2020
Art & Design is a type of communication. it's about the way an object or idea speaks and explains to an audience, and also involves us in long or short conversations.
PORTFOLIO
MY NAME IS
Art & Design is a type of communication. it's about the way an object or idea speaks and explains to an audience, and also involves us in long or short conversations. BORN IN JAKARTA IN 1995
BACHELOR OF ARTS IN 2019
Experienced Graphic Designr with a demonstrated history of working in the graphic design industry. Skilled in Adobe Photoshop,Adobe Indesign CC, Adobe Illustrator, After Effects, Adobe Premiere Pro, and Logic Pro(for making music samples). Strong media and communication professional with a Bachelor of Arts - BA focused on Graphic Design from Universitas Bina Nusantara (Binus).
RESUMÉ EDUCATION
2010 - 2019
I recap this education timeline, because the education in that year was the most influential for me,senior high school and college.
SMAN 6 JAKARTA
BINUS UNIVERSITY
I entered senior high school in 2010
Graduated in 2019, I majored in
and graduated in 2014, I majored in
Visual Communication Design
social studies.
(new media).
EXPERIENCE KAPUR SIRIH
(PRODUCTION HOUSE)
VOYEJ
(LEATHER GOODS COMPANY)
GRAPHIC DESINGER (2016)
MARKETING ASSOCIATE (2017-2018)
SAMPOERNA
MINIMAL.JKT
(SOBATKU)
(COFFEE SHOP)
GRAPHIC DESIGNER INTERNSHIP (2018)
MARKETING ASSOCIATE as FREELANCER (2018-2019)
ECCARA
SELECTIVE
(PRODUCTION HOUSE)
STORY BOARD MAKER as FREELANCER (2019)
(COFFEE ROASTER)
GRAPHIC DESIGNER as FREELANCER (2019 - 2020)
TRAVELOKA GRAPHIC DESIGNER (2018 - 2019)
(EXPERIENCE)
GRAPHIC DESIGNER (2019 - 2020)
SKILLS
RIVETED
WORK FLOW BRIEF
PACK
FIND IDEAS
FIND REFRENCES
BRAINSTORM
EXECUTION
REVISION
FINALATION
TABLE OF CONTENT
LAYOUT PACKAGING BRANDING PHOTOGRAPHY
ARCHIVES
INFOGRAPHIC
PLASTIC & PAPER CUP MINIMAL COFFEE & SPACE
COFFEE BOTTLE SELECTIVE & CUNEYA
BOX PACKAGING COFFEE BOOGIE WOOGIE
The process used to
About the various
build awareness and
ways people have to
increase customer loyalty.
choose a brand compared to others.
VISUAL REBRANDING OF HOUSE OF TEA
House Of Tea is a tea house with "Feels like Home" for me. It can be said that House Of Tea is a tea house based at home. Every day House Of Tea opens in the afternoon and closes at midnight, rarely places crowded, and the atmosphere is peaceful because it is far from the highway, its place in the depths of the housing.
VISION
MISSION
Become a global, competitive and
Produces, develops and markets Indonesian
sustainable tea education company
Tea innovations, processed tea products that
in Indonesia.
are globally competitive and sustainable.
A visual identity is needed that can reflect the characteristics and concepts that are in accordance with the target market. How to make a visual identity design that is suitable for the target audience so that it can match the House Of Tea character that is calm because of the tea, and comfortable because of the place, using the appropriate visual identity, with supporting natural colors, and attractive supergraphics.
BRAND IDENTITY 01
03
NEW & PHILOSOPHY LOGO
CLEAR SPACE
House Of Tea uses a logo consisting of Logogram and Logotype. With the presence of logos, House Of Tea will be more easily seen by consumers, but the logo still does not have a strong meaning. PREVIOUS LOGO
NEW LOGO
+
+
For teapots that symbolize the logo, house ornaments can come from the word House of Tea, due based on the owner's own house, and for leaves taken from theinitial concept of rebranding is natural. Green color is also an option, because the concept is natural to strengthen brand identity.
The spacing used in the logo uses proportions on the grid, which is the window ornament on the logogram so that it doesn't interfere if you want place objects or placed on certain objects.
