Lookbook Indica Mangat by Indica Mangat

LOOKBOOK

IN DICA M A NGAT / DESIGNER

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

This book is dedicated to my family who have supported everything I have ever wanted to do, believed in me and encouraged me every step of the way.

006 / 0 0 7

SEVEN LOOKS

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

LOOK 1 / BR A ND NEW 10 LOOK 2 / NOSTALGIC CON NECTIONS 36 LOOK 3 / AS SIMPLE AS BLACK AND WHITE 50 LOOK 4 / GET TOGETHER 72 LOOK 5 / AT THE FOREFRONT 84 LOOK 6 / BIG FIGURE 102 LOOK 7 / THE DREAM TE A M 114

008 / 0 0 9

LOOK Nยบ ONE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

BR A N D N E W / The objective of this assignment was to redesign a new identity for an existing company complete with a brand guidelines book and application system. Zara is one of t he w orld’s largest appa rel retailers, but n e eded a n iconic logo to match the c onte m porary and cutting edge fashion it sells. Based on m od er n a rchitecture and clean lines the new logo showcases a serif ‘Z’ in negative form w hich can be repeated to make p atterns on m e rch a ndise as well as broken down into si m ple triangles that make the secondary graphics. The new logo along with s uppor ting secondary graphics were created to elevate Zara from a fast fashion retailer to a sophisticated and recognizable high-end fashion label.

01 0 / 011

SE M ESTER / FA L L 2012

A RT DIR ECTION / INDICA MANGAT

T YPE FACES / U NIVE RS IR M A

M O DELS / T A N Y A K AUSHIK J A GP R AT A P B R A R

K EY WOR DS / MODER N MINI M A L PHOTOGR A PHY / MOURYA DANDU

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / IDENTITY 2

I N S T R U C T O R / T ODD HE DG PE T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

012 / 01 3

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC T OR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC T OR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC T OR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

018 / 01 9

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC T OR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

020 / 0 2 1

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC T OR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

02 2 / 0 2 3

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC TOR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

02 4 / 0 2 5

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC TOR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

026 / 0 2 7

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC TOR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

028 / 0 2 9

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC TOR / T ODD H EDG P E T H

/MAN

/NEW THIS WEEK

/PEOPLE

/KIDS STUDIO

/ZARA HOME

/LOOKBOOK

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

PEOPLE

/NEW THIS WEEK /WOMAN COATS KNITWEAR BLAZERS JEANS DRESSES /MAN /KIDS /APPS /CAMPAIGN

KIDS STUDIO

030 / 03 1

LOOKBOOK

ZARA HOME

LOOK 0 1 / Z A R A R E B R A N D

C O U R S E / IDE N TI T Y 2

I NS T RU C TOR / T OD D H E DG PE T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

03 2 / 03 3

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC TOR / T ODD H EDG P E T H

I NDIC A M A NG AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

034 / 03 5

L OOK 0 1 / Z A R A R E B R A N D

C O U R S E / ID E N TI T Y 2

I NST RUC TOR / T ODD H EDG P E T H

LOOK Nยบ TWO

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

N O S T A L G I C C O N N E C T I O N S / The objective of this assignment was to select a paper line and promote it with a specific concept in the form of a book and other deliverables. The paper line I chose was Connection by New Leaf Paper. M y concept is memory through the senses. We have all felt a sense of nostalgia at some point in our everyday life through our senses. Perfume, food or even a song can conjure up emotions and become an instant connection to our past. This book is a collection of personal photographs and thoughts and a reminder of random objects and a few places that have made me stop and momentarily reconnect with some very happy times I have had.

036 / 0 3 7

SE M ESTER / SPRING 2012 TYPEFACES / LUCIDA SA NS TYPE W RITER AKZIDENZ GROTESK PERPET U A K EY WOR DS / NOSTA LGIC PLAYFUL SENTIMENT AL

L OOK 0 2 / P A P E R P R O M OT I O N B O O K

C OUR S E / T Y P OGR A PH Y 3

I NS T RU C T OR / AR IEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

0 3 8 / 0 39

L OOK 0 2 / PA P E R P R O M OT I O N B O O K

C OUR S E / T Y P OGR APH Y 3

I N S T R U C T O R / AR IE L G R EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

040 / 0 41

L OOK 0 2 / PA P E R P R O M OT I O N B O O K

C OUR S E / T Y P OGR APH Y 3

I N S T R U C T O R / AR IE L G R EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O O K

042 / 04 3

L OOK 0 2 / PA P E R P R O M O T I O N B O O K

C OUR S E / T Y P OGR APH Y 3

I N S T R U C T O R / AR IE L G R EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

