GRAPHIC DESIGN PORTFOLIO Branding : Logo & Visual Identity, & Other Design Works
SELECTED WORKS 2020-2022
Indira Jordanio
CURRICULUM VITAE
Hello, I’m Indira!
I’m a self-motivated fresh graduate, passionate in the realm of graphic design, and have been a freelance logo designer over the last year. I’m looking for opportunities around graphic design, such as visual identity design, marketing & advertising design, and environmental graphic design. I'm driving an unending journey, as my curious and enthusiastic self aims to expand viewpoints and mastery. As I’m eager to take in new knowledge revolving around graphic design, I’m also excited to create visually-aesthetic and meaningful design solutions and for brands and their targeted audiences.
+62 821 1132 3737 jordanioindira@gmail.com www.linkedin.com/in/indira-jordanio behance.net/jordanio instagram.com/jordanio_design
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EDUCATION 2017 - 2021
PARAHYANGAN CATHOLIC UNIVERSITY Bachelor of Architecture Bandung, Indonesia
2014 - 2017
SMAK YOS SUDARSO BATAM Senior High School Batam, Indonesia
Informal Education (Online Courses) Graphic Design Masterclass (2020) by Lindsay Marsh Udemy
UX Design: User Flow (2020) by Frans Feby Build With Angga
Logo Design: From Concept to Presentation (2020) by Sagi Haviv Domestika
Adobe Illustratior CC Advanced Training Course (2020) by Daniel Walter Scott Udemy
Logo Design Mastery (2020) by Nasruddin Rubrik Grafis
UI Design: Wireframe to Visual Design (2021) by Dhimas Prio Build With Angga
Graphic Design Masterclass Intermediate (2020) by Lindsay Marsh Udemy
Typography 01 (2021) by Chris Do The Futur
Typography that Works (2021) by Ellen Lupton Skillshare
Logo Design in Adobe Illustrator for Beginners & Beyond (2020) by Daniel Evans Udemy
Logo Design 01 (2021) by Chris Do The Futur
Advanced Adobe Photoshop (2021) by Carles Marsal Domestika
Logo Design in Adobe Illustrator The Intermediate Level (2020) by Daniel Evans Udemy
Complete UI Designer (2021) by Dhimas Prio Build With Angga
Art Direction for Creative Visual Branding (2021) by Linus Lohoff Domestika
SKILLS HARD SKILLS
SOFT SKILLS
Graphic Design :
Adobe Illustrator
Procreate
Creative thinking
Adaptability
Logo Design
Adobe Photoshop
Adobe XD
Critical thinking
Time management
Visual Branding
Adobe Indesign
Figma
Problem solving
Attention to detail
Teamwork
Adept
Social Media Design Packaging Design
L ANGUAGES Bahasa Indonesia
: Native
English
: Fluent
Chinese (Mandarin)
: Conversational
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CURRICULUM VITAE
WORK EXPERIENCE JORDANIO DESIGN | Batam, Indonesia Freelance Logo Designer (March 2020 - present) Develop logo designs by following a creative thinking process by visualizing the creative brief into conceptual logo designs according to the brand’s voice and identity. Create neat layouts and visually attractive design output presentations with detailed concept explanation and derrivatives for clients. Present logo designs using mockup visualizations to give clients a better image of how the designs would look when applied on various media. DBAY STUDIO | Bandung, Indonesia (Remote) Graphic Designer (July 2021 - Jan 2022) Create shoes’ designs based on a related character and/or genre and develop it into a realistic mockup to increase visual appeal and give potential customer a clear image of the final artwork (hand-painted directly on shoes). Create interesting social media and catalogue design of shoes based on the theme related to a character or genre.
ACHIEVEMENT 2020
Winner of Nevertoolavish Logo Design Contest held by Nevertoolavish
ORGANIZATIONAL EXPERIENCE 2018
Member of Student Welfare Division (2018-2020)
Student Association in Department of Architecture (Himpunan Mahasiswa Program Studi Arsitektur)
Member of Basketball Division
Paragon (University’s inter-campus sports competition event)
Member of Mentors Section
Student Orientation and Campus Introduction, Dept. of Architecture
Member of Event Division
Student Orientation and Campus Introduction, Parahyangan Catholic University
Participated and contributed in regular organizanional events planning and execution.