04 GRID 8 x
7x
1/2
6x
02 CONCEPT LOGO LOGOGRAM
16x
x
LOGOTYPE
1.2 The logo is inspired by the brand itself, which is a combination of "House" and "Tea" with logograms and logotypes combined into gestalt. The house is described as a roof, tea and leaves above to make it look more communicating as tea.The main color in the logo is green because it looks natural where the concept of rebranding is natural.
For the grid system on the logo, use the window ornament on the logogram to become a benchmark or "X" on each side of the logo, you want it on the logogram or logotype so that the proportion is not distorted. In "X" it looks the same as one box from the grid section, if there is something that is not precise with the grid from the grid then it will be 1/2.
BRAND IDENTITY 05 MINIMUM SIZE
SECONDARY TYPEFACE
HELVETICA BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
BASKERVILLESA BOLD 20 mm
The minimum size must still be determined, because it is smaller than the provisions already in given it will be difficult to know. For maximum logos no problem when still in proportion which has been specified.
06
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
The second typeface used is Helvetica Bold and Baskerville Bold. This type of font is used because it is easier to find on other devices, and also easy to read the main typeface on the brand.
TYPEFACE 07 PRIMARY TYPEFACE
COLOR USAGE
GOTHAM BLACK A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
PERP ETUA B OLD A B C D E F G H I J K L M N O P Q R ST UVW XY Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 The main typeface that can be used in logotype or other purposes are Gotham Black heading and Perpetua Bold for body text. This Gotham font is clearly visible if it is made into the main headline, and for Perpetua it looks relaxed to be played if it is made into body text.
CMYK 71/36/100/25 RGB 79/110/41 HEX #4f6e29
CMYK 15/36/82/4 RGB 216/167/64 HEX #d8a740
For colors that are applied to the logo and others only two so that it is not too crowded and one basic color is white. The colors green and yellow was close to each other, so it didn't change significantly. green color from the concept, that is natural, and there is also one yellow to complete.
BRAND IDENTITY
Supergraphic Required in Efforts to Support Brand Identification. Brands are not just logos and products, brands must have strong supporters in every media, if they want to support color, there will be something similar to other brands. Combination of two original color logo with background.
used outline of the logo and background if that’s same the color. The use of a true and consistent identity will strengthen the brand in general. To maintain overall, readability and impact of the visual logo, that all are examples of permitted uses.
08 SUPERGRAPHIC
PATTERN 1
PATTERN 3
PATTERN 2
PATTERN 4
In making Supergraphic on rebranding it uses art lines for applications. Ornaments are taken from the idea of leaf and flower fibers combined with art and become one of the usual forms. Created supergraphic, the shape is not constant, so it will change due to natural concepts. There are several examples consisting of details of supergraphic although the shape is different - but still in unity guidelines. Forms can be developed anything shape, as long as they are in proportion and the appropriate aesthetic value is used layout.
