The Unified service assurance: understanding the business drivers, key initiatives and benefits Order report by calling ReportsnReports.com at +1 888 391 5441 OR send an email on sales@reportsandreports.com with Unified Service Assurance market in subject line and your contact details. Unified service assurance solutions enable operators to rationalise assurance tools and processes, remove siloes and prepare for the evolution to service operation centres (SOCs), predictive operations and network automation. Telecoms operators are demanding fully unified service assurance systems – that is, preintegrated service assurance solutions that provide 'out-of-the-box' performance monitoring, fault, event and service management capabilities. Vendors have responded to this demand by acquiring assets to fill gaps in their assurance portfolios or by developing these solutions from the ground up. This report looks at the business environment and the market drivers for unified service assurance solutions and potential strategies for operators.
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This Strategy Report:
discusses strategic business drivers for telecoms operators assesses operator and vendor approaches to unified service assurance systems provides recommendations for operators and vendors.
Company Coverage
CA IBM HP Monolith Software MYCOM OSI Systems Mechanics TEOCO
The Unified service assurance: understanding the business drivers, key initiatives and benefits
Business drivers Strategic business drivers Siloed deployments, ad-hoc in-house development and software inherited from M&A events have led to increased operational costs Churn rates are a cause for concern – operators need to improve the customer experience and extend the customer lifecycle Management of virtualised next-generation networks will require high levels of OSS automation, abstraction and simplification Operators need to innovate and launch new services faster to compete for new service revenue in the digital economy
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Key operator and vendor initiatives Implementing unified SA enables operators to rationalise assurance tools and processes, and reduces total cost of ownership Unified SA with real-time analytics and machine learning can accelerate the implementation of predictive operations Tightly integrated unified SA promotes the case for closed-loop network automation and real-time network optimisation Unified SA enables operators to accelerate the evolution to the SOC and increase focus on assuring end-to-end service quality Maturing PM and FM technology, competition from new vendors and the need to drive revenue is providing momentum for product innovation Implementation approaches Operators should consider best-of-suite and best-of-breed solutions for service assurance unification Unified SA implementations require a common data model, a unified GUI and preintegrated PM and FM underpinned by analytics Vendors should strengthen their messaging on unified service assurance and take a strategic role to drive innovation SIs build unified service assurance solutions into CSP operations frameworks using serviceoriented architecture
The Unified service assurance: understanding the business drivers, key initiatives and benefits
SIs should implement more OSS process automation to reduce costs and prepare for virtualisation
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List of Figures Figure 1: The benefits for telecoms operators of deploying unified service assurance solutions Figure 2: Silo-based deployment of assurance systems Figure 3: Disadvantages of silo-based assurance tools and process Figure 4: Unified service assurance as an enabler for key strategic business objectives and operator initiatives Figure 5: IT spending by business size Figure 6: The customer lifecycle and its impact on profitability Figure 7: Evolution of virtualisation in telecoms networks Figure 8: Telecoms retail revenue by service and total service revenue (retail and wholesale), worldwide, 2009–2018 Figure 9: Illustrative example of how unified service assurance can reduce costs and TCO Figure 10: The evolution of telecoms operations and service assurance unification Figure 11: Network automation enabled by unified service assurance Figure 12: Service operations-based operational approach Figure 13: Service assurance product maturity curve Figure 14: Implementation solution options for unified service assurance Figure 15: Stages of service assurance unification Figure 16: Integrated performance management (PM), fault management (FM) and service management (SM) – the foundation of unified SA Figure 17: Vendor solutions for unified service assurance systems Figure 18: Unified service assurance using system integration approach
The Unified service assurance: understanding the business drivers, key initiatives and benefits
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The Unified service assurance: understanding the business drivers, key initiatives and benefits