Participated and contributed in the basketball division.
Responsible for guiding the new students as mentors.
Contributes in event planning and execution.
2019
Coordinator of Decoration Division
Cafe Night (graduation celebration event) Responsible for checking and assigning division members fulfill their tasks. Directed and contributed in decoration ideas as well as executed putting up decorations in the event venue.
Coordinator of Basketball Division
Parahyangan Sport Combat (University’s inter-campus sports competition event) Responsible for checking and assigning division members fulfill their tasks. Directed and contributed in basketball event planning and execution.
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CONTENTS
A
LO G O D E SI GN i.
Contest Submission Nevertoolavish
ii.
iii.
Client Project Penjaga Satwa
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M17 Group
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Sebat Project
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Ikiga
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Personal Work Ambigram Monogram
iv.
B
C
Logo Compilation
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V ISU AL I D E NT I T Y Social Media Design
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Packaging Design
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Company Profile Design
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O T H E R D E SI GNS Jersey Design Shoes Mockup Design
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LOGO DESIGN
D ES I G N THI NKI NG P R OC ES S Each of the showcased designs were crafted by going through a personalized design thinking process, leading to the final design results. The process involved:
EMPATHIZE Understanding creative brief Interviews Brand research
DEFINE Word-mapping Moodboarding Reference research
IDEATE Brainstorming Exploration sketch Concepting
PROTOTYPE Concept application Mockup creation
TEST Design presentation Collecting feedback Refining and improvements
IMPLEMENT Design finalization Deliverables handover
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Contest Submission
LOGO DESIGN and BRAND GUIDELINES
Nevertoolavish, 2020 Creative Agency / Custompreneur
ABOUT CONTEST HOLDER
DESIGN SOLUTION CONCEPT
Nevertoolavish is a custompreneur / creative house based in Jakarta, which specializes in artistic customizations on objects (i.e. shoes, jackets, bags, wallets, etc)
CONTEST BRIEF “We are seeking a design which is youthful, dynamic, and represent us to the public.” Logo form: logogram, logotype, and alternate form. Logo should be applicable to various techniques and media.
The brand’s key values and attributes revolves around creative, customization, youthful, and dynamic. A customized lettering style could show those values in the brand’s identity, instead of using general typefaces. The requested alternate form included just the initials “NTL”, so the idea was to make the customized logo initials as a lettermark, serving as their logogram (logomark) too instead of needing to have another ‘symbol’ to go with the logotype. The logo was then crafted to be versatile, answering the need to be able to be adapted into alternate forms for various media applications, as well as representing its key values as identity. The orange color was chosen to represent youthful spirit and NEVERTOOLAVISH’s enthusiasm in creating artworks.
#FF9933 #1C1C1B
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INITIALS AS IDENTITY
DECON RECON
SIGNATURE
The letters N, T, and L, are simply the initials of NEVERTOOLAVISH that gives itself an identity.
Letters T and L in logo form down & up arrows, which symbolizes deconstruction and reconstruction, one of NTL’ s specialty.
NTL logo is in a form of custom handwritten signature, which represents NTL as a custompreneur with unique styles and signature works.
PROCESS OF CREATIVITY AND ART
YOUTHFUL, UNIQUE
DYNAMIC
L in the logo is extended beyond the word ‘Lavish’, symbolizes NTL’ s process of art and creativity from where it started, which gets NTL to where it is now, and continues to where it will be in the future.
The customized handwritten NTL logo in bright orange color represents NTL’s youthful spirit. Representing uniqueness, it is designed to have no 2 identical letters.
The logogram, logotype, and its alternate form are all designed to be in a slightly upward angle, which forms the logo to be dynamic. This represents NTL’ s progress, never stop growing and improving.
