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Exploring the Fusion of Pop Culture and Art

New Delhi, July 17 (IANSlife) The symbiotic relationship between popular culture and art has long served as a wellspring of inspiration and influence for artists worldwide. By seamlessly weaving together famous iconic symbols, renowned celebrities, and mass media references, artists are able to captivate a broader audience while offering insightful commentary on contemporary issues. This profound connection not only provides a shared language and visual vocabulary, but also fosters a deeper understanding of the artwork. In celebration of the enduring influence of popular culture on art, the upcoming 'Masterpieces & Editions' auction showcases a curated selection of works by international artists. These remarkable pieces reflect the multifaceted ways in which popular culture has inspired and shaped artistic expression across different mediums.

THE SPRING AT EVIAN (Perrier) by Salvador Dali´ Salvador Dalí, renowned for his thought-provoking and surreal art, was also a pioneer in understanding the impact of mass media after the war. He embraced the changing role of artists and ventured into commercial endeavors, crafting captivating advertisements, posters, and visual designs. Collaborating with various brands, Dalí's innovative thinking and artistic talent produced visually stunning works infused with unconventional symbolism and intricate details. One such creation is 'The Spring At Evian' (Perrier), a 1968 model for a Perrier water advertisement. Executed with ink and collage on gilt paper, the composition features strategically placed, vividly colored figurative cutouts that capture attention. The use of vibrant hues like purple, blue, red, and black further heightens the surreal ambiance of the piece.

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LINCOLN CENTER TICKET (Ed : 500) by Andy Warhol

Andy Warhol, an iconic figure of the Retro Era, lives on through his unique, quirky art. He revolutionised the art world by exploring consumerism, mass production, and celebrity culture, pushing the boundaries of traditional art. The 'Masterpieces & Editions' Auction will feature four of Warhol's works, including a poster he made for the Fifth New York Film Festival in 1967. This vibrant piece showcases colourful floral designs and black text, created through a screen printing process.

JACQUELINE KENNEDY III (JACKIE III) 15 (Ed :19/200) by Andy Warhol

The captivating artworks of Andy Warhol, commonly referred to as his Death and Disaster pieces, garnered immense recognition. Among them, this particular piece draws its essence from the mournful occasion of Jackie Kennedy's presence at her husband's presidential funeral. Warhol found inspiration for these screenprints in press photographs he collected during the aftermath of President John F. Kennedy's assassination.

(Sneha Gautam, Senior Vice President, Client Relations, AstaGuru Auction House)

Suneet Varma’s romance with fashion

Suneet shares, "India has had a century-old love affair with couture, which is made-tomeasure for pure pleasure. There is no denying the luxurious indulgence of precious finery, the magical beauty of one-off embellished wedding attire, and the sparkle of personalised jewels that are designed to match.”

An evening of stardom at Manish Malhotra’s Bridal Couture show

Celebrities arrive in style for the trendsetter’s show

New Delhi, July 27 (IANSlife) Its no surprise that Suneet Varma is a bridal favourite, and his latest collection at FDCI Hyundai India Couture Week in association with Reliance Brands very much plays to his strength.

Feminine, flirtatious, sexy and everything you'd want to be during the run up to your wedding, was on his runway. 'Mogra' draws inspiration from the incredible traditional motifs and embroideries found in the decorative arts of India. Varma revisits the traditional techniques and crafts that have made Indian embroideries a worldwide celebration, while infusing a modern and fresh twist.

Varma's sari blouses and cholis have always made headlines for their daring necklines, sexy styles and burlesque silhouettes. Team them with his sequin saris or elegant lehengas and you have a winning fashion moment.

Speaking about the collection,

The collection featured large abstract-shaped mirrors adorned with multi-coloured thread embroidery, offering a contemporary take on bridal wear. The glamorous lehengas, with off-shoulder blouses, exaggerated shoulders and short jackets, showcase dark shades of midnight blue and burgundy, complemented by silver accents. Draped skirts worn with capes and ruffled organza shirts paired with high-waisted palazzo pants complete the ensemble.

( IANSlife can be contacted at ianslife@ians.in)

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