Spark Beauty by Feelunique in partnership with Indie Beauty Expo

Feelunique and Indie Beauty Media Group: A dynamic collaboration for expo and e-commerce brand curation

Launched in July, Spark Beauty is a collaboration between European online retailer Feelunique and IBMG. The new, permanent section of the e-commerce giant’s site allows Feelunique’s customers in the United Kingdom to purchase products from non-native independent brands.

IBE London featured a refreshed array of the Spark Beauty collection at the Feelunique booth, the first of its kind for an e-tailer at IBE. “It’s important to have a physical presence when launching emerging brands to a new territory,” says Nigel Lawmon, commercial director at Feelunique. “It’s beneficial for the brand to tell stories and engage with customers, enabling them to test the products and absorb knowledge directly with the brand representatives.”