Logotype
Logogram
Logotype in Alternate Form
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Client Project
LOGO DESIGN
Penjaga Satwa, 2020
Animal Conservation Awareness Project
ABOUT CLIENT
CLIENT BRIEF
Penjaga Satwa is a non-profit project focusing on spreading awareness around Indonesian wildlife and nature conservation, especially the endangered, by providing educational information to the public.
Logo should features one of the endangered species in Indonesia, and include some leaves/trees to represent rainforest. The design preference was to be cheerful, innovative, simple, easy to remember, and can be applied in various online and offline platforms. Target audience : young generations in Indonesia Brand voice : friendly and fun
Vertical Configuration
Horizontal Configuration
Logotype
Logomark
#677423
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#FCEFD9
#F15A24
#CC3300
DESIGN SOLUTION CONCEPT Using an orangutan as a representation for every other endangered wildlife in Indonesia, it is portrayed in the middle of a shield - meaning protection towards Indonesian wildlife. While its hands and feet are hanging outside the frame, this means that although they’re protected, the wildlife deserve to be able move freely in their natural habitat. The logotype was designed to have a personal touch, thus using a customized handwritten type.
PROTECTION The shield represents protection towards wildlife in Indonesia, especially the ones which are in a critical status.
ENDANGERED SPECIES The orangutan is a representation for every other wildlife in Indonesia which are almost extinct.
FREEDOM The orangutan’s hands and feets are outside the shield. This means that the wildlife deserves to be able to live and move freely in their natural habitat while still being protected.
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Client Project
LOGO DESIGN
M17 Group, 2021 Holdings Company
ABOUT CLIENT M17 Group is a holdings company which has shares of its subsidiary companies. It focused on advisory consulting and handles legal affairs of its subsidiary companies. The company were founded by 3 siblings.
Vertical Configuration
CLIENT BRIEF The logo should look simple, exclusive, modern, and professional, but doesn’t give out an unattainable impression. They would also like to include a letter M in the logo as well. Gold was requested as the brand color. Horizontal Configuration
DESIGN SOLUTION CONCEPT The main target was to design the logo to look exclusive, and incorporate the ‘M17’ as a symbol of the company’s identity. ‘M17’ was mirrored to form a crown. Then three lines were added below the logo, which shows the 3 siblings as founders and the main supporting system of the company.
IDENTITY
Logomark
‘M17’ itself as the company’s identity in the logo.
FOUNDER: 3 SIBLINGS 3 lines represents 3 siblings, which symbolize the supporting base of the M17 Group company.
Logotype CROWN The whole logo forms a simple crown from the mirrored ‘M17’. The modern and symmetrical design gives off a neat and professional look.
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Monsterrat Light
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Monsterrat Bold
Aa
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Minimum Clear Space x
x
x x
x
Gold colour was applied to the whole logo, which is commonly associated with confidence, exclusivity, and success.
#D99F31
#1A140F
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Client Project
LOGO DESIGN
Sebat Project, 2021 Customized Furniture Brand
ABOUT CLIENT
CLIENT BRIEF
Sebat Project offers services to creating customized furnitures with a unique marketing approach, which is promoting their products and services by adding a pinch of humor and sarcastic jokes.
Client would like to pour their unique marketing concept into the logo, showing it off as their identity. The logo should have elements of humor, creativity, and appear simple. They also requested the logotype (brand’s name) to have an alternate form, for a more flexible logo use. Target audience : 25-45 years old (mainly women) city residents, middle-upper class income group
DESIGN SOLUTION CONCEPT Concept was to reveal the brand’s unique selling point, their humorous identity, whilst keeping the brand’s key point clear in a visually simple and modern form. The main form of the logo is simply a wood, portrayed while laughing, as wood is one of the brand’s main material in creating custom furnitures. Logo available in alternate forms with various lockup for versatility.
tree trunk, wood fiber Main logo is in a form of tree trunk with lines of wood fiber, which represents wood as the main material in the brand’s customized furnitures. Variation of the fiber lengths symbolizes the brand’s products which consists of various furnitures and are customizable.
humour / sarcasm One of the lines making up the wood fiber serves as an eye; while the tree branch forms a nose. This form is modified into a laughing person. This symbolizes Sebat Project’s main character, which is promoting their furnitures with a pinch of humour and sarcasm.
initial as identity The tree branch forms an S shape, which in the brand’s initial, as a representation of the brand in the logo.
