13 minute read

EP 99: Robbin Turner of Violet Botanical

Indie Business Podcast Episode 99

“I'm about building a community (and that’s from listening to Donna Maria and IBN!) If you have a thousand true followers, you can have a successful business. They will be your ambassadors, your marketing and sales team, your advertisers. They will be all of that for you. Being part of IBN made me think it's about building community and providing quality information and backing it with research; being true to people and not just ‘I'm out here selling you skin care and I'm onto the next person.’"

On this episode, we take a deep dive into Robbin's extreme focus on the customer journey. Whether it's in person, at a show or market, or online on her popular YouTube channel, Robbin allows the people who buy her products to guide and direct her product development and launch efforts. She is so fully immersed in their lives, wants, and needs, that she barely has to think about what to do next. This makes it easier and more fun to lead her business effectively and efficiently. You'll want to listen for strategies you can apply to your business starting right now, today.

Robbin is one of the hundreds of entrepreneurs featured on the Indie Business Podcast. Click here to listen to this episode now!

For more tips, inspirational quotes, and stories from people like Robbin, subscribe to Indie Business Podcast on Apple Podcasts or your favorite podcast app!

Kayla Fioravanti

Looking for that perfect warming and cooling product to soothe and nourish your body? Ology Essentials has formulated a product specifically for you the Hemp CBD Muscle Rub is a beautifully synergic product using 300 mg of full spectrum hemp CBD, capsicum, menthol, and a powerhouse of essential oils. And its convenient packaging makes it ideal for those who are on-the-go!

300 mg of Full Spectrum CBD

Ethically Sourced Essential Oils

Capsicum for Warming

Menthol for Cooling

$24.00 ologyessentials.com

PJ's Soaps and Bombs

Jill Cunningham

Handcrafted by a guy who likes to be unique with a perfect beard. Our Beard Balm will take you from being just a guy with a beard to a guy who has the beard other guys want to have.

This handcrafted small-batch Beard Balm, made from all-natural ingredients, not only softens and conditions your beard but also promotes new growth with argan oil. Its blend of oils helps reduce skin irritations like itchiness and tames unruly hairs, ensuring a wellgroomed appearance

$13.00 pjssoapsandbombs.com

Pamela Zinck Aromatherapy

Pamela Zinck

Pamela Zinck Aromatherapy Soaps are handcrafted with a perfect blend of all-natural, skin-nourishing ingredients Made using the cold process method, we are palm free and scent with essential oils only Our soaps are rich in skin-loving oils and butters and naturally colored with clay and botanicals.

$10.00

PromoCode: HOLIDAY25 for 25% off pamelazinckaromatherapy.com

Zhi Bath and Body

Kim Cross

Each product is like a love letter to sensitive skin, dry skin, mature skin...you name it. Everything in the Love Me Face Care Set has been carefully re-formulated with Goat Milk, Hyaluronic Acid, Aloe Vera, Quinoa Protein, and Niacinamide (Vitamin B3) as the key ingredients.

Holiday Promo: Save 35% Off Reg Price

$60.00 zhibathandbody.com

Cindy Jones

Elder B Essence is a botanical spray that provides instant moisture, reduces redness, and leaves your skin glowing Perfect for morning routines or a mid-day hydration boost, it can be used over makeup for a dewy finish, or applied under or over moisturizers to amplify hydration. Hyaluronic acid and B vitamins deeply hydrate the skin, leaving it soft and supple. Fennel, lavender, lemon balm, and elderberry extracts offer antioxidant protection, calming irritated or inflamed skin.

$17.95 coloradoaromatics.com

Muddy H2O Etc.

Dana Allen

Pit Powder deodorant is easy to apply and leaves no sticky feeling under the arms The essential oils in Pit Powder are blended to create a pleasant, but not overpowering, fragrance designed for women With Pit Powder you can Sweat Without the Stink!

$11.99 good-earthstore.com

Frances Armstrong

Glory is a potent herbal concoction to promote hair growth. This bottle of goodness is perfectly blended with items like rosemary, nettle, peppermint, and lavender essential oils to soothe the scalp and encourage growth.

