Friends &
family
Emotions
DO THE OPPOSITE
5
MAKE FRIENDS
7
8
9
9
Find your
Blogger
niche
outreach
11
10
GIVE HIGH
EARLY
VALUE
CONNECTIONS 12
14
GET
THE WOW
PERSONAL
EFFECT
16
CREATE
INDUSTRY
NAMES
BLOGS 18
17
19
TESTIMONIALS
PRESS
RELEASES 20
21
WORKSHOPS
SHOW 22
PODCASTS
REALITY
ANSWER
RELATIONSHIPS
QUESTIONS 24
23
25
26
PERSONALIZED THANK YOU 28 2
WELCOME
Hello there, we are so glad you stopped by to take a pick at this fun workbook crafted by your friends at INDOKA. It means that you are serious about your marketing and
that you are open to more creativity in your life -- woohoo!
M
arketing does mean spending lots of money to reach new customers. It does not have to be
difficult and overwhelming. It can be fun, we promise!.
With the advent of social media the internet, it is now possible to and reach new customers with creativity, and dedication. experimentation
In this little workbook, we share with you
20 s im p le m arketing ideas
that could make a difference in your business. These suggestions are here to spark your creativity and ignite some motivation in you.
Hopefully this will help you be creative and find other ideas that will make your business blossom.
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<< Contributor >>
CONTRIBUTOR CORNERS
Any subatoro Chief Design magazine
Andy Sebastian Editor Design magazine
Michael Script Editor Design magazine
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Em quis maio officid uciume cum doluptatur sitatem tem ni blaccae nem laborepraprovit idem faccuptam nos dolore vernatemosam alitium essumento invel incillu ptatem excearit rernatur susti blaceris am velesto
Any subatoro Chief Design magazine
Andy Sebastian Editor Design magazine
Michael Script Editor Design magazine
Em quis maio officid uciume cum doluptatur sitatem tem ni blaccae nem laborepraprovit idem faccuptam nos dolore vernatemosam alitium essumento invel incillu ptatem excearit
Em quis maio officid uciume cum doluptatur sitatem tem ni blaccae nem laborepraprovit idem faccuptam nos dolore vernatemosam alitium essumento invel incillu ptatem excearit
Em quis maio officid uciume cum doluptatur sitatem tem ni blaccae nem laborepraprovit idem faccuptam nos dolore vernatemosam alitium essumento invel incillu ptatem excearit rernatur susti blaceris am velesto
4 Magz Fashion
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Friends & Family
-- Start with people you know – “your network is your net worth”
Are you just starting a business? Are you already in business? Have you thought about sending the news to your friends and family asking them for referrals? they may know someone interested in what you are currently offering? Well, if you have not thought about it, now would be a great time to do so. Craft a nice and friendly email letting them know of your current endeavors, products and services and ask them if they know someone who would benefit from your offerings. QUESTION: what values can you offer your prospective referrals? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ TIP: When crafting the email, mention the benefits that your business would bring to your referral. Not the features of your products/services.
Example: Product/Service XYZ will improve your work productivity by giving you exact tools and processes to help you achieve your monthly goals. It will make you the master of you life by giving you step by step instructions on…. You get the point?
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Photo Credit: Phil Oh for Vogue
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Emotions
--Everything is done through emotions – “Human behavior flows from three main sources: desire, emotion, and knowledge”`~ Plato
As we always say, decisions are made by emotions and emotions create memories. What kind of emotions do you want to ignite in your customers? Fear? Aspirations? Desire for affiliation? Don’t think rationally here, try to really go deep on your customer’s emotions. That is the target that you have to reach. This will give you a deep personal connection with your tribe, which in turn would transform your clients from simply interested to deeply connected.
Question: What emotions do you want your customers to feel when they meet you? How can you appeal to those emotions? __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ _ Example: If you want your Tip: find the emotions you would customers to be delighted when like your customers to have when they meet your brand, then you they encounter your brand and have to create processes that when they leave it. When you find would enable that. Your welcome these emotions, try to dig deep on kit: is it aesthetically pleasing? how you can deliver that promise. Your thank you letter: is it handwritten or personal? Your product packaging: does it make you want to say wow? WWW.INDOKACREATIVE.COM
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Do the opposite
“In order to be irreplaceable one must always be different” ~ Coco Chanel.
