Graphic Design Portfolio 2023 // Visual Identity; Marketing & Advertising Design - Indira Jordanio

SELECTED WORKS & PERSONAL PROJECTS

GRAPHIC DESIGN

PORTFOLIO

INDIRA JORDANIO

Visual Identity Design // Marketing & Advertising Design //

Hello, I’m Indira

A self-motivated and detail-oriented graphic designer with over 3 years of logo & visual identity design experience. I’m open for opportunities around graphic design, such as visual identity design, marketing & advertising design, and environmental graphic design

I'm driving an unending journey, as my curious and enthusiastic self aims to expand viewpoints and mastery. As I’m eager to take in new knowledge revolving around graphic design, I’m also excited to create visually-aesthetic and meaningful design solutions and for brands and their targeted audiences.

+62 821 1132 3737

jordanioindira@gmail.com

www.linkedin.com/in/indira-jordanio

instagram.com/jordanio_design

behance.net/jordanio

dribbble.com/jordanio

EDUCATION

Jan 2023 - Jul 2023

PURWADHIKA DIGITAL TECHNOLOGY SCHOOL

UI/UX Certification Program (Online) Indonesia

Jul 2017 - Oct 2021

PARAHYANGAN CATHOLIC UNIVERSITY

Bachelor of Architecture - GPA 3.31

Bandung, Indonesia

Jul 2014 - Oct 2017

Informal Education (Online Courses)

Graphic Design Masterclass Beginner (2020)

by Lindsay Marsh / Udemy

Adobe Illustratior CCAdvanced Training Course (2020)

by Daniel Walter Scott / Udemy

Graphic Design Masterclass Intermediate (2020)

by Lindsay Marsh / Udemy

Logo Design in Adobe IllustratorThe Intermediate Level (2020)

by Daniel Evans / Udemy

UX Design: User Flow (2020)

by Frans Feby / Build With Angga

LANGUAGES

Bahasa Indonesia

English

Chinese (Mandarin)

SKILLS

Logo design

Visual branding

Social media design

Packaging design

SMAK YOS SUDARSO BATAM

Senior High School

Batam, Indonesia

Logo Design: From Concept to Presentation (2020)

by

Sagi Haviv / Domestika

Logo Design Mastery (2020)

by Nasruddin / Rubrik Grafis

Typography 01 (2021)

by Chris Do / The Futur

Logo Design 01 (2021)

by Chris Do / The Futur

Complete UI Designer (2021)

by Dhimas Prio / Build With Angga

UI Design: Wireframe to Visual Design (2021)

by Dhimas Prio / Build With Angga

Typography that Works (2021)

by Ellen Lupton / Skillshare

Advanced Adobe Photoshop (2021)

by Carles Marsal / Domestika

-- Native

-- Fluent

-- Conversational

Print design

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

by Linus Loho / Domestika

The Logo Legends Course (2023)

Art Direction for Creative Visual Branding (2021) by MBJ James Martin / Teachable

UI/UX design

Figma

Adobe XD

WORK EXPERIENCE

Lead Graphic Designer

Sidharta Creative Agency

Batam, Indonesia | Fulltime Apr 2022 - Apr 2023

Responsible for developing the design brief into a visually appealing and informative design materials, digital and printed, to reach specific target audience. I also create visual design concepts to help increase and reach social media metrics targets for the brands whose social media account were handled by the agency. When a brand is new in the industry, I created a visual identity for them, including the logo, brand colors, typography, supporting design assets, and then brand’s graphic standard manual to follow afterwards.

Graphic Designer

Teko Design Studio

Jakarta, Indonesia | Remote Sep 2022 - Present

Social Media Officer

Teko Design Studio

Jakarta, Indonesia | Remote

Dec 2021 - Aug 2022

Freelance Logo & Visual Identity Designer

Jordanio Design

Batam, Indonesia Mar 2020 - Present

Graphic & Visual Designer

Dbay Studio

Bandung, Indonesia | Remote Jul 2021 - Jan 2022

Responsible for developing the design brief into a visually appealing and informative design materials, digital and printed, to reach specific target audience. I also create visual design concepts to help increase and reach social media metrics targets for the brands whose social media account were handled by the agency. Not only design assets, I’m also responsible for editing and retouching photos to reach the brands’ visual quality standards.