STATIONERY 01
03
LETTERHEAD
ENVELOPE
198mm
SIZE
210mm
221mm(W) x 297mm(H)
20mm
25mm
Art Paper 260-310 gsm 57mm
110mm
20mm
15mm
PAPER TYPE
PRINTING TECH 221mm
15mm
297mm
Digital Printing
SIZE FONT
11mm
34mm
11mm
13pt
SIZE LOGO 40m(W)
13mm
SUPERGRAPHIC Pattern 3
04
SIZE
SIZE LOGO
Digital Printing
40m(W)
PAPER TYPE
SIZE FONT
SUPERGRAPHIC
HVS 70-100 gsm
12pt
210mm(W) x 297mm(H) HVS
MAP FOLDER 250mm
45mm
PRINTING TECH
Pattern 4
SIZE 221mm(W) x 297mm(H)
350mm
02
PAPER TYPE
BUSINESS CARD
Art Paper 260-310 gsm
88mm 35mm
PRINTING TECH
54mm
20mm
SIZE 90mm(W) x 50mm(H)
SIZE FONT
30mm
36mm
55mm
Digital Printing
13pt
36mm
SIZE LOGO PRINTING TECH
40mm(W)
SIZE LOGO 20m(W)
Digital Printing
SIZE FONT
SUPERGRAPHIC
Art Carton
8pt
Pattern 4
SUPERGRAPHIC 35mm
PAPER TYPE
35mm
Pattern 3
INVENTORY 01
02
03
PAPER CUP
COASTER
MENU
Menu Content Cover
MATERIAL
PRINTING TECH
MATERIAL
PRINTING TECH
MATERIAL
PRINTING TECH
Paper Cup
Digital Printing
Paper Cup
Digital Printing
Fabric
Digital Printing
SIZE LOGO
SUPERGRAPHIC
SIZE LOGO
SUPERGRAPHIC
SIZE LOGO
SUPERGRAPHIC
25mm
Pattern 4
25mm
Pattern 3
40mm
Pattern 3
SIZE ITEM
SIZE ITEM
SIZE ITEM
8oz
85mm(Diameter)
A4
04
05
06
APRON
PAPER BAG
INVOICE & STAMP I N VOI C E No Item Description
Price
Qty
To t al
Sub Total :
MATERIAL
PRINTING TECH
MATERIAL
PRINTING TECH
Fabric
Screen Printing
Art Carton
Digital Printing
SIZE LOGO
SUPERGRAPHIC
SIZE LOGO
SUPERGRAPHIC
Adjusted
Pattern 3
40mm
Pattern 4
Size item
Size item
Adjusted
A4
Location
Contact
Jl. Poncol No. 3B, Pondok Indah Jakarta Selatan
0856-8845-911
Thank You For Ordering, Mr/Mrs :
Invoice and Stam just for the purpose of purchasing products at House Of Tea
07 PACKAGING I Packaging is distinguished by each taste from tea through color. Color according to each taste. if black tea is a black packaging. For the front layout, the back of the product category, and for the left and right layout, namely information and aphorisms to make it look more impressive behind the tea itself. There are four general packaging categories, namely, Green Tea (green), White Tea (faded chino), Oolong (Orange), Black (black) tea.
MATERIAL
PRINTING TECH
Art Carton
Digital Printing
SIZE LOGO
SUPERGRAPHIC
67mm(W)
Pattern 3
SIZE ITEM 88mm(Cube/Box)
08 PACKAGING II Special edition specifically for customers who buy four flavors of tea which are mainly sold at House Of Tea, namely Black Tea, White Tea, Oolong Tea, Green Tea.
SL ID E
The reason for this packaging is that you don't need to carry a lot of packaging if you buy a lot of flavor, only one.
MATERIAL
PRINTING TECH
Art Carton
Digital Printing
SIZE LOGO
SUPERGRAPHIC
65mm(W)
Pattern 3
SIZE ITEM 210mm(W)
SL ID E
OU T
IN
MERCHANDISE 01
02
03
04
PIN
STICKER
TOTEBAG
NOTEBOOK
05 T-SHIRT 1 & T-SHIRT 2 Merchandising is everything you do to promote and sell your products once the potential customer is in your store. When we talk about merchandise, we are talking about products available for sale, typically in a retail setting. Since the sales process often starts with the eyes, merchandising typically involves presenting products in a visually favorable light, to try and encourage purchases.
14
SIGNAGE 01 MAP DIRECTION SIZE Adjusted
MATERIAL Art Paper / Digital
PRINTING TECH Digital Printing
SIZE LOGO Adjusted
Created this map so that people know the existence / location of House of Tea. This map is made as attractive as possible from the illustration plan and the color applied.
01 NEON BOX SIZE Adjusted
MATERIAL Neon Box
PRINTING TECH Digital Printing
SIZE LOGO Adjusted
SUPERGRAPHIC Pattern 3
PHOTOGRAPHY
Capturing a realistic rendition of the subject, the photographer is aiming to produce a more personal. That fine art photography describes any image taken by a camera where the intention is aesthetic (that is, a photo whose value lies primarily in its beauty - see, Aesthetics), and this
concept
is
also
used
in
product
photos.
13
INDRAWERDANA123@GMAIL.COM
+62 8588 7100 978
THANK YOU