Build a list of your competitors and look at what they are all doing. Then, do the complete opposite. A lot of people look at their competitors and want to have a similar websites, similar products, similar everything. Instead why don’t you go the complete opposite way? That would make you stand out right? Isn’t that what you are looking for after all?
QUESTION: WHAT are your competitors doing that you can radically do differently? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
Tip: by doing the opposite of what your competitors are doing you become different and ultimately stand out in the eyes of your customers. Always look for ways to be different without sacrificing your authentic self.
Example: Let’s say your competitors write everywhere what values they stand for, what their manifesto is etc. Why don’t you instead, tell the world what you don’t stand for?
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Yes, you heard us correctly. Make friends with other companies and talk, talk, and talk about them. A lot of people keep their secrets secret. Did that ever happened to you? You find something really interesting and you want to keep it just for your own benefit? Maybe recreate the idea that you found without sharing it with the world? Well, we advise you to always do otherwise. When you take the time to talk about other people, you are definitely perceived as more genuine and friendly. So, next time you come across a great company or some great customer service, don’t forget to share!
QU ES TI ON: WH AT a re so me co mpa nie s t ha t you t hink you sh ou ld t al k abo ut wit h you r tr ibe or sh ar e inf orm a tio n on th e int er net ? ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________
Make friends “Power is gained by sharing knowledge, not hoarding it”
Tip: When sharing your findings (e.g. articles, photos, quotes etc.) tag the owner or the company you are talking about on your social media channels. Thus they will know you talked about them. This can be done on twitter, instagram, Facebook @XYZcompany
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Find your niche
People are sometimes too afraid to specialize. They think they will close all doors to opportunities. They want to be everything to everybody. In a nutshell, they are afraid of creating a niche for themselves. However, this is the most crucial element for creating a sexy crazy brand. You must find your niche, your voice. This is how you are going to create loyal customers and repeat business. Anybody can sell peanut butter, but to whom? Moms are the biggest market for this commodity but so are dieters and vegans. These groups are as much eager about peanut butter as moms are. Sit
down, think and find your niche!
Q U EST IO N: Are yo u t rying t o be e ve ryt hing t o ev er ybody? or ar e yo u tr ying t o fi nd yo ur nic he ? If yo u c ho se th e la tt e r, you a re on t he r igh t tr ac k, W HA T is yo ur nic he ?
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Tips 1: If you are just starting your business, then take the time to develop your brand. Ask yourself really difficult questions and see what kind of topics you can talk about easily. Answer the 5 questions truthfully. If you’re still at a lost then hop over to INDOKA and we will be able to help you with that. Otherwise, enjoy this little exercise.
Tips 2: If you are already in business, perform a brand audit and find out what works best for you. What do you like talking about? What kind of customers have you been enjoying working with? What are your customers asking questions on? What do they want from you? Listen and give it to them.
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Photo Credit: Atlantic Pacific
Bloggers & influencers outreach
When you find your niche, you have a great starting point. You can now research bloggers and influencers in your industry and collaborate with them. For instance, bloggers are generally excited to share news and interesting products with their audience. A lot of bloggers might even do this for free in exchange of products.
QU ES TI ON: wh at a re 5 bl ogg er s and i nfl ue nce rs th at you c an re ac h ou t t o t his we ek? Ho w wil l you bring v alu e t o t he m and t h eir a udie nce? _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ So take advantage of that; this will enable _____________________________________ you to be in front of a new set of clients and _____________________________________ will give you great exposure. However, in _____________________________________ order to give them valuable information that _____________________________________ they would be excited to share, you must get _____________________________________ familiar with them. That means, you must _____________________________________ read their blogs, get to know their style, what _____________________________________ is important to their audience and then pitch _____________________________________ the idea. It is a little bit of work, but _____________________________________ something that could give you a great return _____________________________________ on your investment in the short or long term.
y
Ti p: create a table/list for this; it will make your life easier.
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Give high value to your customers “Strive not to be a success, but rather to be of value.”
