Abstract Keyword: Newspaper, Customers, Position Map and Marketing Strategy ∗ Corespondence : E-mail : zakaria@uns.ac.id, fakhrina@uns.ac.id Jurusan Teknik Industri, Fakultas Teknik, Universitas Sebelas Maret, Surakarta Performa (2005) Vol. 4, No1:25-38 3. Literatur Review 1. Segmentasi 3. Responden berumur ≥ 20 tahun 26 Performa (2005) Vol. 4, No.1 Zakaria, Fahma, Astuti - Perencanaan Strategi Pemasaran (Segmentation, Targetting dan Positioning) … 27
