Beyond The Music Label Info

A Music Showcase Exposing and Connecting Talented Unsigned Artists to Brands, Film, and Music Labels Location: San Francisco- The Fillmore The Most Popular International Tourist Destination Beyond The Music Label® series is an unsigned musical artist showcase that will take place in the Fillmore District of San Francisco once a month. The series begins March 2010. Each month the performances will be of a different genre. Obtaining strategic partnerships, financial, and in-kind sponsorships from national, local businesses and organizations is key to the success of this venture. One of the most important and major steps in the planning process is obtaining support and collaboration from local businesses and organizations to offset some of the costs and/or functions associated with the series. Support and sponsorship of the Beyond The Music Label® will maximize exposure, enable organizations to diversify and reach their target audience, and bridge the gap between business and entertainment. Music is good for the soul and is the one medium that brings people together from all over the world. Following, you will find information outlining various sponsorship and support opportunities for the Beyond The Music Label® series. If you would like more detailed information regarding any support or sponsorship, we will happy to forward the information or meet with you at your convenience. If you are interested in sponsoring an additional event that complements this series, please let us know. By notifying us in advance of your desired support or sponsorship, you will be locked in as a sponsor, thus allowing your business to be included in early marketing for the event, as well as, providing ample time to include sponsorship in your budget plan. Some of the benefits of support and sponsorship for businesses are the exposure to a broad and socially diverse customer base, product exposure, and showing community support for an event to be held in San Francisco, one of the top destination spots in the world. As a sponsor your logo will be included on event marketing and promotional materials (flyers, event T-shirts, banners, etc.), mentioned in media releases, have product sampling or display, signage at the event(s), corporate displays, the opportunity for cross-promotions with other sponsors, and many other benefits. The possibilities are almost endless. Please contact Strategic Diversity Group (415) 568-5700 or email info@beyondthemusiclabel.com at your earliest convenience so that we can discuss tailoring a sponsorship or support plan to meet your needs. Thank you very much for your consideration. We hope to hear from you soon. Sincerely, Jewell Sparks Producer and Visionary Beyond The Music Label® series

Pitch: Beyond The Music Label Series® is a next-generation music series that utilizes social networking, internet marketing, television, mobile, and traditional entertainment/social networking events to expose emerging artists to local communities, brands, film makers, music labels, and corporations.

Sustainability: Beyond The Music Label® series will showcase bands representing a different genre each month. Four bands, Four songs. Bands must have a MySpace (or online music marketing site), Facebook page, and Twitter. Bands are selected based upon talent by an advisory committee made up of musicians, brand managers, film experts, music supervisors, and music label executives.

Target Audience: Young Professionals, Innovators, and Entrepreneurs ages 21- 50 Business Model: When tickets are sold, they will be sold for $10. 20% of proceeds will be split amongst the talent to help advance their careers. VIP tickets will be $20 and will include one cocktail. Advertising will be sold for cable broadcasts and a percentage of advertising dollars will go to support the bands. Sponsorships will help artists develop their brand, image, utilize new marketing techniques, and gain rapid exposure to consumers, corporations, film, and music executives.

Sales/ Marketing Strategy: Beyond The Music Label® series will be promoted using a combination of leading-edge marketing techniques available today and traditional visual and audio tools. Internet technology, mobile, and television will be used to market the Beyond The Music Label® series. The marketing campaign utilizes the networks of the bands performing, the venue, and professional networks of the sponsors as well as supporters. Beyond The Music Label® series will be broadcasted throughout the country via local access cable channels, internet radio, and internet video, enabling brands and organizations an opportunity to advertise for ¼ th of the cost usually paid per network episode. ©2009 Strategic Diversity Group LLC Intellectual Property. All rights reserved. Beyond The Music Label® and Beyond The Music Label logo are trademarks of Strategic Diversity Group LLC

Competitive Advantage: Beyond The Music Label® series ismore than just a showcase, it is a brand. This is not just a talent show- it is an opportunity to shape, mold, and cultivate the careers of new artists by enabling them to build their brand and market themselves to a broader audience. There is a social change component to this endeavor. Many artists don’t recognize their value, or their brand, this series will help develop artistic entrepreneurs who are talented and know how to market themselves.

Benefit To The Artists: 1. A video recording of their performance 2. An audio recording of their performance 3. Each month one band from each genre will be chosen to have their song on a compilation CD to be sold online 4. Each Quarter one band which performed during the quarter will receive a makeover 5. Three bands will be chosen to have a 4 city tour sponsored 6. Four bands will have an opportunity to make their own music video 7. Six bands will be chosen will be chosen to have their photos taken by a top photographer

URL: www.beyondthemusiclabel.com Industry: Music, Media, and Entertainment Contact: Jewell Sparks jewell@beyondthemusiclabel.com work 415.568.5700 San Francisco 310.734.8159 Los Angeles fax 323.395.0760

Music/Technology Facts (According to IT Facts) •

15% of music sold worldwide in 2007 was digital

•

33% of all music sold in 2008 was digital

•

$3.7 bill of digital music sold in 2008

•

US music sales to reach $9.2 bill by 2013

•

34% of American adults own an MP3 player

•

41% of online buyers of music ordered a CD and 58% downloaded digital files

•

12% of music buyers purchase digital music files

•

83% music buyers find their music from hearing a song on the radio, on TV, or in a movie

•

27% of internet users downloaded music from the internet in 2008

•

53% of online Americans purchased music in 2007

•

32% of internet users buy music online

•

62% of Americans say all of the music they buy are CDs

•

37% of US consumers own a portable MP3 player

• 28% of those online users who listen to radio have a MySpace page •

33 mill Americans listen to online radio stations

•

4.85 bill hours spent on online music in 2007

•

Mobile entertainment to generate $32 bill in 2009

•

89% of Americans with income over $75,000 subscribe to broadband

•

Web-to-TV streaming services to generate $2.9 bill by 2013

•

58% of Americans have a mobile phone with Web connectivity

Sponsorship Reservation Form It is agreed that _________________________________________________ (Name of Business) will be a ____________________________________ sponsor for the 2011 (Value of Sponsorship) Beyond The Music Label® series

__________________________________________________________ (Name of Event) Business Name: _________________________________________________ Contact Name: __________________________________________________ Address: _______________________________________________________ Phone: _________________________ Fax: ___________________________ E-mail _________________________________________________________ Authorized Signature: _____________________________________________ Printed Name: ___________________________________________________

Turn static files into dynamic content formats.

Create a flipbook

Beyond The Music Label Info

Published on Nov 24, 2010

INDIE VIXENS

Beyond The Music Label Series® is a next-generation music brand alliance competition held in various communities throughout the United States, Asia, and Europe. The goal of the series is to align bands with brands, film, television, non profit entities and beyond. Each month three bands compete, and at the end of the year in each city, the top bands of each month are offered an opportunity to be part of a compilation CD and there are other perks based upon what is needed for further development of the band. The series started in San Francisco at the Boom Boom Room and is expanding to Park City, Austin, Chicago, Dubai and China. Partners and Sponsors include: Blue Bear School of Music, Jimi Hendrix Foundation, Vitamin Water, Palm Connections, Music Dish China, Performer Magazine, Audio Technica, QSC, Universal Sound, and BNN. For more information visit: www.beyondthemusiclabel.com.