0 44 / 0 45

L OOK 0 2 / PA P E R P R O M O T I O N B O O K

C OUR S E / T Y P OGR APH Y 3

I NS T RU C T OR / AR IEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

046 / 047

L OOK 0 2 / PA P E R P R O M O T I O N B O O K

C OUR S E / T Y P OGR APH Y 3

I NS T RU C T OR / AR IEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

048 / 0 4 9

L OOK 0 2 / PA P E R P R O M O T I O N B O O K

C OUR S E / T Y P OGR APH Y 3

I NS T RU C T OR / AR IEL GR EY

LOOK Nยบ THREE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

A S S I M P L E A S B L A C K A N D W H I T E / Lucca Deli is a fa mily o w ned delicatessen in the upscale Marina neigh borhood in San Francisco; it is stocked with specialty Italian grocery. In order to make the new branding for this well-established deli more cohesive, a very classic black and white packaging and identity system were created. The elegant and timeless design e mphasises the high quality products and services that Lucca Deli has provided itâ&#x20AC;&#x2122;s customers with since 1929.

050 / 0 5 1

SEM ESTER / FA LL 2011 TYPEFACES / ADOBE GA R A MOND EDWARDIAN SCRIPT KEY WOR DS / CLA SSIC SOPHISTICATED TI M E L E SS SI MPLE

L OOK 0 3 / LUCC A D E L I R E B R A N D

C O U R S E / PAC K AG I N G 2

I NST RUC T OR / CHRISTINE GEORGE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

0 52 / 0 53

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / PAC K AG I N G 2

I N S T R U C T OR / CHRISTINE GEORGE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

0 54 / 0 55

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / PAC K AG I N G 2

I N S T R U C T OR / CHRISTINE GEORGE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

0 56 / 057

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / PAC K AG I N G 2

I N S T R U C T OR / CHRISTINE GEORGE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

0 58 / 059

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / PAC K AG I N G 2

I N S T R U C T OR / CHR ISTINE GEORGE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

060 / 0 6 1

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / PA C K A G I N G 2

I NS T RU C T OR / CHRISTINE GEORGE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

062 / 0 63

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / PAC K AG I N G 2

I NS T RU C T OR / CHRISTINE GEORGE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

064 / 0 6 5

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / PAC K AG I N G 2

I NST RUC T OR / CHRISTINE GEORGE

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

066 / 067

L OOK 0 3 / LU CC A D E L I R E B R A N D

C O U R S E / P A C K AG I N G 2

I N S T R U C T O R / C H R I S T I NE G E O R G E

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

068 / 069

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / P A C K AG I N G 2

I N S T R U C T O R / C H R I S T I NE G E O R G E

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

070 / 07 1

L OOK 0 3 / L U CC A D E L I R E B R A N D

C O U R S E / P A C K AG I N G 2

I N S T R U C T O R / C H R I S T I NE G E O R G E

LOOK Nยบ FOUR

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

C O M E T O G E T H E R / For this assignment we were asked to design a poster and other printed collateral as well as an iPad app for a music festival. Merge Music Festival, is an annual music event held in London. The festival is a merging of cultures, people and artists to support a cause and experience beautiful music. Proceeds from tickets and merchandise go toward promoting fair trade in developing countries. The kaleidoscopic imagery, bright colors and patterns, give the festival an inviting, energetic and global feeling. The visual elements were put together to reinforce what the festival is really aboutâ&#x20AC;&#x201D; unity.

072 / 0 73

SE M ESTER / SU M ME R 2012 TYPEFACES / UNIVERS LEAGUE GOTHIC K EY WOR DS / KALEIDOSCOPIC GLOBAL E N E RG E TIC FRIENDLY

L OOK 0 4 / M E R G E M U S I C F E S T I VA L

C OUR SE / PRINT 1

I NST RUC T OR / T R OY A L DERS

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

074 / 075

L OOK 0 4 / M E R G E M U S I C F E S T I VA L

C OUR SE / PRINT 1

I NST RUC T OR / TROY A L DERS

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

076 / 0 77

L OOK 0 4 / M E R G E M U S I C F E S T I VA L

C OUR SE / PRINT 1

I NST RUC T OR / T R OY A L DERS

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

07 8 / 079

L OOK 0 4 / M E R G E M U S I C F E S T I VA L

C OUR SE / PRINT 1

I NS T RU C T OR / T R OY A L DERS

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

080 / 081

L OOK 0 4 / M E R G E M U S I C F E S T I VA L

C OUR SE / PRINT 1

I NS T RU C T OR / T R OY A L DERS

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

082 / 083

L OOK 0 4 / M E R G E M U S I C F E S T I VA L

C OUR SE / PRINT 1

I NS T RU C T OR / T R OY A L DERS

LOOK Nยบ FIVE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

A T T H E F O R E F R O N T / The aim of this assignment was to pick a typeface and create a type promotion and specimen book for it. The typeface I chose was Akzidenz Grotesk. At a time when serif typefaces were the norm, Akzidenz Grotesk had none, which made it unique. It was fitting for my book as the concept is impact, based on shock value and edgy fashion. Fascinated by the minds and work of avant-garde fashion designers, I wanted this book to be highly experimental. Scale differences in typography, combined with black and white collaged photography, are juxtaposed with images of modern architecture to show construction of shape and form, as a lot of avantgarde couture is ‘constructed’. Like avant-garde fashion, this book is a rebellion against ‘normal’. It is supposed to be unexpected and outlandish, without barriers and completely free.