Albert Einstein
Please, please, and please stop talking about yourself and your products on social media networks. Although it is a way to promote your services and products these are most importantly platforms to develop deep relationships with your precious customers. Ask them questions, answer their concerns. Remember what we told you before? What emotions would you like to ignite in them? These are the platforms you can materialize and awaken those emotions on. Make them want to know more about you and you will most likely create a sale in the near future.
QU ES TI ON: wh at int e re st ing inf orm a tio n ca n you sh ar e wit h you r pot ent ial cli ent s t o f ix t he ir ong oing pr oble m s? _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________
TIP: the great secret here is the LISTENING tool. Please listen to your customers, pay attention to their questions and concerns and you will be the king/queen of your world.
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shoot
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Photo Credit: Vogue
Early connections
Now more than ever before is the best time to reach your customers before your competitors. With the Internet you can get really creative. Social media enables you to get in front of them extremely fast. Connect early, grab them freely!
QU ES TI ON: WH AT V AL UE CA N YOU OF FE R YOU R CU STO ME Rs IN E xch ange O F T H EIR EM A ILS? _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________
Tip: Emails are a great way to get in touch with your
customers. They are literally giving you permission to talk to them directly in their most personal form of communication. Don’t neglect it! . Example: For example offering a free e-course or
free e-book and have them enter their email addresses in exchange.
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“
What do you do to get inspired? When you find out, do it 1 millions times
“tea”
“Travel”
“books”
“beach”
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Get personal
People want to connect with a company, they want to know more about its whereabouts, its culture, and its mission. Give them a sneak pick of what’s there. Your customers want to be talking to a human being and not some random non-approachable robot. If you want to connect with your customers, you have to be willing to give them a ‘piece of yourself.’
QU ES TI ON: bes ide yo ur we bsit e wh er e e ls e c ou ld you u se yo ur ph ot os? W hat s tr at e gie s c oul d you dev el op t o ope n u p t o you r t ribe ?
________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________
Example: In your strategy you could incorporate a sneak pick of your behind the scenes activities and share it with your tribe.
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The Wow effect
Have you thought of a way to surprise your customers after a sale, after a project? What are your customers’ processes? Stand out my friend. When sending your welcome letter, workflow processes, and invoices to your customers how are you differentiating yourself?
QU ES TI ON: ho w c an yo u ma ke you r tr ibe ’s expe ri ence m or e f ant a st ic? Ho w c an yo u gi ve th em t h e w ow ef fe ct ? _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________
tip: Look outside your industry to get inspired. You can get great inspiration from outside sources and other industries trends.
Example: Your welcome email to your client can be an eBook with all your processes in place. Your workflow processes can be done as an infographic document -- I mean get creative over here.
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Create names for your projects
It is more fun to have to work with a fun project name such as “Sasha” than just a regular “project with company X” name. Don’t you agree? This could be one idea that you share with your client so everybody is on the same page and it makes the work really fun. Sometimes, if it is an internal company project, you could also let your fans/prospective customers know about it. It will make it fun and differentiate you from the crowd. QU ES TI ON: wh at a re so me nam es you co ul d giv e to you r next pro jec ts ? Wit h wh om ar e you go ing t o sha re t hi s wit h ?
___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
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Get your voice into local industry blogs Getting into an industry blog demonstrates that you are an expert in your field and give you more credibility. So, it helps you create a deeper connection with your clients. Get out there, find some websites that are also related to your industry and guest post there too. Make sure that those blogs and websites have a similar audience than yours.
QUESTION: what are some industry blogs that you think you can contribute to? Reach them out and ask to be a regular contributor. ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
Tip: Think ahead of articles that you could write for them. You will be better able to pitch the ideas. If they do have a concrete example of what you can offer them and the value you can give to their audience, they would be more receptive to your proposition.
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testimonials
Well, if you think that clients testimonials will magically appear on your website think again! You know you did a great job for your client and that they are extremely satisfied. Call them, send them an email and ask them for a testimonial. People love sharing positive feedbacks and will be more than willing to give you one.
