while still holding down a full-time job with a different company. Her effort was rewarded when she was named one of the Indianapolis Business Journal’s Women of Influence in 2016 for her work as founder of The Startup Ladies and vice president of operations and corporate develop-

ment at Sticksnleaves. Cooper started her professional journey in Bethlehem, Pennsylvania. She received her degree in communications from Penn State. Job opportunities cropped up at the University of California, Santa Barbara, where she served as director of annual giving and director of development. A move to Indiana brought other opportunities with Butler University, Riverview Hospital Foundation and the Indianapolis Chamber of Commerce. Entrepreneurship beckoned in 2014 when Cooper developed her own software, which ultimately didn’t make it to the launch pad. But that knowledge was applied successfully at Sticksnleaves, which helps develop products primarily for entrepreneurs and established companies using high technology. The idea for The Startup Ladies came when she ran into another female entrepreneur in the ladies room at Launch Fishers. A conversation ensued, ending with the idea for further discussion with other women in business. She found that women wanted and needed information on starting and building their companies. Plus, they shared similar challenges, such as working two jobs and raising a family. Any issue related to business is fair game at The Startup Ladies. Cooper emphasized she wants members to know the group’s events are open and safe for both women and men. She sees diversity as a competitive advantage in all businesses. “One of my goals is to grow the number of diverse women in the organization,” said Cooper. “We want them to know that there is safe space and a community of people who can relate to the same problems and to get investors connected to them.” The first step is a visit to The Startup Ladies. Find more at thestartupladies.org. I

Startup features companies that have been in operation for one to three years. To have your company considered for a feature, please email newsroom@indyrecorder.com with the name of your company, contact information, a short description of your product or service and a link to your website. 26

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Blind recruitment

Tech Talk

INTERVIEWERS OPEN THEIR EYES TO BLIND RECRUITMENT

By Terri Horvath JOB APPLICANT WITH THE first name James is more likely to be hired than one named Jamal. A 32-year-old has a better chance at employment than a 52-year-old. One living in a tonier neighborhood than another also has higher odds. Gender, race, place of education … these are types of labels that lead, either consciously or subconsciously, toward bias in hiring practices. To help combat any prejudice and to add diversity to the workplace, companies now employ a practice called “blind recruitment.” This technique removes all the personally identifiable data from an applicant’s resume, including name, gender, age, place of education and other labels. The idea is to focus strictly on skill sets for a position, said Misty Resendez, a consultant with Indianapolis-based InvigorateHR. “It eliminates some of the bias and adds diversity in the interview process,” Resendez added. Blind recruitment has been growing steadily in popularity among the nation’s employers. The technique was initiated after a series of studies showed that job hunters with ethnic names had to submit 50 percent more resumes before they got a response compared with their counterparts with caucasian-sounding names. The

idea of blind recruitment is to allow applicants with the same skill set to be evaluated equally. The process benefits many applicants. For the companies using blind recruitment, they also benefit with the probability of gaining a more diverse workforce, which has shown to help businesses overall. “From research, it is clear that a more diverse workforce resembles your customer base more accurately,” said Azmat Mohammed, director general of the Institute of Recruiters. “It allows for different ideas from different backgrounds. Bottom line, it is good for a business. A more diverse workforce makes more money, they’re more profitable, they’re more harmonious in terms of being a team, so the benefits are all there.” But blind recruitment also has its drawbacks for a company. “It could lengthen the hiring process,” said Resendez. “For example, when an opening occurs in a company, you usually want to fill it as quickly as possible. With blind recruitment, HR has to redact the resume, adding another step. Unless you have the software to do that, someone in HR has to do that manually and then turn it over to the interviewer. That takes time.” Resendez added that implementing

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the practice with the single goal to increase diversity isn’t a good idea either. “You want any new hire to feel that he or she adds value to company.” Otherwise, she said, you create an uncomfortable atmosphere for a new hire, leading to dissatisfaction. In addition, other members of the team may not be as readily accepting of the new hire as they might have been otherwise. Blind recruitment also doesn’t remove the entire possibility of bias in the interview process. At some point, the interviewer and the applicant meet. A new hire doesn’t remain a “blind” choice. So, how does overcoming bias figure in at this point? “Overall, blind recruitment is just one of the tools in a mix of best practices to diversify the workforce,” said Resendez. “You have to prepare to diversify and have training to overcome bias. Another option is to have a team, not just one manager, interview applicants. Some companies then make the team accountable (for) its decision.” One basic point to emphasize in instituting blind recruitment is that everyone has bias. “It’s human nature — it’s how people are wired,” said Mohammed. “That’s the issue that management and staff need to understand. It’s what blind recruitment is designed to help overcome.” I

