Audience Breakdown
18 months & under (free admission) 2%
Adults 39% 18 months to 10 years 48%
KIDS DAY OUT 26 February 2011 Sydney Olympic Park Sports Centre Opening its doors to a mass of eager children and their equally excited parents, Kids Day Out brought together the best entertainers, activity centres, workshops, meet & greets, rides and stalls packed with everything for kids. Filled with non-stop entertainment, the event featured: • Hi 5 • Yo Gabba Gabba • Ben 10™ • Dorothy the Dinosaur • Bob The Builder™ • Go, Diego, Go • Nickelodeon’s Slime time LIVE • Disney’s Cars 2 Touring Truck • The Power Puff Girls • The Simpsons™ • My Friend Mark • The Party Pirates • LA Talent Crew and many more.
ATTENDEES A total of 5,687 patrons including parents with children in attendance: • • • •
18 months & under (free admission) 2% 18 months to 10years 48% Children 10years + 11% Adults 39%
Ticket Types General Admission - 27% Early Bird - 26% Complimentary - 9% Family Tickets - 38%
MARKETING SUMMARY Key facts about the campaign: •
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Kids Day Out was promoted on approx 167,000 printed items including flyers, posters and leaflets distributed;
Children 10 years + 11%
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Directly to 2315 Child Care Centres in Sydney with a reach of over 80,000 parents and children;
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To over 75 child friendly stores in Sydney City and surrounding suburbs.
• Kids Day Out appeared in various Competitions, Advertising and Editorials in Fairfax Community Newspapers, Cumberland Community Papers, The Sydney Morning Herald, The Daily Telegraph, Time Out Magazine, Mania Magazine, Sydney’s Child, Nichigo Press and so on reaching an audience of approx 3,541,210 readers. • Email campaigns in conjunction with Child Care NSW, Playgroup NSW, The Wiggles, Hi-5, The Sydney Family Show, The Sydney Film Festival, Ticketek, Pinpoint Premium Ticketing, Kids In Australia, ABC Baby with a total reach of 974,315 subscribed users. • Kids Day Out was promoted on websites including Disney.com.au, Hi-5.com.au, Nickeloean.com.au, Theleader.com.au, Dailytelegraph.com.au, Sunherald.com.au, Bubhub.com.au, Kidspot.com.au, NSWevents.com, Whatsonsydney.com, Playgroupnsw.com.au, Abcbaby.com.au and more with an audience reach of approx 2,214,140. • Kids Day Out received on air radio coverage through Fairfax Radio Network 2UE, Mix 106.5, Edge 96.1, C91.3FM. • The Kids Day Out website received 19,451 unique visitors in the month leading up to the festival.
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Kids Day Out had over 42 exhibitors and stall holders would rate exhibiting/ having a stall 82% at the Kids Day Out as good or very good when
compared to print and online advertising.
rated the quality of patrons to their stand/ stall as71%good or very good. of exhibitors/ stall holders rated their participation 83% at the Kids Day Out as satisfied or very satisfied.
“What a day!! Selina and I had a great time and so did the few thousand kids that came to watch My Friend Mark. From what I saw their reaction was fantastic! Would love to be a part of next year’s event” - Mark, My Friend Mark “Thank you for making us part of your event, it was very well run and we hope to see you in the future events. Thank you again for the opportunity.” - Sam & Ashley Alanci, Pro Catering “Been meaning to write for a few days to say thanks for everything on Saturday, it was a great (and busy) day ! I can’t believe how popular we were! I would definitely be back again :)” - Louise Tsiotinos, Smallprint Fingerprint Jewellery “Wanted to thank you all at KDO. Klikitz magnetic bottlecap jewellery had it’s first appearance in the Sydney market, and we will be sure to be back soon. Also looking forward to the KDO event next year” - Carmen, Klitkitz “Thank you again for giving us the opportunity to be involved. We got fantastic feedback from our customers asking if we would be there again next year. The Children’s hospital will also benefit enormously from the money raised. You did a great job with the event - it seemed to be very well attended.” - Julie Tattam, Making Faces 03
“It was so nice to see lots of happy little faces and see lots of dancing little stars that I think made all the parents big efforts on the day worth it. And as a mum my kids had a very good time they danced with Hi-5 and the Wiggles and took some photos with some of the favorite characters. Thanks Jackie for all your great intentions.” - Sahar Dernaika from Jump N Wiggle “Thank you! My son and my friends and I all enjoyed the kids day out immensely” - Leearna Borg, Kemps Creek NSW “I just wanted to write and thank you for a fun day today. The children were having so much fun and had access to some wonderful things. Zack had a ball.” - Sharon Richards, Freshwater NSW “I recently spoke to you about the 2010 Kids Day Out and what a wonderful day it was. I would absolutely love to get involved with next years Kids Day Out, as we loved it. My son Jaithan and daughter Olivia had such a great day!” - Tracey Picton, Singleton Heights NSW “Thank YOU for coming up with the concept and putting it all together...and for enabling me to get that adorable smile on my son’s face...he was thrilled!” - Shelley Duggan, Mulgrave VIC “My kids had great fun, my daughter keeps asking me can we go to kids day out today, she had an absolute ball, as did my son. He asked if we can go next year also. Thanks To All” - Hatice Ve Erkin Elveren NSW “I had 10 boys with me that day and yes it was hectic but they loved it!!!” - Tina Phuong, Marrickville NSW 04
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2012
Kids Day Out 2012 is taking place on 3 March at the Sydney Showgrounds over an area of 11,000 square meters ( in addition to the lawns and rides arena) with a capacity of 12,000 people. The event will feature: • Main Performance Arena in the Dome • Roving performers, interactive centres, side shows and marketplace in the Badgery’s Pavilion • Under 5’s Arena featuring ABC stage shows / performers, activity stations, parents room, interactive trailer so on in the Southee Complex • A rides and interactive arena • Foods stalls, picnic areas and roaming entertainers in the lawn
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We are looking for sponsors, partners, participants and stall holders to work alongside us on the day. If you or your organisation is interested in being part of Kids Day Out 2012, feel free to email admin@madiidylan.com with your enquiry.
Kids Day Out 2012 is ta king place on 3 March 2012 at the Sydney Sh over 11,000 square met owgrounds  ers ( in addition to the lawns and rides arena ) with a capacity of 12,0 00 people.
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