Ingredients: Organic Castor Seed Oil, Organic Soybean Oil infused with Organic Amla Extract, Organic Bhringaraj Extract, Organic Brahmi, Organic Rosemary, Organic Comfrey, Organic Nettle, Basil, Passionflower, Hibiscus Extract, Peppermint Oil, and Lavender oil.

Discount code: Use IBN10 for 10% Off beauty403.com $12.99

Eunette Hair Essentials

Shawaunna Middleton

Our limited-edition Fall Hair, Don't Care Shampoo Bar is the perfect seasonal treat for your hair. Key ingredients: Goat milk, Pumpkin seed oil, pumpkin seed extract, and vitamin E.

It's pure autumn in a bar imagine the warm, cozy notes of brown sugar, fig, ginger, and spice all blended together for a fragrance that wraps your hair in a delicious, seasonal aroma.

Perfect for all hair types, this shampoo bar is a must-have for healthy, nourished hair this fall!

Violet Botanical Skincare

Robbin Turner

Looking to give your skin the care it craves? Our Bundled Up for the Holidays gift sets are designed to keep your skin soft, glowing, and hydrated every day no matter the season. Say goodbye to dry, tight winter skin and hello to nourished skin from head to toe. Whether for yourself or as the perfect holiday gift, these bundles make daily skincare effortless and rewarding.

$72 - $76

Your Perfect Bundle Awaits: Body Wash + Body Oil Body Wash + Body Butter violetbody.net

Beach Body Butter

Pearl Harris

Crafted with seven cold-pressed, natural ingredients, this hand-blended and meticulously aged aromatic moisturizer spreads effortlessly. Available in a travel-sized option, a little goes a long way in combating dry skin. Experience the Beach Body Butter Travel Set, perfect for any getaway, which includes one 0.5 oz Venice butter and one 0.5 oz Miami butter. Enjoy a 20% discount with code IBN20Holiday2024

Treat someone special (or yourself!) to the ultimate skincare indulgence with our Blueberry Gift Set! This delightful duo includes a creamy Blueberry Face Scrub to gently exfoliate and reveal smooth, glowing skin, followed by our antioxidant-rich Blueberry Face Cream that hydrates and nourishes. Together, they create the perfect pampering routine for soft, radiant skin. Beautifully packaged, this set is a thoughtful gift for any occasion and ideal for anyone who loves natural, effective skincare.

$66.00 dandanatural.com

Tarli Cosmetics

Maya Aleksic

Awaken youthful, glowing skin this holiday season with Tarli Holistic Skincare. Transform rushed routines into moments of self-care with our travel sets and rejuvenating face serums infused with aromatherapy and rich, luxurious textures. Treat your loved ones to the gift of radiant skin and intentional wellness naturally.

Travel Set Skincare: Everything you need for moisturized, protected and radiant skin during your travels.

$31.00 tarlicosmetics.com

Arbria Creations

Ayanna Jackson

Treat yourself to gorgeous glowing skin with our plant-based skincare ritual. Our discovery/travel set has everything you need for a daily 5 step facial ritual. All products are in TSA approved bottles for hassle-free travels.

10 ml Facial Cleanser

10 ml Matcha Tea Facial Mask

10 ml Rose Geranium Toner

10 ml Vitamin C Facial Oil

Herbal Facial Steam Travel Bag

$45.00

Use Arbria25 for 25% off entire purchase arbriacreations.com

The Perfect Gift for Everyone on Your List

Lancolia's Andromeda Beauty Box is thoughtfully curated for even the hardest-toshop-for. Featuring our customer favorites Hair and Body Wash, Conditioner, and Hand and Body Cream this set transforms daily routines into a luxurious spa-like experience. Andromeda, our signature floral blend, combines wisteria, gardenia, and lilac with a hint of refreshing watermelon, ideal for those who adore floral scents.

Use code INDULGE20 for 20% off your purchase lancolia.com

Karen Roche

The perfect gift of calm and relaxation! Our Lavender Lovers Body Care Bundle will have you or your lucky recipient saying "ahhh". De-stress with the relaxing scent of organic lavender while treating your skin to non-toxic, EWG Verified products made with all natural ingredients.