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Hoosier Marketplace Hoosier made

FIVE PRODUCTS TO MAKE YOU PROUD TO BE A HOOSIER

Endangered Species Chocolate, headquartered in Indianapolis, offers the first American-made chocolate using fully traceable cocoa from West Africa. In addition to using ethically sourced ingredients to support farmers and protect species, the company donates 10 percent of its proceeds — or a minimum of $10,000 annually — to partner organizations dedicated to conservation. Enjoy a full line of chocolate bars, barks, bites and spreads, with flavors ranging from classic, like dark chocolate with caramel and sea salt, to unexpected, like dark chocolate with cinnamon, cayenne and cherries. Learn more at chocolatebar.com. “A loveable way to learn and play” with newborns and toddlers, Edwin the Duck is the award-winning, app-connected “smart duck” kids will love. Created by pi lab in Carmel, Indiana, Edwin is a nightlight, a bath water thermometer, a bath-time toy, a Bluetooth speaker, an interactive storyteller and a leader of original sing-along songs. Kiddos can tap, tilt and toss Edwin to play interactive and educational games on a phone or tablet without ever touching the screen. Parents can use their mobile device to adjust Edwin’s nightlight and play soothing sounds for baby without even entering the room. Find Edwin at edwintheduck.com. For more than 50 years, Diamond Craft Cookware has offered high-quality skillets, pans and more to the discerning home chef. Diamond Craft’s products feature sevenlayer construction for unrivaled efficiency and durability and a moisture seal to lock in flavor, nutrients and aroma. Lock-in lid storage means never having to dig for a pan’s cover, and ergonomic, cool-grip handles are designed with comfort in mind. The Vita-Seal 3 system whistles when food reaches the proper cooking temperature, vents to release vapor and locks to retain moisture. More details about the Indianapolis-based company are available at diamondcraft.com. What started with a young Amish couple selling preservative-free baked goods from their front porch in 2001 is now a popular franchise with locations across northern Indiana and a farmers market following in Illinois. Rise ’n Roll Bakery & Deli, headquartered in Middlebury, Indiana, promises wholesome, scratch-made goodness with each bite. Though the bakery is most famous for their melt-in-your-mouth cinnamon caramel doughnuts, customers can also find an extensive selection of pies, muffins, rolls, bread and cookies. Deli offerings include breakfast dishes like biscuits and gravy and several lunch options, and the company also sells a line of pantry staples including coffee, jam, pancake mixes, noodles, salsa and more. See the full line of products at risenroll.com. Bridgeton Mill in Bridgeton, Indiana, boasts a reputation as the oldest continually operating mill in the state. The mill’s offerings include flours, grits, cornmeal, cereal, fish batter and mixes for cornbread, pancakes and muffins, among other items. All items are 100-percent whole grain and ground fresh at the mill with 200-year-old French Burr grindstones, and many of the original recipes are still in use. Bridgeton products are hand mixed and bagged on-site, and they’re made from high-quality ingredients including hard wheat from Montana, buckwheat from northern Indiana, popcorn from Illinois, blue corn from Missouri, red corn from southern Mexico and purple corn native to South America. To learn more about this historic business, visit bridgetonmill.com. I To have your product or service considered for inclusion in “Hoosier Marketplace,” please email newsroom@indyrecorder.com with the name of your company, contact information, a short description and a link to your Website. Only products and services for which images can be provided will be considered. 28

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Skill Set

What’s your time worth? HOW TO ESTABLISH A FAIR FREELANCE RATE

By Erica Pierce HH, THE WONDERFUL world of freelance. You can be contracted, selective in regards to clientele and the independence can be rewarding. Of course with the positives, come the negatives, especially when it comes to making it make sense (and cents). There are many questions that you must ask yourself, whether you’re just breaking into freelance or are a bit more “seasoned.” How many hours do you want to work weekly? Daily? What is your desired annual income? With this income, how do you intend on being paid — by the hour, daily, weekly, monthly or per project? This is where it gets a tad bit more difficult. Doable, but difficult. Here are a few tips on how to evaluate your worth, determine your rate and conduct profitable client negotiations.