0 8 4 / 085

SE MESTER / FA L L 2012 TYPEFACES / AKZIDENZ GROTESK KEYWORDS / E DG Y ARCHIT EC T O NIC BO LD

L OOK 0 5 / T Y P E P R O M O T I O N B O O K

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

086 / 087

L OOK 0 5 / T Y P E P R O M O T I ON B O OK

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

088 / 089

L OOK 0 5 / T Y P E P R O M O T I ON B O OK

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

090 / 091

L OOK 0 5 / T Y P E P R O M O T I ON B O OK

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

092 / 0 9 3

L OOK 0 5 / T Y P E P R O M O T I ON B O OK

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

094 / 095

L OOK 0 5 / T Y P E P R O M O T I ON B O OK

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

09 6 / 097

L OOK 0 5 / T Y P E P R O M O T I ON B O OK

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

09 8 / 099

L OOK 0 5 / T Y P E P R O M O T I ON B O OK

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

100 / 1 01

L OOK 0 5 / T Y P E P R O M O T I ON B O OK

C OUR S E / TY P OGR APHY 4

I NST RUC T OR / ARIEL GR EY

LOOK Nยบ SIX

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

BIG FIGURE / Dupont is an American chemical company which has brought innovative science and engineering to the global marketplace for more than 200 years. It serves diverse markets such as agriculture, nutrition, communications and safety. With so much vital and versatile information the aim was to create a concise annual report with ample photography, infographics and clean typography. These elements in the companyâ&#x20AC;&#x2122;s colors, gray and red, were used to keep the book corporate but still hold the readerâ&#x20AC;&#x2122;s attention without making it dull and repetitive.

102 / 103

SE M ESTER / SUM MER 2010 TYPEFACES / DIN NEXT LT PRO K EY WOR DS / CL E A N COR P OR A T E CO NT E MPOR A RY

L OOK 0 6 / D U P O N T A N N U A L R E P O R T

C O U R S E / G R A P H I C D ESIGN 2

I N S T R U C T O R / T O M M C N U LT Y

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

1 04 / 105

L OOK 0 6 / D U P O N T A N N U A L R E P O R T

C O U R S E / G R A P H I C D ESIGN 2

I N S T R U C T O R / T O M M C N U LT Y

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

106 / 1 07

L OOK 0 6 / D U P O N T A N N U A L R E P O R T

C O U R S E / G R A P H I C D ESIGN 2

I N S T R U C T O R / T O M M C N U LT Y

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

108 / 109

L OOK 0 6 / D U P O N T A N N U A L R E P O R T

C O U R S E / G R A P H I C D ESIGN 2

I N S T R U C T O R / T O M M C N U LT Y

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

110 / 1 1 1

L OOK 0 6 / D U P O N T A N N U A L R E P O R T

C O U R S E / G R A P H I C D ESIGN 2

I N S T R U C T O R / T O M M C N U LT Y

I N D I C A M A N G AT / D E S I G N E R

PORT F OL IO / LOOK BOOK

112 / 113

L OOK 0 6 / D U P O N T A N N U A L R E P O R T

C O U R S E / G R A P H I C D ESIGN 2

I N S T R U C T O R / T O M M C N U LT Y

LOOK Nยบ SEVEN

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

T H E D R E A M T E A M / The objective of this assignment was to create a comprehensive house of brands under the AERO name to compete at the price points of Williams Sonoma and Crate & Barrel, while developing branding strategies and creative design for all product lines. AERO’s strategy came from thinking about how working professionals behave in their own home. The branded house strategy aims to simplify the processes that are essential to the urban home, meeting the ‘needs’ of the consumer; while it’s stand alone brands address their wants, providing escape from the everyday. AERO’s stand alone brands incorporate elements of an alternative lifestyle, providing escape with rich details and craft, and push lifestyle choices and status with products that are not essential but highly desirable. At the same time they maintain a down to earth brand voice, covering categories of decadence, experience, relaxation and overall well being. Above all the AERO brand is progressive, personal and interactive, and seeks to fit into every part of the consumer’s home and lifestyle.