QU ES TI ON: wh at a re so me qu es tio ns t h at you ca n a sk your pr ese nt and pa st cl ie nts ? _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________
Tip: Always stay in touch with your past clients. Fostering those relationships are so important for your business. Past satisfied clients can send you tons of referrals and sometimes buy from you again. Don’t neglect them! . Example: Think about your favorite brands. What enticed you to love them? Are you still buying from them? If yes, why? Are you willing to recommend them to a friend? a sibling? or to a complete stranger? If yes, ask yourself why? Your answers should be the blueprint on how to replicate the process and make it your own.
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Send interesting press releases
Editors are inundated with press releases every day. What will make yours stand out? The majority of press releases are written with the same format, the same tone, the same everything. Try sending something different; include photos, quotes, maybe videos? Make sure that your email title is catchy enough but at the same time straight to the point. Make your release stand out visually.
QUESTION: how can you make your press release more efficient and fun? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
Tip: Add your voice, study the editor’s style and get acquainted with their work. Stay in touch and don’t forget to follow-up.
Something to Try: www.pitchengine.com is a great online tool for creating free interactive press releases. You can add images, videos, social links and more.
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Make a reality show
Make it fun! Share what’s going on in the office with your prospective clients. That’s different and you might just stand out from the crowd. So why not try? It gives prospective clients a way in your company, so a way to connect directly with you. QU ES TI ON: wh at wo ul d you sh ar e i n you r re ali ty Sho w? Ho w wo ul d you ca ll it ?
___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
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workshops
Put on a workshop. It will not only show your expertise but will put you in front of potential customers. In addition, it will bring value to people, what more can you ask for? Sharing what you know will make people respect you for what you do. Do not forget to make it fun and full of values.
QU ES TI ON: wh at t opic s wil l you co ve r in you r wor ksho p? W ha t wou ld yo u nam e it ? _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________
TIP: To make something full of value you need to know your customers. What they want, what they like and what they need. To get that information, you have to look for it. Research, research, and research. If you do not have an audience yet, go to online forums, Facebook groups and see what people are asking and inquiring about. If you already have an audience, ask them directly what they want to hear from you.
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Get invited to a podcast
Look for podcasts that fit your expertise. Study them, see what you can bring to the table and get invited to them. This will give you great exposure to a whole new set of clientele and who knows, prepare you to actually launch your own podcast! QU ES TI ON: wh at po dc as ts ar e r el at e d t o yo ur skil ls set and t h e audie nce you wo ul d like t o t a rge t ?
___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
TIPS: The more podcasts you get invited to, the better. One of the podcast we love is: beingboss 24 WWW.INDOKACREATIVE.COM
Answer questions
Get online and find as many forums and groups related to your topic as possible. Join them and start interacting and answering questions. Oh wait…don’t forget to leave your mark (e.g. name, website, and slogan and other information that will direct potential customers to you)
QUESTION: what forums, Facebook groups, LinkedIn groups, and online communities did you find? and what would be your next steps to get in there and network? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
TIP: When entering a Facebook group, online forum, LinkedIn groups and the likes try to be mindful and respectful of the rules of the group.
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Relationships
Your past and existing clients are your best support. They know you best, so sometimes it is better to deepen the existing relationships instead of always running after new ones. Establish a program to keep in touch with your present and past clients to let them know of your current products/services and any future offerings you may have.
QUESTION: what processes will you put in place to keep your current and past customers engaged? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________
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Personalized thank you
In our busy saturated world, people don’t get to see handwritten thank you letters. This would be a great way to make yourself memorable. Always try to create an incredible experience for your customers. Always leave your mark and create deep and valuable relationships for people to remember you and come back to you when need be. QU ES TI ON: wh at e xper ienc e w ill you cr ea t e f or you r cu sto me rs ? P re -sa le and p ost -sa le ? T h ink abo ut it ; it sh ou ld be f un.
___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
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Thank you for hanging out with us, we hope you’ve enjoyed this workmag and hope you are going to use some of this information to sparkle your successful business! Hopefully these simple creative ideas motivated you to develop fun and original strategies for your company. These are only 20 examples out of countless ones; get your creative juice going and make it your goal to WOW and delight your customers. Go on and make your business fantastic.
Any comments or suggestions regarding this workbook, please email us hello@indokacreative.com We would be more than happy to hear from you.
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