YOUR NETWORK DETERMINES YOUR NET WORTH

This statement holds true in a variety of

situations, but especially when it comes to being a freelance worker. No matter the field, you ultimately have the power to choose what type of clientele you work with, essentially yielding more or less income. If you work with businesses and individuals with lower budgets, you can certainly expect lower pay than those with increased ones. It’s perfectly OK (and acceptable) to be selective. Charge based on your worth. This is when you have to ask, what type of product do you deliver? You can’t expect that millionaire lifestyle based on mediocre work. Your work should speak for itself and your rate.

WHAT SHOULD MY FREELANCE RATE BE?

This question is one that comes to mind often, especially when first starting out. The downside to this is, the answer varies on an individual basis and under varied circumstances. How many projects do you want to take on? How much time do you want to spend working? Will this

result in your desired annual income? Double Your Freelancing provides muchneeded insight. This is actually a wonderful and user-friendly way to assist with your financial goals. With their calculator, you’re able to determine how much to charge to reach your goals. You’ll be able to assess what and how to charge.

HOW TO EFFECTIVELY NEGOTIATE CLIENTELE BUDGETS

The reality is, every client is different (as are their budgets). Many freelancers base their pricing on what others are charging. One should use Socratic questioning when dealing with new clients. This is simply a form of more disciplined and systematic questioning. Many freelancers miss the big picture. It is imperative to understand how your work or service can fit into a client’s budget. Having an open dialogue, yet providing solutions backed by critical thinking on how to be an investment to your client is vital. I

Online

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Work Style

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Substance and Style Opposite page: Deb Hearn Smith (left), CEO of Girl Scouts of Central Indiana and Deb Hallberg, business development manager for Barnes & Thornburg LLC, are forces to be reckoned with in their respective fields. In addition to being inspirational women of substance, they showcase here that style is a part of their repertoires.

Cranberry is a tone that works across seasons. Pinstriped linen trousers and soft cape complement well when paired with a red-hued shoe and bold gold accessories. (Clothing: Lafayette and Theory Accessories/Shoes: stylistâ&#x20AC;&#x2122;s collection) www.IndianaMinorityBusinessMagazine.com

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Peek-a-boo pants give a variety of options to the wearer. Snap or unsnap a few buttons to give off the desired look. A fun patterned blouse with fluttery sleeves is a great addition. (Clothing: Alice + Olivia and Theory Accessories/ Shoes: stylistâ&#x20AC;&#x2122;s collection)

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A neutral-toned sheath with bronze accents provides the perfect base to this safari-inspired top. (Clothing: K&G Fashions)

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Be cool and colorful in colors that play well with one another, like varying shades of blue and yellow. A structured jacket atop lighter fabrics helps to create a look that is both chic and comfortable. (Clothing: K&G Fashions)

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Photo shoot coordinators: Ebony Marie Chappel and Amber Sapenter Stylist: Shyra Ely-Gash, Styles By M.E. Lead photographer: Jay Goldz Assistant photographer: Mike Harris Videographer: Greg Buck Makeup artist: Stasia Berry Special thanks to: Geffrey Yabes, K&G Fashions, Saks Fifth Avenue, Tea’s Me Café and The Hatch www.IndianaMinorityBusinessMagazine.com

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INDIANA MINORITY BUSINESS MAGAZINE

On the Scene

HAPPENINGS AROUND THE HOOSIER STATE

Indy mayor hosts Celebration of Diversity Awards

Greater Greenwood Chamber’s Annual Celebration

The greater Greenwood Chamber, a business membership organization that provides associates with networking and educational opportunities, recently honored five outstanding companies at their Annual Chamber Celebration. In this picture, board officers Christine Alfery (left) and Tom Vander Luitgaren (far right) present the “Salute Award” to representatives of Radwell International, Indiana Branch.