I managed the client’s Instagram accounts and interacting with followers on a daily basis to gain engagements. I’m also responsible for scheduling and uploading the provided contents from the designer to Instagram, and set up ads campaign for clients through Meta Business Suite, which involved budgeting, placements, and specifying the right audiences.

I started my graphic design career as a freelancer and end up choosing to focus more on logo & visual identity design. Clients started o from friends and families and quickly expanded into trusted clients all around Indonesia. As a one-man designer, I did not only honed my designer skills, but also learned self-branding, marketing, administrations, communication, and learned how to manage time e ectively.

I developed shoes’ designs based on related charaters and/or genres before applying them into mockups for the final look of hand-painted artwork on shoes. Customers can choose which type of design they liked, pre-order it, and the designs will be hand-painted by the artists. Besides the shoes’ designs, I’m also in charge to create visually interesting social media designs of the shoes based on the related character theme or genre.

Winner

Nevertoolavish Logo Design Contest

Held by Nevertoolavish

Sep 2020

Won the logo design contest of Nevertoolavish, a creative house of custompreneurs based in Jakarta, Indonesia, with over 245k followers on Instagram. My logo was competing with over 150+ other design submission from desingers all over Indonesia.

ORGANIZATIONAL EXPERIENCE

2018 2019

Member of Student Welfare Division (2018-2020)

Member of Basketball Division

Member of Mentors Section

Member of Event Division

Student Association in Department of Architecture (Himpunan Mahasiswa Program Studi Arsitektur)

Participated and contributed in regular organizanional events planning and execution.

PARAGON (University’s inter-campus sports competition event)

Participated and contributed in the basketball division.

Student Orientation and Campus Introduction, Dept. of Architecture

Responsible for guiding the new students as mentors.

Student Orientation and Campus Introduction, Parahyangan Catholic University

Contributes in event planning and execution.

Coordinator of Decoration Division

Cafe Night (Graduates celebration event)

Responsible for checking and assigning division members fulfill their tasks.

Directed and contributed in decoration ideas as well as executed putting up decorations in the event venue.

Coordinator of Basketball Division

Parahyangan Sport Combat (University’s inter-campus sports competition event)

Responsible for checking and assigning division members fulfill their tasks.

Directed and contributed in basketball event planning and execution.

CONTENTS

1 2 3

LOGO & VISUAL IDENTITY DESIGN

Contest Entry

Client Project

// //

NEVERTOOLAVISH

ASAKIWARI ARKASA

HUBEEREI VILLA

PT MARSA GARDA PERKASA

Personal Work

Logo Compilation Company Profile

OTHER DESIGNS

Social Media Shoes Mockup Design

// //

AMBIGRAM MONOGRAM

MARKETING & ADVERTISING DESIGN

MASTER BAKERY

ANNYEONG COFFEE & TEA

SPEAKEASY PUBLIQUE

LAGUNA PROPERTY

ZIE GLOW BEAUTY CLINIC

LOGO & VISUAL IDENTITY DESIGN

NEVERTOOLAVISH

Creative Agency / Custompreneur Year: 2020 Location: Jakarata, Indonesia

ABOUT CONTEST HOLDER DESIGN SOLUTION CONCEPT

Nevertoolavish is a custompreneur / creative house based in Jakarta, which specializes in artistic customizations on objects (i.e. shoes, jackets, bags, etc)

CONTEST BRIEF

“We are seeking a design which is youthful, dynamic, and represent us to the public.”

Logo form: logogram, logotype, and alternate form. Logo should be applicable to various techniques and media.

The brand’s key values and attributes revolves around creative, customization, youthful, and dynamic. A customized lettering style could show those values in the brand’s identity, instead of using general typefaces.

The requested alternate form included just the initials “NTL”, so the idea was to make the customized logo initials as a lettermark, serving as their logogram (logomark) too instead of needing to have another ‘symbol’ to go with the logotype.

The logo was then crafted to be versatile, answering the need to be able to be adapted into alternate forms for various media applications, as well as representing its key values as identity.

INITIALS AS IDENTITY

The letters N, T, and L, are simply the initials of NEVERTOOLAVISH that gives itself an identity.

DECON RECON

Letters T and L in logo form down & up arrows, which symbolizes deconstruction and reconstruction, one of NTL’ s specialty.