10% off your order through 12/24/24 with code INDIE10

$43.00 Be Green Bath + Body begreenbathandbody.com

MamaSuds

Michelle Smith

Dishwashing Trio Set

$27.00

Give the gift of nontoxic, all-natural clean this holiday season! Our Dishwashing Trio Set is a thoughtful way to help friends + family ditch the chemicals + embrace a healthier home. This set includes: An 8-ounce bar of MamaSuds Dish Soap: Tough on grease, gentle on hands A bamboo sisal pot brush: Eco-friendly + durable A bamboo soap dish: Keeps the dish soap bar dry + lasts longer All are packaged in a natural burlap bag ready to spread holiday cheer! mamasuds.com

Naudia Lorraine Skincare

Naudia Campbell

Discover an all-inclusive holistic skincare experience with The Trinity, a plant-powered trio of awesomeness, specifically formulated for mature skin using only the finest natural ingredients. Packaged in a beautifully crafted eco-friendly decorative mailing box, you’ll find The Oil Cleanser, The Thermal Water, and The Face Balm. Rejuvenate your skin ritual today with this natural, gentle, and effective trio!

Coupon code: IBN Holiday 15% off until December 31, 2024.

$88.00 naudialorraineskincare.com

Be Blends

Stacey Ventura

Be Blends Relaxation Gift Set is the perfect self-care gift for that person in your life that needs a little help unwinding and relaxing It includes a 3oz Lavender Vanilla Soy Candle, a 10ml Be Calm Essential Oil Roller Bottle (our best-selling oil blend), a Lavender Eucalyptus Bath Salt, and a Pink Himalayan & Grapefruit Bath Salt, packaged beautifully in a box, ready for you to gift. Handmade in small batches by our small, family owned and operated business. Get it next day with Prime, too!

$29.99 beblends.com

EP 98: Larissa Lewis of Jargon Gist

“Social media has given us a powerful channel that we can use to connect oneon-one with our customers. ... It has opened up a new and direct bridge into people’s living rooms where we can highlight where our products truly shine. ...

It all starts with the world’s most annoying tip -- just get started! Once we find out what our personal motivators are, we can build a solid and predictable social media marketing program around them!”

On this episode, you'll meet Larissa Lewis of Jargon Gist in Pasadena, CA. This episode is chock full of fantastic tips to help you boost your writing and content creation chops. It's also special to me because it's an introduction to the wonderful daughter of IBN's very first member, Kathleen Lewis. Larissa was a toddler in tiny tutus and pink ballet slippers when her Kathleen's membership application and payment landed in my inbox a mere few days after our website went live back in 2000. Fast forward to today, and I have the honor and privilege of knowing and loving Larissa as my “bonus daughter” and friend.

It is one of the special joys of my life to watch Larissa follow in her mother's footsteps as the leader of her successful business, Jargon Gist, where she helps people take their content from “sleepily head scratching to undeniably mind blowing.” I cannot say enough about what a talented and skilled writer Larissa is. You are in for a treat with the no-stress content creation tips and strategies she shares in this episode.

For more tips, inspirational quotes and stories from people like Larissa, subscribe to Indie Business Podcast on Apple Podcasts or your favorite podcast app!

$35.99 lavenderopoly.com

Sedona Aromatics

Sharon Chapman

Beagle Ridge Herb Farm

Ellen Reynolds

Looking for a unique gift that will not be found in any big box store? Look no further. Lavenderopoly is for ages 6 and up and is perfect for upcoming winter evenings when it is too cold to get outside in the Lavender. This board game is based on Lavender growing all over the world. Every space is a different Lavender, so you’ll learn about the different cultivars as you amass your Lavender empire. Available Retail or wholesale for your gift shops too. For the Lavender Lover in your life.

Aromatic Herbal Teas from the Garden eclass: This one-hour, on-demand eclass teaches you how to use and combine herbal teas in aromatherapy formulations. This class includes a TON of information and takes product formulation to a new level! Ten common herbs are featured, along with five original recipes formulated by herbalist and aromatherapist veteran Sharon Falsetto Chapman.

$45.00 sedonaaromatics.com

RBK Aromatherapy

Robin Kessler

Frankincense Resins The Journey and Beyond Book and Companion PDF Package Deal: Get one resource covering the history, medicinal uses, and delicious recipes for many mystical tree resins. If you have ever been curious about mythic aromatic Frankincense and Myrrh and how to use them to enhance your spirituality, relaxation, and health, this book is for you.

$34.00 robinsresinsplus.com

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