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EXO 2 SEMIBOLD EXO 2 LIGHT ROBOTO LIGHT ITALIC
Exo 2
Semibold
Aa
Exo 2
Aa
Light
Roboto
Aa
ABCDEFGHIJKLMNOPQRSTVUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
The deep hue of brown inspires a sense of connection to natural wooden tones, also looking to portray a sense of quiet supportiveness and reliability. Its connection to nature also offers warm feelings.
#59240F
#FFF6EB
Primary Logo
Vertical Logo
Primary Logo With Tagline
Vertical Logo With Tagline
Horizontal Logo
Horizontal Logo With Tagline
Logotype
Logotype With Tagline
Logomark
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Client Project
LOGO DESIGN
Ikiga, 2022 Jewellery Brand
ABOUT CLIENT
CLIENT BRIEF
Ikiga is an emerging jewellery brand whose products are made from quality 925 sterling silver, stainless steel, and gold plates, with an affordable price. Their naming philosophy came from the word ‘ikigai’, a Japanese concept which means a ‘reason for being’.
Ikigai requested their logo to look timeless, modern, luxury, minimal, and not cater to trendy needs. The logo should be able to voice out that they’re products are simple yet classy, and may be used for every events (work, hangout, date nights, etc). They also preferred neutrals, gold, or silver for brand color and not to have a script font on their logo.
Ikigai’s goal is for people to realize that it is better to invest in timeless accessories rather than cheap short-lived ones for the sake of minimizing waste.
Target audience : 18-35 years old girls in Indonesia, lower-middle income group
DESIGN SOLUTION CONCEPT
IKIGAI
sparkle
Logomark
Representing the beauty industry aside, the sparkle shouts ‘classy’, also sending a message that the brand is promising products and services of high value and quality.
Horizontal Config
Main logo form derrives from the brand’s naming concept “ikigai” with modified twists to create an original yet distinctive unique form.
Vertical Configuration
While exploring concepts around the brand name, mutilple sketches were made by modifying the ‘ikigai’ symbol into a more minimalistic and classy look. The logotype was carefully chosen to match and fit with the logomark.
TIMELESSNESS
This also represents the brand’s existence, hoping Ikiga will be timeless and long lasting
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Logotype
The brand “Ikiga” offers timeless accessories which last longer, contributing to minimize waste from repurchasing cheap but low quality accessories.
Logo was carefully constructed in a rotational symmetry using circles as form guides. Optical adjustments of logotype were made to appear visually balanced.
Classy yet unique and distinctive typeface ‘Moche’ was used to complement the logomark and suit the brand voice.
Aa
Moche
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#2B2B2B
#FFFFFF
Primary brand colors consist of only black and white; for other usage, backgrounds may apply secondary colors of metallic gradients palette.
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Personal Project
LOGO DESIGN
Ambigram Monogram, 2022 Personal Project
PROJECT DESCRIPTION Exploring the possibilities of monogram logos by merging two letters, a unique ambigram approach was taken. By having a visually symmetrical appearance, these monograms remain unchanged even when flipped on a certain degree (180º).
MW 1
The following are no-context monograms of letters M and W, followed by letters A and V. One of the important steps of the process involves sketching as many combination ideas and selecting best 3 to be refined further. Utilizing their symmetrically similar features, unique brand marks were created. Lastly, colors were splashed into the initially black and white logomarks to define a visual identity.