Mayor Joe Hogsett (left) joined the Greater Indianapolis Progress Committee (GIPC) to host the 16th annual Celebration of Diversity Awards. Close to 800 people attended and, for the first time, the event raised funds for Project Indy, Hogsett’s summer youth employment initiative. Jeanette Jones (center), the recipient of the Leadership Award, is the VP of Human Resources for Mays Chemical Company. David Hampton is the deputy mayor of neighborhood engagement, appointed by Hogsett in January of 2016. Hampton also serves as senior pastor of Light of the World Christian Church.

Local student is a Braille Challenge Finalist Greater Greenwood Chamber members Karen Brandon of My Marketing Gals, Cindy Hiland-McNalley of MacLand Servpro and Carole Beasley of Dream Destinations Travel enjoy a drink at the Annual Chamber Celebration

Ian Receveur from Georgetown, Indiana, attends Indiana School for the Blind and was a finalist in the Braille Challenge. The Braille Challenge, hosted by the Braille Institute, is the only national reading and writing challenge for students who are visually impaired.

Indianapolis nonprofit supports Jackie Robinson Museum

Strada Education Network trustee Ernest Newborn II (second left) and Strada Education Senior Vice President Daryl Graham (third left) join Rachel Robinson (center), widow of baseball star Jackie Robinson and other dignitaries for the April 27 groundbreaking of the Jackie Robinson Museum in New York City. 36

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Girl Scouts welcome new board members

The Girl Scouts of Central Indiana recently welcomed new board members to their ranks. From educators to attorneys, board positions were filled by individuals from different communities in central Indiana.

New businesses open in Gary’s Miller neighborhood

Ben Watkins, 10, is hard at work at Big Ben’s Bodacious Barbecue & Deli, which is owned by his parents. Big Ben’s is one of the newest additions to Gary’s artsy Miller neighborhood, which has seen roughly a dozen new businesses open during the past two years. New businesses also include Wonderland Stained Glass, Godwin Realty Company and Painted Board Studio. Girl Scouts CEO, Deb Hearn Smith (right) presents troop leader Meredith McWilliams (left) with a certificate.

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Find opportunities to take Indy into the future By Lesley Gordon

When I first applied for the Indianapolis Recorder scholarship for Opportunity Indianapolis, I was unsure if I was the intended audience. As someone who was born and raised in Indy, active in my community and a former city employee, I expected to hear refreshers of the same old information. While there were plenty of those, they were neatly tucked away in a program of fantastic speakers and resources that engaged a room full of the Indy melting pot. New arrivals and international transplants greeted me when I arrived. I typically know a face or two in these settings; it’s Indy, right? It’s the little big city. I was pleasantly surprised to see a room full of new faces. Network flex. Opportunity Indianapolis (OI) is aptly named, as our city is uniquely positioned to welcome and foster new ideas and cultural trends, if you put the work in. OI helps you understand who has done the work, who needs the work and how you can step up to join the work. I sat in the gym where I attended Indy Parks Summer Day Camp, filled with hometown nostalgia, all while I listened to some of the challenges Indy is facing with food access. We have these amazing neighborhood identities that are rich with front porch stories, but we still need to figure out how to make sure quality food is available for everyone. We are the destination city for conventions and sporting events, by design and hard work, yet a third of our youth live in poverty and don’t have a consistent

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resource to healthy meals. I am a leader when it comes to telling people why I love Indy. My social media is littered with all the reasons I will continue to live, work and play in Indy. OI emphasizes Indy’s strengths but also enlightens the group to look at some of our challenges from unique perspectives and to make connections on service opportunities. Indy’s lack of investment in the arts was an area that piqued my interest. Most are aware of the problems Indy is facing with education, crime and food access, but who is saying we have an art problem? After listening to the advocacy mission for the Arts Council, it’s easy to connect the dots and see that the lack of investment around art is impacting our communities negatively. I highlighted that we have an education problem. Let me clarify. Our communities’ value and appreciation for education is a problem. After listening closely to Indianapolis Public Schools’ plans for the future and the 3-E (enroll, enlist, employ) approach to education, I know there is strong leadership in place, people looking at the issues and a conscious effort to work with the neighborhoods to address them. My child is young, but my husband and I thought very hard about our son’s education before we bought our house in the city. Indy has quality schools and teachers, but it has to be the mission of the entire city to make them available to everyone. It’s not just the problem of the impov-

