Online Shopping Today The Bedrock of Most Businesses
The concept of online shopping has matured today and forms the bedrock of most businesses. Whether it is products or services all form part of the way in which people interact today such as banking, travel, entertainment, shopping, all form part of the chain. With the dotcom bust in 2000, virtual business model had become a suspect and it was felt that the use of Internet would be limited to information exchange. However, the markets in western countries bounced back and today online shopping forms a significant part of the total trade in countries like US and Europe and online shopping in India is fast catching up. Several factors have contributed to this phenomenon, such as greater Internet penetration, fall in prices of hardware, fall in the price of Internet communication, development of better and more reliable technologies, and increased awareness among user. According to a survey, “Online shopping is growing in popularity, as consumers realize the convenience and ease of shopping online. Interestingly, among all the markets surveyed, India is the only one where the 18-29 year age group has the highest average spend on online shopping�. Online shopping has changed into a flat world business. It has brought the world closer, you no longer need to pine for products that your relative abroad has and you can order the same online and have it delivered at your doorstep. People who used to do online shopping only for goods and services that were unavailable in the country, are shopping online for things that can be easily secured in their neighborhood. Numerous ecommerce analysts and researchers are of opinion, that online shopping has the potential to reach about $100 billion or more in the forthcoming years. Before shopping online, people do a lot of comparison-shopping. The easy access to information online about services and products makes the customers an expert. The most searched products online are for clothes (28.4%) and consumer electronics (27.1%). This, of course, is not a complete surprise, since most manufacturers and stores have web stores attached to their websites. Online shopping provides a number of advantages like 24 hours shopping, wherein you can surf through the products, compare them and get the best deals. This does not require going to different shops, as you get rich product availability and specifications sitting right at your home. You can buy books online, latest mobile phones, amazing stylish clothes online and more. You get huge discounts sometimes as much as 60 to 70% apart from free shipping for selected items thereby attracting the well informed customers to give it a go. Most Indian shopping websites offer the option of cash on delivery, giving comfort to many shoppers who can try their hand at buying products online. You can now ship gifts to your loved ones around the world for a small price or sometimes free. Online shopping in India is here to stay and if you have not yet had an experience of online shopping, do it today. Know More : clothes online , Online shopping