MW 2
MW 3
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LOGO DESIGN
Ambigram Monogram, 2022 Personal Project
AV 1
AV 2
AV 3
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LOGO DESIGN
Logo Compilation Selected 2020-2022 Works
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Mixed Project
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Client Project
VISUAL IDENTITY
Jinjju Bakkwa, 2021 Social Media Design (Instagram)
PROJECT DESCRIPTION A set of 15 Instagram feeds design following a consistent theme color for a month’s content for the brand Jinjju Bakkwa, which mainly sells bakkwa (similar to pork jerky) and other pork-based snacks. The goal was to have an online presence and gain exposure by creating balanced product promotion contents.
jinjju_bakkwa Pontianak, Indonesia
Liked by username, username and 15 others @username looking good! See the 1,234 comments 1 hours ago
@username New York, NY
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1
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While raw product photos were being provided, the design process includes photo background removal and image retouching to improve the products’ lighting and vibrance, achieving more mouth-watering photos. Appealing copywriting was also planned and written to attract more viewers’ attention.
VISUAL IDENTITY
Contest Submission
Pupuk Andalanku, 2021 Fertilizer Sack Packaging Design
CONTEST BRIEF The contest holder requested a 50 kg sack packaging design for a local fertilizer brand. Logo file, product dimensions, and product information details that needs to be included in the packaging were provided. The contest holder would like the design to look simple, vigorous, eye catching, but not too flashy.
DESIGN SOLUTION CONCEPT While the brand’s logo were provided, it means that the packaging design could implement colors and elements from the logo as it’s the brand’s main identity. Dynamic eye-catching lines of vibrant green and yellow were asisted by a majority of blue color filled with soft patterns consisting of the logo. Product title and details were neatly composed, while maintaining visual hierarchy and emphasis on the important information.
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VISUAL IDENTITY
Client Project
PT. Sankara Mulia Nusantara, 2022 Business Profile Design
ABOUT CLIENT
DESIGN SOLUTION CONCEPT
PT. Sankara Mulia Nusantara started out their project in Government Goods Suppy on Education and Agriculture Department. They have supplied their products to more than 300 Vocational High Schools (SMK) in 23 provinces around Indonesia.
The design applies an orange-colored theme, extracted from the company’s logo design. The main focus was to place each and every copy by following a visual hierarchy to lead readers’ eyes on every page.
CLIENT BRIEF Client requested the overall look to be eye-catching, have vibrant colors, and in a portrait orientation. Needing the deliverables on a rush, they personally demanded a quick 3 days turnaround. All of the copy information and raw product photos were provided. The company profile was meant to sent online and viewed digitally.
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Highlights were also applied on certain copies which were the main points of each paragraph, allowing readers to catch a glimpse of a paragraph’s main idea. Since the company profile was meant to be viewed digitally, all page numbers were aligned to the right of the page for a consistent layout. Final design consists of 22 A4 pages, including covers. The process ranges from content design and layouting, to background removal and image retouching to provide a higher photo quality
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OTHER DESIGNS
Contest Submission
Samsung Odyssey Gaming Monitor , 2021 Jersey Design
Celebrating the launching of the new Samsung Odyssey Gaming Monitor, a jersey design contest was held via Instagram in collaboration with a media partner Rumpi Desain.
Front View
ABOUT CONTEST HOLDER
CONTEST BRIEF The design they seek was one which could represent speed, sophistication, and distinct experience as how the Samsung Odyssey Gaming Monitor offers. Here’s a glimpse of how the newly launched monitor look like:
Back View
Samsung Odyssey Gaming Monitor
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In-house Designer
OTHER DESIGNS
Dbay Studio
Shoes Mockup Design
ABOUT STUDIO
KEY RESPONSIBILITIES
Dbay Studio is a custompreneur / creative art studio based in Bandung, Indonesia, specializing in custom hand-painted designs on fashion items, such as sneakers and clothes, as how customers requested it to be.
Designing over 240+ shoes mockup design based on related characters and/or genres, developing into a realistic mockup preview to increase visual appeal and giving potential customers a clear image of how the real life hand-painted shoes designs will be.
*All images are property of Dbay Studio
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THANK YOU
Indira Jordanio
+62 821 1132 3737 jordanioindira@gmail.com www.linkedin.com/in/indira-jordanio behance.net/jordanio instagram.com/jordanio_design