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erished neighborhood; it’s the entire city’s issue to lift up. After participating in the Opportunity Indianapolis program, I feel ready to join our community leaders in doing my part to take Indy into the future. I encourage you to join OI and to find your place in giving back to our community, as well. OI did a great job of making sure new and old residents of the city have valuable contacts and perspective to bring fresh ideas to tackle these challenges. My goal is to lead by example in a city I love and take advantage of programs like Opportunity Indianapolis. I was feeling a little out of touch after having my first child and needed this program to help me realize I can still connect with my community. Thank you, Indianapolis Recorder, for the chance to make these connections and continue to increase my civic engagement. Lesley Gordon was born and raised in Indianapolis. After attending Indiana University, Lesley and her husband planted roots in Indy and enjoy riding their bikes and eating their way around the city. Lesley is very active in her community through volunteering for various nonprofits and sitting on the Freewheelin’ Community Bikes and Indy Hub board of directors. Professionally, Lesley has spent the majority of her career in the public sector implementing public relations and marketing strategy solutions. Follow her Indy adventures on Instagram @ supalesmalonegordon.

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How to set goals you can achieve By Darrell Brown

At the start of each new year, many of us plan our goals for the coming year. You remember: I will lose 20 pounds, I will start exercising four days a week, I will give up sweets, or I will plan a trip abroad. So how many people truly set these goals? And how many will follow through? Australian author and entrepreneur Leonie Dawson says only about 20 percent of people set goals, meaning 80 percent don’t set goals at all. On her website, Dawson explains that of the 20 percent of people who set goals, only 4 percent take the time to write them down and only 1 percent write them down and regularly review them. Why should we even attempt to set goals in the first place? Because it motivates us to achieve them. Think of the glory of running that marathon, getting a promotion, making a sports team or making the final payment on our car or home. Achieving a personal goal gives us confidence that we can achieve anything we set our minds to. Goal setting is also a powerful way to motivate yourself to do something you might not normally do. We set one-year, five-year and even lifetime goals in such areas as career, education, finances, family, health and community service, to name a few. One way of making personal goals more achievable is to be SMART. It’s a concept developed by George T. Doran in 1981 that has had plenty of variations over the years. SMART goals are written using the following guidelines: 40

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S — Specific M — Measurable A — Attainable R — Relevant T — Timely People, as well as businesses, have found SMART to be a valuable and powerful tool. A goal to lose 20 pounds is specific. Can you attain that goal? Yes, you can! Is it relevant? Certainly to you, it is. Is there a way we can measure it? Yes, if you put a number to it — such as I will lose 20 pounds in six months. Your goals will be SMART if you can measure them, track them and achieve them in a reasonable amount of time. “To achieve a major goal, first tackle a few small ones,” wrote Art Markman in a Feb. 24, 2017, Harvard Business Review article. Markman, a professor at the University of Texas at Austin, says “to achieve a large-scale goal for the first time, it is best to work your way up through more-manageable projects.” Markman recommends shortening the learning cycle by first tackling a smaller project and getting feedback at that time. The goals that work best usually conform to personal attributes or characteristics. In their book, Organizational Behavior, Don Hellriegel and John W. Slocum explain that goals should be difficult and challenging to achieve — but not impossible to accomplish. Goals should be clear and easily understood by all involved. When we set our personal goals, we know what is expected of us. When we set goals in business, all employees should know what is THIRD QUARTER 2017

How SMART are you?

S — Specific M — Measurable A — Attainable R — Relevant T — Timely expected of them. When it comes to setting business goals, some of us will be resistant. Resistance can be overcome by providing rewards and incentives. As you increase the number of goals you set, so will you increase acceptance and accomplishments. When individuals fail to meet a goal, negative consequences usually result, but when individuals successfully meet a goal, they become more confident and successful. They perform better and take pride in the achievement of those successes. Achieving goals can yield very beneficial results for both individuals and businesses. Today I challenge you: Set goals, write them down and work to achieve them. Be motivated through the journey. It’ll not only give you confidence, but it’ll also make you better. Darrell Brown, Ph.D., is a clinical associate professor of management and director of diversity at Indiana University Kelley School of Business Indianapolis. www.IndianaMinorityBusinessMagazine.com

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