114 / 115

SEM ESTER / SPRING 2013 DUR ATION / 15 WEEKS GROUP M E M BERS / CODY MAEMORI AR A D IZON R ACHE L YAN TERRY LEE INDICA MANGAT

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

11 6 / 1 1 7

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

PRIVATE LABEL BRANDS

AERO BABY

AERO FOOD

AERO BATH

AERO COOK

DEPARTMENT Baby Products

DEPARTMENT Food

DEPARTMENT Bath & Productivity

DEPARTMENT Cookware

BRAND ATTRIBUTES Comfort

BRAND ATTRIBUTES Convenience

BRAND ATTRIBUTES Simple

BRAND ATTRIBUTES Modern

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

118 / 1 1 9

STAND ALONE BRANDS

TEMPLE

NATIVE

LARK AND GATE

OAK

DEPARTMENT Fitness

DEPARTM ENT Outdoor

DEPARTMENT Luxury Gif ts & Novelties

DEPARTMENT Mens Grooming & Skincare

BRAND AT TRIBUTES Healthy Empowering Selective Interactive

BRAND ATTRIBUTES Eco-Friendly Practical Durable

BRAND ATTRIBUTES Indulgent Exquisite European

BRAND ATTRIBUTES Distinguished Classic & Contemporary Crafted

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S B OR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

120 / 121

PR OJ E C T 0 7 / A E R O S TOR E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

122 / 123

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

124 / 1 2 5

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

126 / 1 27

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

128 / 1 2 9

L OOK 0 7 / A E R O S TO R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S B OR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

130 / 131

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

132 / 1 33

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

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L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

13 6 / 13 7

L OOK 0 7 / A E R O S T O R E

C O U R S E / P AC K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

13 8 / 139

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

140 / 141

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

142 / 143

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

144 / 14 5

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 4 6 / 14 7

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 4 8 / 149

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 5 0/ 15 1

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 5 2 / 15 3

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 5 4 / 155

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 5 6 / 157

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 5 8 / 159

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 60 / 16 1

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 62 / 163

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 64/ 165

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 66 / 167

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 68 / 1 69

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 70 / 1 7 1

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

172 / 17 3

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

174 / 175

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 76 / 17 7

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 78 / 1 7 9

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 80/ 1 8 1

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 82 / 1 83

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 84 / 1 85

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

186 / 187

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

188 / 189

L OOK 0 7 / A E R O S T O R E

C O U R S E / P A C K AG I N G 4

I N S T R U C T O R / M I C H A E L O S BOR NE

IDENTITIES

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

A collection of identities created in my four years at the Academy of Art University, for freelance work as well as a logo (Frankies) created during my internship at The Engine Room under art the direction of Dave Braden.

190/ 191

IDENTITIES

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

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IDENTITIES

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 9 4 / 195

IDENTITIES

I N D I C A M A N G AT / D E S I G N E R

P ORT F OL IO / LOOK B O OK

1 96 / 1 97

IDENTITIES

THANK YOU

A special thank you to my grandparents and the rest of my family for being so patient, loving and encouraging at all times. Thanks Mom for giving me this amazing gift and supporting me day after day. Even when things got really tough, you helped me right along. Dad, Charleen and Meher for every single thing you’ve done for me here —I couldn’t have done this without you! Mandeep, who has always believed in me. My amazing friends who have listened to me ‘vent’ and still stood by me. Jess, Terry and Prerna, I’m so thankful that I found lifelong friends at AAU finally! Thank you to all my fellow classmates at AAU. Thank you Mary for keeping us going and believing in all of us. Your encouragement, guidance and patience have helped me more than you can imagine. Thank you, all my instructors, Michael Kilgore, David Hake, Christine George, Darrell Hayden, Ariel Grey, Troy Alders, Michael Osborne and Todd Hedgpeth. This has been a long journey in which I have learnt so much and come a long way, and each and every one of you has made it so memorable and so worth it.

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COLOPHON

SCHOOL / ACADEMY OF ART UNIVERSITY COURSE / SENIOR PORTFOLIO INSTRUCTOR / MARY SCOTT STUDENT / INDICA MANGAT TELEPHONE / 415 722 0713

E-M AIL / INDICAMANGAT@GMAIL.COM W EBSITE / INDICAMANGAT.COM TITLE OF BOOK / LOOKBOOK PHOTOGR APHY / PAIGE HERMRECK BRAD KNIPSTEIN JEFFRY RAPOSAS INDICA MANGAT

TYPEFACES / GOTHAM COURIER NEW ADOBE GARAMOND PRINTING / GIANT HORSE 1336 SAN MATEO AVENUE, SAN FRANCISCO, CA 94080 BOOK BINDERY / THE KEY PRINTING & BINDING 5851 OCEAN VIEW DRIVE OAKLAND, CA 94618

COV ER / #300 CHROMO WHITE PEARL BOOKCLOTH TEXT STOCK / 100# ID FINCH FINE TEXT STOCK EN DSHEETS / CANSON MI TIENTES BLACK SOFTWA R E / ADOBE CS4 + CS6