SIGNATURE

NTL logo is in a form of custom handwritten signature, which represents NTL as a custompreneur with unique styles and signature works.

PROCESS OF CREATIVITY AND ART

L in the logo is extended beyond the word ‘Lavish’, symbolizes NTL’ s process of art and creativity from where it started, which gets NTL to where it is now, and continues to where it will be in the future.

YOUTHFUL, UNIQUE

The customized handwritten NTL logo in bright orange color represents NTL’s youthful spirit. Representing uniqueness, it is designed to have no 2 identical letters.

DYNAMIC

The logogram, logotype, and its alternate form are all designed to be in a slightly upward angle, which forms the logo to be dynamic. This represents NTL’ s progress, never stop growing and improving.

#FF9933 #1C1C1B

HUBEEREI VILLA

hubeereivilla

Villa Year: 2022 Location: Malino, South Sulawesi, Indonesia

Located on the highlands in Malino, South Sulawesi, Hubeerei features a luxurious experience over the hills, offering the best hospitality for their lovely guests.

The house-shaped icon or portal were inspired and translated to a visualization of Hubeerei Villa’s iconic building form. A set of tree trunks were also portrayed in the negative space, representing their main selling point, natural environment with an exclusive view.

Complementing the philosophy behind villa’s name, a name combined from the 3 children of the founder’s, the 3 pointed crown completes the logo form with an added spice of luxury.

/ VILLA / luxury exclusive classy nature

LUXURIOUS, EXCLUSIVE

Horizontal Configuration

Vertical Configuration

ASAKIWARI

asakiwari.id www.asakiwari.id

Architecture and Interior Year: 2022

Location: Jakarta, Indonesia

/ ARCHITECTURE AND INTERIOR /

A design process is a journey that should be enjoyed by both parties. Taking the form of an infinity symbol, Asakiwari will be constantly going on a journey exploring, adapting to, and creating timeless deisgns.

The focal point of the logomark invites you to stare at it for awhile and figure out what it actually represents. A modified ‘asa’ as the nickname takes charge, all while preserving elegant strokes. elegant

INFINITY LOOP: TIMELESS

UNITY : RELATION

INITIALS AS IDENTITY: asa

Horizontal Configuration

Vertical Configuration Logomark

PT MARSA GARDA PERKASA

Coal Trading Company Year: 2022 Location: Surabaya, Indonesia

/ COAL TRADING /

Engaging in the industry of coal trading, Marsa Garda Perkasa offers the highest quality to end users locally and available for export too.

The company’s naming philosophy came from the word ‘mighty protector’, hence the hexagon shield like form. They also aim to be a breakthrough in the coal trading industry.

The logo has multiple configurations to fit in different types of media, print and digital. Brand patterns were also applied across their marketing collaterals to maintain consistent branding visuals. CELEBRATION

VERTICAL: PRIMARY LOGO

VERTICAL: SECONDARY LOGO

VERTICAL: SECONDARY LOGO WITH TAGLINE

HORIZONTAL: PRIMARY LOGO

BRAND PATTERN:

HORIZONTAL: SECONDARY LOGO

HORIZONTAL: SECONDARY LOGO WITH TAGLINE

ARKASA

Equipments & Electronics Supplier Year: 2022 Location: Jakarta, Indonesia

/ EQUIPMENTS & ELECTRONICS /

As ‘Arka’ means the sun, it is representing a bright future for the company. As a startup, ARKASA strives to bring and spread blessings all around.

A gear as the main logo form, merged with the sun, symbolizes both tools/equipments and continuous development, as gears are always constantly rotating.

Rotated and repeated, the implied letter A as the brand’s initial forms the sun rays.

MERGED CONCEPT : SUN & GEAR

MERGED CONCEPT : SUN & GEAR (NEGATIVE SPACE)

Ambigram

Exploring the possibilities of monogram logos by merging two letters, a unique ambigram approach was taken. By having a visually symmetrical appearance, these monograms remain unchanged even when flipped on a certain degree (180º).

The following are no-context monograms of letters M and W, followed by letters A and V. One of the important steps of the process involves sketching as many combination ideas and selecting best 3 to be refined further. Utilizing their symmetrically similar features, unique brand marks were created. Lastly, colors were splashed into the initially black and white logomarks to define a visual identity.

