Women’s Wear for the Diva of Today

Women’s Wear for the Diva of Today Women have an uncanny eye for clothes. Very rarely would one come across a woman who is shabbily dresses although you would find many men who would be shabby dressers. Today’s woman is fashion conscious and likes to dress according to the occasion and place. Their clothes reflect their style and gives expression to their taste and their innate sensibilities.

They demand the best and are not satisfied with run of the mill design. This has led to the fashion industry gearing up to suit the sensibilities of the diva of today. The demand for creative and fashionable clothes has hit the Indian market with several designer labels and brands available in the women’s wear section. Socio-economic and professional status of women has brought about a change in the way the fashion industry is looking at women’s wear. Keeping in mind the ever-changing demands and preferences of women, the woman’s fashion Industry in India that was highly fragmented is becoming competitive and competing with known foreign brands to have a slice of the pie.

Women are no longer cost conscious they want the best today and do not shy away from investing in a go0d dress from a designer label. These fashion-savvy women are turning to online clothes shopping to find the latest fashionable clothes from known brands abroad.

In India also online shopping portals are growing day-by-day with the influx of International brands and local one’s too. The apparel business in India is growing, and the women’s wear segment is turning into a lucrative and evolving market. You can buy the best in women’s clothing and baby clothes right from sarees, salwar kameez to kurti’s in the traditional segment to trousers, shirts, skirts, dresses in the western wear section According to a study by RNCO, a leading industry research and consultancy firm, “the Indian ladies wear industry that is worth Rs. 540 billion already is likely to grow at the rate of more than 11 % during 2012-2015.” The study was on the basis of feasible market trends, demographics, consumer behavior, spending patterns and comparisons among western wear, ethnic wear and fashion accessories.

With metro cities have a number of women’s wear brands available that is lacking in smaller cities opening a huge opportunity for online shopping websites to aggressively position themselves and offer the best brands and labels both international and indigenous at competitive price!

According to a research by Technopak Advisors (2011), the online apparel category continues to rule the list of high performers in e-commerce.

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