MW 1

MW 2

MW 3

MARKETING & ADVERTISING DESIGN

MASTER BAKERY

Bakery & Cake Shop Year: 2022 Location: Batam, Indonesia masterbakeryy

ABOUT CLIENT

One of the unique selling points that Master Bakery would like to offer is their very much affordable homemade breads.

They went for a warm and friendly concept and requested a hero-like mascot for the logo. A combination of the set brand colors and the close up shots of their mouthwatering breads aim to appear as a lively profile.

LOGO DESIGN

ANNYEONG COFFEE & TEA

Beverage Shop Year: 2022 Location: Batam, Indonesia annyeongcoffeetea

ABOUT CLIENT

Annyeong Coffee and Tea offers a wide variety of refreshing beverages, including tea and coffee. They present themselves with a strong korean like concept, as a derivative of their name as well.

Bright, cheerful and high constrasting colors were applied as their visual identity to increase viewer’s appetite - or in this case, thirst.

SPEAKEASY PUBLIQUE

Bar & Grill Year: 2022 Location: Batam, Indonesia

ABOUT CLIENT

Speakeasy Publique wanted to create a festive and enjoyable atmosphere for everyone to chill and hang around.

Speakeasy applies an art deco theme with a mix of festive gold and black into the design concept to fill up the social media look.

LAGUNA PROPERTY

Housing & Property Year: 2022 Location: Batam, Indonesia

ABOUT CLIENT

As one of the earliest properties in Batam, Laguna Property expands itself into social media to reach their target audience, the young adults, who they believe are or will be in search for future residency.

Involving the complementary brand colors, green and red, we presented a neat and modern visual to clearly convey informations and promotions.

ZIE GLOW BEAUTY

zieglow_beauty.id

Beauty Clinic Year: 2022 Location: Batam, Indonesia

ABOUT CLIENT

Zie Glow Beauty Clinic recently began serving patients in late 2022. Their first purposes as a newborn in social media are brand awareness and introducing service knowledge.

Pink and grey colors fills their visuals alternately, with simple modern elements to enhance the graphics.

PT SEROJA PERKASA INTERNASIONAL

ABOUT CLIENT

PT Seroja Perkasa Internasional enters the global market of cigarette factory, offering high quality processed tobaccos with a low production cost. One of the winning points they wished to point out was the factory location, Batam Island, which is included as a free trade area with tax free facilities.

DESIGN SOLUTION CONCEPT

The main purpose served by the company profile was to complement a pitching to potential partners worldwide. Visuals consist of more graphics and supported by copies to help viewers digest information quicker and easier.

Combined with high quality pictures, the shades of blue filled the design, aiming for a simple but convincing overall look to please viewers’ eyes.

PT SANKARA MULIA NUSANTARA

Government Goods Supplier Year: 2022 Location: Jakarta, Indonesia

ABOUT CLIENT

PT. Sankara Mulia Nusantara have been carrying out projects around Government Goods Supply on Education and Agriculture Department. They have supplied their products to more than 300 Vocational High Schools (SMK) in 23 provinces around Indonesia.

DESIGN SOLUTION CONCEPT

The visual concept applies a bright orange colored theme, extracted from the company’s logo. The main focus was to place each and every copy by following a visual hierarchy to lead readers’ eyes on every page.

Highlights were also applied on certain copies which were the main points of each paragraph, allowing readers to catch a glimpse of a paragraph’s main idea.

Final design consists of 22 A4 pages, including covers. The process ranges from content design and layouting to background removal and image retouching to provide a higher photo quality

OTHERS : SHOES & MOCKUP DESIGN

OTHER DESIGNS

Shoes Mockup Design Designer (In-house at Dbay

ABOUT DBAY STUDIO

Dbay Studio is a custompreneur / creative art studio based in Bandung, Indonesia, specializing in custom hand-painted art on fashion items, such as sneakers and clothes, as how customers requested it to be.

KEY RESPONSIBILITIES

Designing over 240+ shoes mockup design based on related characters and/or genres, developing into a realistic mockup preview to increase visual appeal and giving potential customers a clear image of how the real life hand-painted shoes designs will be.

Studio)

In-house Designer

*All images are owned by Dbay Studio

THANKYOU

INDIRA JORDANIO